Alpha FX Group plc announced that it is expanding its service offering to support institutional clients. The Group has recruited a number of key individuals with a wealth of experience in supporting institutional clients with more effective and efficient strategies for managing currency volatility. In addition to expanding the Group's total addressable market, Alpha's proven value add service offering and leading innovative technology will significantly reduce the time and resource traditionally required from investment managers when managing and reporting on cross-currency exposures.

The institutional division will be jointly led by Ash Hall and Sam Marsh, both of whom already have significant experience leading a successful institutional foreign exchange division from inception. They will report directly to the Executive Directors of the Alpha Board. In line with the Group's existing business model, the institutional division will not charge its clients consultancy or software subscription fees, instead monetising its services through a margin on transactions (as with a traditional foreign exchange provider).

In doing so, the team intend to make their service accessible to the many institutions that wish to improve the efficiency and effectiveness of their currency management, but who have often been discouraged from doing so due to time or cost restraints. In order to incentivise the key personnel within Alpha's institutional division a newly formed subsidiary, Alpha FX Institutional Limited, has been incorporated under Alpha FX Limited, the Group's existing subsidiary and main trading entity. The share capital of Alpha FX Institutional Limited will be 60% owned by Alpha FX Limited, with the balance split between five key individuals, including Ash Hall and Sam Marsh.

Commencing three full years following incorporation, the individuals will have the option to convert a percentage of their holding into Group shares each year, based upon strict performance criteria. At conversion, and in exchange for converting their shares into the Group, Alpha FX Limited's shareholding over Alpha FX Institutional Limited will commensurately increase.