Please read the following discussion and analysis of our financial condition and
results of operations together with our consolidated financial statements and
related notes included under Part I, Item 1 of this Quarterly Report on Form
10-Q.
Executive Overview of Results
Below are our key financial results for the three months ended June 30, 2020
(consolidated unless otherwise noted):
•Revenues were $38.3 billion, a decrease of 2% year over year, constant currency
revenues were flat year over year.
•Google segment revenues were $38.0 billion, a decrease of 2% year over year,
and Other Bets revenues were $148 million, a decrease of 9% year over year.
•Revenues from the United States, EMEA, APAC, and Other Americas were $18.0
billion, $11.4 billion, $6.9 billion, and $1.8 billion, respectively.
•Cost of revenues was $18.6 billion, consisting of TAC of $6.7 billion and other
cost of revenues of $11.9 billion. TAC as a percentage of advertising revenues
("TAC rate") was 22.4%.
•Operating expenses (excluding cost of revenues) were $13.4 billion.
•Income from operations was $6.4 billion.
•Other income (expense), net, was a gain of $1.9 billion.
•Effective tax rate was 15.9%.
•Net income was $7.0 billion with diluted net income per share of $10.13.
•Operating cash flow was $14.0 billion.
•Capital expenditures were $5.4 billion.
•Number of employees was 127,498 as of June 30, 2020. The majority of new hires
during the quarter were engineers and product managers. By product area, the
largest headcount additions were in Google Cloud and Search.
The Impact of COVID-19 on our Results and Operations
In late 2019, an outbreak of COVID-19 emerged and by March 11, 2020 was declared
a global pandemic by The World Health Organization. Across the United States and
the world, governments and municipalities instituted measures in an effort to
control the spread of COVID-19, including quarantines, shelter-in-place orders,
school closings, travel restrictions and the closure of non-essential
businesses. The macroeconomic impacts of COVID-19 are significant and continue
to evolve, as exhibited by, among other things, a rise in unemployment, changes
in consumer behavior, and market volatility.
We began to observe the impact of COVID-19 on our financial results late in the
quarter ended March 31, 2020.
For the quarter ended June 30, 2020, our advertising revenues declined compared
to the prior year due to the continued impacts of COVID-19 and the related
reductions in global economic activity. During the course of the quarter, we
observed a gradual return in user search activity to more commercial topics,
followed by increased spending by our advertisers. The decline in advertising
revenues was partially offset by continued growth in Google Cloud and other
non-advertising revenues.
We continue to assess the realized and potential credit deterioration of our
customers due to changes in the macroeconomic environment, which has been
reflected in an increase in our allowance for credit losses for accounts
receivable. We experienced pressure on our margins as many of our expenses are
less variable in nature and/or may not correlate to changes in revenues,
including costs associated with our data centers and facilities as well as
employee compensation. In addition, market volatility has contributed to
fluctuations in the valuation of our equity investments, and for the quarter
ended June 30, 2020 we recognized net gains on our equity investments as
compared to net losses in the quarter ended March 30, 2020.
While we continued to make investments in land and buildings for data centers,
offices and information technology infrastructure, we have slowed the pace of
our investments, primarily as it relates to office facilities.
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Looking ahead, the impact of COVID-19 on our business continues to evolve and be
unpredictable. For example, to the extent the pandemic continues to disrupt
economic activity globally we, like other businesses, are not immune to
continued adverse impacts to our business, operations and financial results from
prolonged decreases in advertising spend, changes in user behavior and
preferences, credit deterioration and liquidity of our customers, depressed
economic activity, or volatility in capital markets. The extent of the impact
will depend on a number of factors, including the duration and severity of the
pandemic; the uneven impact to certain industries; advances in testing,
treatment and prevention; the macroeconomic impact of government measures to
contain the spread of the virus and related government stimulus measures. To
address the potential impact to our business, over the near-term, we continue to
evaluate the pace of our investment plans, including, but not limited to, our
hiring, investments in data centers, servers, network equipment, real estate and
facilities, marketing and travel spending, as well as taking certain measures to
support our customers, employees, and communities we operate in. The impact of
COVID-19 and the extent of these measures we may implement could have a material
impact on our financial results. Our past results may not be indicative of our
future performance, and historical trends in our financial results may differ
materially.
Information about Segments
We operate our business in multiple operating segments. Google is our only
reportable segment. None of our other segments meet the quantitative thresholds
to qualify as reportable segments; therefore, the other operating segments are
combined and disclosed as Other Bets.
Our reported segments are:
•Google - Google includes our main products such as ads, Android, Chrome,
hardware, Google Cloud, Google Maps, Google Play, Search, and YouTube. Our
technical infrastructure is also included in Google. Google generates revenues
primarily from advertising; sales of apps, in-app purchases, digital content
products, and hardware; and licensing and service fees, including fees received
for Google Cloud offerings and subscription-based products.
•Other Bets - Other Bets is a combination of multiple operating segments that
are not individually material. Other Bets includes Access, Calico, CapitalG, GV,
Verily, Waymo, and X, among others. Revenues from the Other Bets are derived
primarily through the sale of internet services through Access as well as
licensing and R&D services through Verily.
Revenues
The following table presents our revenues, by segment and revenue source (in
millions, unaudited). Certain amounts in prior periods have been reclassified to
conform with current period presentation:
                                            Three Months Ended                           Six Months Ended
                                                 June 30,                                    June 30,
                                           2019           2020           2019               2020
   Google Search & other                $ 23,642       $ 21,319       $ 46,189       $        45,821
   YouTube ads(1)                          3,603          3,812          6,628                 7,850
   Google properties                      27,245         25,131         52,817                53,671
   Google Network Members' properties      5,249          4,736         10,264                 9,959
   Google advertising                     32,494         29,867         63,081                63,630
   Google Cloud                            2,100          3,007          3,925                 5,784
   Google other(1)                         4,080          5,124          7,700                 9,559
   Google revenues                        38,674         37,998         74,706                78,973
   Other Bets revenues                       162            148            332                   283
   Hedging gains (losses)                    108            151            245                   200
   Total revenues                       $ 38,944       $ 38,297       $ 75,283       $        79,456


