Alligo AB (publ) is taking the next step to integrate its operations by having one primary brand on each market. In Sweden, it will be Swedol that customers see in stores and online, while on the Norwegian and Finnish markets it will be TOOLS. As a result, the company's Grolls stores will be changing their name to Swedol in Sweden and to TOOLS in Finland.
In Norway, all the Univern stores will be brought together under the TOOLS brand. This change is already under way and will be completed during 2024. A total of 49 stores are affected.
In Sweden, Swedol will become a retail chain of 90 stores, while TOOLS will have 57 stores in Norway and 40 in Finland.