Item 8.01 Other Events.

On October 13, 2021, the Board of Directors of Alliance Data Systems Corporation ("Alliance Data" or the "Company") approved the previously announced separation (the "Separation") of its LoyaltyOne segment, consisting of its Canadian AIR MILES® Reward Program and Netherlands-based BrandLoyalty businesses, into an independent, publicly traded company, Loyalty Ventures Inc. ("Loyalty Ventures"). The Separation will be completed through the pro rata distribution of 81% of the outstanding shares of Loyalty Ventures to holders of the Company's common stock at the close of business on the record date of October 27, 2021, with Alliance Data retaining the remaining 19% of the outstanding shares of Loyalty Ventures. Alliance Data stockholders of record at the close of business on October 27, 2021 will receive one share of Loyalty Ventures common stock for every two and one-half (2.5) shares of Alliance Data common stock. The distribution is expected to be completed after the New York Stock Exchange market closes on November 5, 2021.

The completion of the distribution is subject to a number of customary conditions, including the Securities and Exchange Commission having declared effective Loyalty Venture's Registration Statement on Form 10, as amended.

A copy of the press release announcing these matters is attached hereto as Exhibit 99.1 and is incorporated herein by reference.

Forward-Looking Statements

This Current Report on Form 8-K contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by the use of words such as "believe," "expect," "anticipate," "estimate," "intend," "project," "plan," "likely," "may," "should" or other words or phrases of similar import. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. Examples of forward-looking statements include, but are not limited to, statements we make regarding initiation or completion of strategic initiatives including the proposed spinoff of our LoyaltyOne segment that is the subject of this report, our expected operating results, future economic conditions including currency exchange rates, future dividend declarations and the guidance we give with respect to our anticipated financial performance. We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this report, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, the following: --------------------------------------------------------------------------------

• the spinoff may not be consummated within the anticipated time period or at

all;

• disruption to our business in connection with the proposed spinoff and that we

could lose revenue as a result of such disruption;

• the spinoff may not be tax-free for U.S. federal income tax purposes;

• a loss of synergies from separating the businesses that could negatively impact


   the balance sheet, profit margins or earnings of both businesses or that the
   companies resulting from the spinoff do not realize all of the expected
   benefits of the spinoff;

• the combined value of the common stock of the two publicly-traded companies

will not be equal to or greater than the value of our common stock had the

spinoff not occurred;

• continuing impacts related to COVID-19, including government economic stimulus,


   relief measures for impacted borrowers and depositors, labor shortages,
   reduction in demand from clients, supply chain disruption for our reward
   suppliers and disruptions in the airline or travel industries;

• loss of, or reduction in demand for services from, significant clients;

• increases in fraudulent activity, net charge-offs in credit card and loan

receivables or increases or volatility in the allowance for loan loss that may

result from the application of the current expected credit loss model;

• failure to identify, complete or successfully integrate or disaggregate

business acquisitions or divestitures, or complete our planned spinoff

discussed in this report;

• continued financial responsibility with respect to a divested business,

including required equity ownership, guarantees, indemnities or other financial

obligations;

• increases in the cost of doing business, including market interest rates;

• inability to access financial or capital markets, including asset-backed

securitization funding or deposits markets;

• loss of active AIR MILES® Reward Program collectors;

• increased redemptions by AIR MILES Reward Program collectors;

• unfavorable fluctuations in foreign currency exchange rates;

• limitations on consumer credit, loyalty or marketing services from new

legislative or regulatory actions related to consumer protection and consumer

privacy;

• increases in Federal Deposit Insurance Corporation, Delaware or Utah regulatory

capital requirements or other support for our banks;

• failure to maintain exemption from regulation under the Bank Holding Company

Act;

• loss or disruption, due to cyber attack or other service failures, of data

center operations or capacity;

• loss of consumer information due to compromised physical or cyber security; and

• those factors set forth in the Risk Factors section in our Annual Report on


   Form 10-K for the most recently ended fiscal year, which may be updated in Item
   1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods
   subsequent to such Form 10-K, as well as those factors discussed in Loyalty
   Ventures' Registration Statement on Form 10 filed with the SEC.

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If one or more of these or other risks or uncertainties materialize, or if our underlying assumptions prove to be incorrect, actual results may vary materially from what we projected. Further risks and uncertainties include, but are not limited to, the impact of strategic initiatives on us or our business if any transactions are undertaken, and whether the anticipated benefits of such transactions can be realized.

Any forward-looking statements contained in this report speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.

Item 9.01 Financial Statements and Exhibits.



(d) Exhibits

Exhibit No.   Document Description

  99.1        Press release dated October 13, 2021.

104           Cover Page Interactive Data File (embedded within the Inline XBRL document).

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