(1) YouTube non-advertising revenues are included in Google other revenues.
Google advertising revenues
In addition to the impact of COVID-19, our advertising revenue growth, as well
as the change in paid clicks and cost-per-click on Google properties and the
change in impressions and cost-per-impression on Google Network Members'
properties and the correlation between these items, have been affected and may
continue to be affected by various factors, including:
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•advertiser competition for keywords;
•changes in advertising quality, formats, delivery or policy;
•changes in device mix;
•changes in foreign currency exchange rates;
•fees advertisers are willing to pay based on how they manage their advertising
costs;
•general economic conditions;
•seasonality; and
•traffic growth in emerging markets compared to more mature markets and across
various advertising verticals and channels.
Our advertising revenue growth rate has been affected over time as a result of a
number of factors, including challenges in maintaining our growth rate as
revenues increase to higher levels; changes in our product mix; changes in
advertising quality or formats and delivery; the evolution of the online
advertising market; increasing competition; our investments in new business
strategies; query growth rates; and shifts in the geographic mix of our
revenues. We also expect that our revenue growth rate will continue to be
affected by evolving user preferences, the acceptance by users of our products
and services as they are delivered on diverse devices and modalities, our
ability to create a seamless experience for both users and advertisers, and
movements in foreign currency exchange rates.
The following table presents our Google advertising revenues (in millions,
unaudited):
                                                        Three Months Ended                                Six Months Ended
                                                             June 30,                                         June 30,
                                                      2019              2020              2019               2020
Google Search & other                              $ 23,642          $ 21,319          $ 46,189          $  45,821
YouTube ads(1)                                        3,603             3,812             6,628              7,850
Google Network Members' properties                    5,249             4,736            10,264              9,959
Google advertising                                 $ 32,494          $ 29,867          $ 63,081          $  63,630
Google advertising revenues as a percentage of
Google segment revenues                                84.0  %           78.6  %           84.4  %            80.6  %


