Fire & Flower Holdings Corp. announced that in collaboration with Alimentation Couche-Tard Inc. (ACT), that Spark Perks (TM) members can now experience a new fast and convenient way of shopping for cannabis in the Greater Toronto Area through Circle K's new co-located store in the Brampton market. The co-located store is located directly adjacent to the Circle K at 1990 Steeles Avenue West, Brampton, Ontario.

This easily accessible location showcases a convenience cannabis store model and expands on the many products and services offered by the adjacent Circle K store including fuel, car wash, food, snacks and convenience items. The opening of this store in the GTA demonstrates its progress towards this goal and builds upon the two pilot stores that are already open and operating in Alberta. Spark Perks(TM) members and Circle K customers are served in a fast, convenient, and personal way leveraging the Hifyre(TM) digital retail platform licensed to Circle K which powers every customer interaction in the store and online shopping at fireandflower.com, with quick and easy pickup at the store. Spark Perks(TM) members receive exclusive benefits including member pricing on top selling products both in store and online.

ACT and Fire & Flower have an existing Master Franchise Agreement ("MFA") in several provinces to operate Fire & Flower branded cannabis stores co-located with Circle K stores and use the Hifyre(TM) digital retail platform.