Japanese cross-border e-commerce startup
The Saburomaru flagship shop, launched in late August, sells six whisky products made by
The distillery is the first Japanese whisky brand to open a store on the Tmall platform, according to Inagora, which operates the cross-border EC platform Wandou specializing in Japanese products for Chinese customers.
Only seven other whisky brands have shops on Tmall, including Macallan,
According to a report released by
Against that backdrop, Inagora will try to expand its sales channels in
==Kyodo
© Kyodo News International, Inc., source