(1) YouTube non-advertising revenues are included in Google other revenues.
Google advertising revenues are generated on our Google properties (including
Google Search & other properties and YouTube) and Google Network Members'
properties. Google advertising revenues consist primarily of the following:
•Google Search & other consists of revenues generated on Google search
properties (including revenues from traffic generated by search distribution
partners who use Google.com as their default search in browsers, toolbars, etc.)
and other Google owned and operated properties like Gmail, Google Maps, and
Google Play;
•YouTube ads consists of revenues generated primarily on YouTube properties; and
•Google Network Members' properties consist of revenues generated primarily on
Google Network Members' properties participating in AdMob, AdSense, and Google
Ad Manager.
Google Search & other
Our Google Search & other revenues decreased $2,323 million and $368 million
from the three and six months ended June 30, 2019 to the three and six months
ended June 30, 2020, respectively, primarily driven by the impact of COVID-19.
Beginning in March of 2020, the effects of COVID-19 on both desktop and mobile
search led to a decline in revenues when, despite an increase in user search
activity, our revenues were adversely affected by a shift to less commercial
topics and reduced advertiser spending. During the quarter ended June 30, 2020,
we observed a gradual return in user search activity to more commercial topics,
followed by increased spending by our advertisers. The decrease in revenues from
the six months ended June 30, 2019 to the six months ended June 30, 2020 was
partially offset by the revenue growth we experienced prior to the impact of
COVID-19.
YouTube ads
YouTube ads revenues increased $209 million and $1,222 million from the three
and six months ended June 30, 2019 to the three and six months ended June 30,
2020, respectively. The increase was driven by our direct response advertising
products, which benefited from improvements to ad formats and delivery and
increased advertiser spending. This increase was partially offset by a decline
in revenues for our brand advertising products driven by reduced advertiser
spending due to the impact of COVID-19.
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Google Network Members' properties
Our Google Network Members' properties revenues decreased $513 million from the
three months ended June 30, 2019 to the three months ended June 30, 2020. The
decrease was primarily driven by a decline in revenues for Google Ad Manager and
AdSense due to reduced advertiser spending driven by the impact of COVID-19.
Our Google Network Members' properties revenues decreased $305 million from the
six months ended June 30, 2019 to the six months ended June 30, 2020 primarily
driven by a decline in revenues for Google Ad Manager and AdSense due to reduced
advertiser spending driven by the impact of COVID-19. This decrease was
partially offset by an increase in revenues for AdMob.
Use of Monetization Metrics
Paid clicks for our Google properties represent engagement by users and include
clicks on advertisements by end-users related to searches on Google.com and
other owned and operated properties including Gmail, Google Maps, and Google
Play; and viewed YouTube engagement ads (certain YouTube ad formats are not
included in our click or impression based metrics). Impressions for our Google
Network Members' properties include impressions displayed to users served on
Google Network Members' properties participating primarily in AdMob, AdSense and
Google Ad Manager.
Cost-per-click is defined as click-driven revenues divided by our total number
of paid clicks and represents the average amount we charge advertisers for each
engagement by users.
Cost-per-impression is defined as impression-based and click-based revenues
divided by our total number of impressions and represents the average amount we
charge advertisers for each impression displayed to users.
As our business evolves, we periodically review, refine and update our
methodologies for monitoring, gathering, and counting the number of paid clicks
on our Google properties and the number of impressions on Google Network
Members' properties and for identifying the revenues generated by click activity
on our Google properties and the revenues generated by impression activity on
Google Network Members' properties.
Google properties
The following table presents changes in our paid clicks and cost-per-click
(expressed as a percentage):
                              Three Months Ended                         Six Months Ended
                                   June 30,                                  June 30,
                               2019             2020       2019             2020

Paid clicks change                    28  %       8  %      33  %                 10  %
Cost-per-click change                (11) %     (15) %     (15) %                (10) %


The number of paid clicks through our advertising programs on Google properties
increased from the three and six months ended June 30, 2019 to the three and six
months ended June 30, 2020 due to an increase in paid clicks driven by growth in
views of YouTube engagement ads; an increase in clicks due to interrelated
factors, including an increase in search queries resulting from ongoing growth
in user adoption and usage, primarily on mobile devices; and improvements we
have made in ad formats and delivery. This growth was partially offset by the
impact of COVID-19, which led to a shift to less commercial search activity and
a reduction in advertiser spending. During the three months ended June 30, 2020
we began to observe a recovery in paid clicks as user search activity gradually
returned to more commercial topics, followed by increased spending by our
advertisers. The overall positive effect on our revenues from an increase in
paid clicks was offset by a decrease in the cost-per-click paid by our
advertisers. The decrease in cost-per-click was primarily driven by a mix shift
to less commercial topics and reduced advertiser spending in response to
COVID-19. In addition, the decrease in cost-per-click was also driven by
continued growth in YouTube engagement ads where cost-per-click remains lower
than on our other advertising platforms.
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Google Network Members' properties
The following table presents changes in our impressions and cost-per-impression
(expressed as a percentage):
                                         Three Months Ended                        Six Months Ended
                                              June 30,                                 June 30,
                                          2019             2020       2019            2020
      Impressions change                         11  %      16  %      8  %                 14  %
      Cost-per-impression change                 (1) %     (23) %      -  %                (15) %


Impressions increased from the three and six months ended June 30, 2019 to the
three and six months ended June 30, 2020 primarily due to growth in AdManager.
The positive effect on our revenues from an increase in impressions was offset
by a decrease in the cost-per-impression paid by our advertisers largely due to
a reduction in advertiser spending in response to COVID-19.
Google Cloud
The following table presents our Google Cloud revenues (in millions, unaudited):
                                                        Three Months Ended                                   Six Months Ended
                                                             June 30,                                            June 30,
                                                      2019              2020              2019                  2020
Google Cloud                                      $   2,100          $  3,007          $  3,925          $        5,784
Google Cloud revenues as a percentage of Google
segment revenues                                        5.4  %            7.9  %            5.3  %                  7.3   %


Google Cloud revenues consist primarily of revenues from Cloud offerings,
including:
•Google Cloud Platform ("GCP"), which includes infrastructure, data and
analytics, and other services;
•G Suite productivity tools; and
•other enterprise cloud services.
Our Google Cloud revenues increased $907 million and $1,859 million from the
three and six months ended June 30, 2019 to the three and six months ended June
30, 2020, respectively. The growth was primarily driven by our GCP and G Suite
offerings. Our infrastructure and our data and analytics platform products have
been the largest drivers of growth in GCP.
Google other revenues
The following table presents our Google other revenues (in millions, unaudited):
                                                        Three Months Ended                                   Six Months Ended
                                                             June 30,                                            June 30,
                                                      2019              2020              2019                  2020
Google other                                      $   4,080          $  5,124          $  7,700          $        9,559
Google other revenues as a percentage of Google
segment revenues                                       10.5  %           13.5  %           10.3  %                 12.1   %


Google other revenues consist primarily of revenues from:
•Google Play, which includes revenues from sales of apps and in-app purchases
(which we recognize net of payout to developers) and digital content sold in the
Google Play store;
•hardware, including Google Nest home products, Pixelbooks, Pixel phones and
other devices;
•YouTube non-advertising, including YouTube Premium and YouTube TV subscriptions
and other services; and
•other products and services.
Our Google other revenues increased $1,044 million and $1,859 million from the
three and six months ended June 30, 2019 to the three and six months ended June
30, 2020, respectively. The growth was primarily driven by Google Play and
YouTube subscriptions. Growth for Google Play was primarily driven by sales of
apps and in-app purchases, and growth for YouTube subscriptions was primarily
driven by an increase in paid subscribers. The increase was partially offset by
a decline in hardware revenues.
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Over time, our growth rate for Google Cloud and Google other revenues may be
affected by the seasonality associated with new product and service launches, as
well as market dynamics.
Other Bets
The following table presents our Other Bets revenues (in millions, unaudited):
                                                           Three Months Ended                                      Six Months Ended
                                                                June 30,                                               June 30,
                                                      2019                    2020              2019                  2020
Other Bets revenues                               $     162

$ 148 $ 332 $ 283 Other Bets revenues as a percentage of total revenues

                                                0.4   %                 0.4  %            0.4  %                  0.4    %


Other Bets revenues consist primarily of revenues from the sale of Access internet services and Verily licensing and R&D services. Revenues by Geography The following table presents our revenues by geography as a percentage of revenues, determined based on the addresses of our customers (unaudited):


                      Three Months Ended                        Six Months Ended
                           June 30,                                 June 30,
                        2019             2020      2019            2020
United States                  46  %     47  %     46  %                 47  %
EMEA                           32  %     30  %     32  %                 30  %
APAC                           17  %     18  %     17  %                 18  %
Other Americas                  5  %      5  %      5  %                  5  %


For further details on revenues by geography, see Note 2 of the Notes to
Consolidated Financial Statements included in Part I, Item 1 of this Quarterly
Report on Form 10-Q.
Use of Constant Currency Revenues and Constant Currency Revenue Percentage
Change
The effect of currency exchange rates on our business is an important factor in
understanding period to period comparisons. Our international revenues are
favorably affected as the U.S. dollar weakens relative to other foreign
currencies, and unfavorably affected as the U.S. dollar strengthens relative to
other foreign currencies. Our revenues are also favorably affected by net
hedging gains and unfavorably affected by net hedging losses.
We use non-GAAP constant currency revenues and non-GAAP percentage change in
constant currency revenues for financial and operational decision-making and as
a means to evaluate period-to-period comparisons. We believe the presentation of
results on a constant currency basis in addition to GAAP results helps improve
the ability to understand our performance because they exclude the effects of
foreign currency volatility that are not indicative of our core operating
results.
Constant currency information compares results between periods as if exchange
rates had remained constant period over period. We define constant currency
revenues as total revenues excluding the effect of foreign exchange rate
movements and hedging activities, and use it to determine the constant currency
revenue percentage change on a year-on-year basis. Constant currency revenues
are calculated by translating current period revenues using prior period
exchange rates, as well as excluding any hedging effects realized in the current
period.
Constant currency revenue percentage change is calculated by determining the
change in period revenues over prior period revenues where current period
foreign currency revenues are translated using prior period exchange rates and
hedging effects are excluded from revenues of both periods.
These results should be considered in addition to, not as a substitute for,
results reported in accordance with GAAP. Results on a constant currency basis,
as we present them, may not be comparable to similarly titled measures used by
other companies and are not a measure of performance presented in accordance
with GAAP.
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The following table presents the foreign exchange effect on our international revenues and total revenues (in millions, except percentages, unaudited):


                                                       Three Months Ended                                Six Months Ended
                                                            June 30,                                         June 30,
                                                     2019              2020              2019               2020
EMEA revenues                                     $ 12,313          $ 11,363          $ 23,981          $  24,208
Exclude foreign exchange effect on current period
revenues using prior year rates                        816               361             1,578                596
EMEA constant currency revenues                   $ 13,129          $ 11,724          $ 25,559          $  24,804
Prior period EMEA revenues                        $ 10,888          $ 12,313          $ 21,579          $  23,981
EMEA revenue percentage change                          13  %             (8) %             11  %               1  %
EMEA constant currency revenue percentage change        21  %             (5) %             18  %               3  %

APAC revenues                                     $  6,536          $  6,945          $ 12,632          $  14,183
Exclude foreign exchange effect on current period
revenues using prior year rates                        217               105               416                166
APAC constant currency revenues                   $  6,753          $  7,050          $ 13,048          $  14,349
Prior period APAC revenues                        $  5,090          $  6,536          $  9,909          $  12,632
APAC revenue percentage change                          28  %              6  %             27  %              12  %
APAC constant currency revenue percentage change        33  %              8  %             32  %              14  %

Other Americas revenues                           $  2,124          $  1,839          $  4,030          $   3,996
Exclude foreign exchange effect on current period
revenues using prior year rates                        184               240               376                336

Other Americas constant currency revenues $ 2,308 $ 2,079 $ 4,406 $ 4,332 Prior period Other Americas revenues

$  1,849          $  2,124          $  3,580          $   4,030
Other Americas revenue percentage change                15  %            (13) %             13  %              (1) %
Other Americas constant currency revenue
percentage change                                       25  %             (2) %             23  %               7  %

United States revenues                            $ 17,863          $ 17,999          $ 34,395          $  36,869
United States revenue percentage change                 20  %              1  %             18  %               7  %

Hedging gains                                     $    108          $    151          $    245          $     200
Total revenues                                    $ 38,944          $ 38,297          $ 75,283          $  79,456
Total constant currency revenues                  $ 40,053          $ 38,852          $ 77,408          $  80,354
Prior period revenues, excluding hedging
effect(1)                                         $ 32,760          $ 38,836          $ 64,145          $  75,038
Total revenue percentage change                         19  %             (2) %             18  %               6  %
Total constant currency revenue percentage change       22  %              0  %             21  %               7  %


(1) Total revenues and hedging (losses) were $32,657 million and $(103) million
for the three months ended June 30, 2018, respectively, and $63,803 million and
$(342) million for the six months ended June 30, 2018, respectively.
Our EMEA revenue percentage change from the three and six months ended June 30,
2019 to the three and six months ended June 30, 2020 was unfavorably affected by
foreign currency exchange rates primarily due to the U.S. dollar strengthening
relative to the Euro and British pound.
Our APAC revenue percentage change from the three and six months ended June 30,
2019 to the three and six months ended June 30, 2020 was unfavorably affected by
foreign currency exchange rates primarily due to the U.S. dollar strengthening
relative to Australian dollar and South Korean won, partially offset by the U.S.
dollar weakening relative to the Japanese yen.
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Our Other Americas revenue percentage change from the three months ended June
30, 2019 to the three months ended June 30, 2020 was unfavorably affected by
changes in foreign currency exchange rates, primarily due to the U.S. dollar
strengthening relative to the Brazilian real. Our Other Americas revenue
percentage change from the six months ended June 30, 2019 to the six months
ended June 30, 2020 was unfavorably affected by changes in foreign currency
exchange rates, primarily due to the U.S. dollar strengthening relative to the
Brazilian real and Argentine peso.
Costs and Expenses
Cost of Revenues
Cost of revenues consists of TAC which are paid to Google Network Members
primarily for ads displayed on their properties and amounts paid to our
distribution partners who make available our search access points and services.
Our distribution partners include browser providers, mobile carriers, original
equipment manufacturers, and software developers.
The cost of revenues as a percentage of revenues generated from ads placed on
Google Network Members' properties are significantly higher than the cost of
revenues as a percentage of revenues generated from ads placed on Google
properties because most of the advertiser revenues from ads served on Google
Network Members' properties are paid as TAC to our Google Network Members.
Additionally, other cost of revenues (which is the cost of revenues excluding
TAC) includes the following:
•Content acquisition costs primarily related to payments to content providers
from whom we license video and other content for distribution on YouTube
advertising and subscription services and Google Play (we pay fees to these
content providers based on revenues generated or a flat fee);
•Expenses associated with our data centers (including bandwidth, compensation
expenses (including SBC), depreciation, energy, and other equipment costs) as
well as other operations costs (such as content review and customer support
costs). These costs are generally less variable in nature and may not correlate
with related changes in revenues; and
•Inventory related costs for hardware we sell.
The following tables present our cost of revenues, including TAC (in millions,
unaudited):
                                                       Three Months Ended                                Six Months Ended
                                                            June 30,                                         June 30,
                                                     2019              2020              2019               2020
TAC                                               $  7,238          $  6,694          $ 14,098          $  14,146
Other cost of revenues                              10,058            11,859            19,210             23,389
Total cost of revenues                            $ 17,296          $ 18,553          $ 33,308          $  37,535
Total cost of revenues as a percentage of
revenues                                              44.4  %           48.4  %           44.2  %            47.2  %


Cost of revenues increased $1,257 million from the three months ended June 30,
2019 to the three months ended June 30, 2020. The increase was due to an
increase in other cost of revenues $1,801 million which was partially offset by
a decrease in TAC of $544 million. Cost of revenues increased $4,227 million
from the six months ended June 30, 2019 to the six months ended June 30, 2020.
The increase was due to increases in other cost of revenues of $4,179 million
and TAC of $48 million, respectively.
The increase in other cost of revenues from the three and six months ended June
30, 2019 to the three and six months ended June 30, 2020 was due to an increase
in data center and other operations costs and an increase in content acquisition
costs primarily for YouTube consistent with the growth in YouTube revenues. This
increase was partially offset by a decline in hardware costs.
TAC decreased from the three months ended June 30, 2019 to the three months
ended June 30, 2020 due to decreases in TAC paid to Google Network Members and
to distribution partners, primarily driven by a decrease in revenues subject to
TAC.
The TAC rate increased from 22.3% to 22.4% from the three months ended June 30,
2019 to the three months ended June 30, 2020 primarily due to an increase in the
TAC rate on Google properties revenues due to the ongoing shift to mobile, which
carries higher TAC because more mobile searches are channeled through paid
access points. This increase was partially offset by the favorable revenue mix
shift from Google Network Members' properties to Google properties. The TAC rate
on Google Network revenues was substantially consistent from the three months
ended June 30, 2019 to the three months ended June 30, 2020.
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TAC increased from the six months ended June 30, 2019 to the six months ended
June 30, 2020 due to an increase in TAC paid to distribution partners which was
partially offset by a decrease in TAC paid to Google Network Members. The
increase in TAC paid to distribution partners was due to both an increase in
revenues subject to TAC and the ongoing shift to mobile, which carries higher
TAC because more mobile searches are channeled through paid access points. The
decrease in TAC paid to Google Network Members was primarily due to a decrease
in revenues subject to TAC.
The TAC rate decreased from 22.3% to 22.2% from the six months ended June 30,
2019 to the six months ended June 30, 2020 primarily due to the favorable
revenue mix shift from Google Network Members' properties to Google properties.
The TAC rate on Google properties revenues and the TAC rate on Google Network
revenues were both substantially consistent from the six months ended June 30,
2019 to the six months ended June 30, 2020.
Over time, cost of revenues as a percentage of total revenues may be affected by
a number of factors, including the following:
•The amount of TAC paid to Google Network Members, which is affected by a
combination of factors such as geographic mix, product mix, revenue share terms,
and fluctuations of the U.S. dollar compared to certain foreign currencies;
•The amount of TAC paid to distribution partners, which is affected by changes
in device mix, geographic mix, partner mix, partner agreement terms such as
revenue share arrangements, and the percentage of queries channeled through paid
access points;
•Relative revenue growth rates of Google properties and Google Network Members'
properties;
•Certain costs that are less variable in nature and may not correlate with the
related revenues;
•Costs associated with our data centers and other operations to support ads,
Google Cloud, Search and YouTube and other products;
•Content acquisition costs, which are primarily affected by the relative growth
rates in our YouTube advertising and subscription revenues;
•Costs related to hardware sales; and
•Increased proportion of non-advertising revenues, which generally have higher
costs of revenues, relative to our advertising revenues.
Research and Development
The following table presents our R&D expenses (in millions, unaudited):
                                                         Three Months Ended                                Six Months Ended
                                                              June 30,                                         June 30,
                                                       2019              2020              2019               2020
Research and development expenses                  $   6,213          $  6,875          $ 12,242          $  13,695
Research and development expenses as a percentage
of revenues                                             16.0  %           18.0  %           16.3  %            17.2  %


R&D expenses consist primarily of:
•Compensation expenses (including SBC) and facilities-related costs for
engineering and technical employees responsible for R&D of our existing and new
products and services;
•Depreciation expenses;
•Equipment-related expenses; and
•Professional services fees primarily related to consulting and outsourcing
services.
R&D expenses increased $662 million from the three months ended June 30, 2019 to
the three months ended June 30, 2020. The increase was primarily due to an
increase in compensation expenses (including SBC) and facilities-related costs
of $689 million, largely resulting from a 12% increase in headcount.
R&D expenses increased $1,453 million from the six months ended June 30, 2019 to
the six months ended June 30, 2020. The increase was primarily due to an
increase in compensation expenses (including SBC) and facilities-related costs
of $1,376 million, largely resulting from a 15% increase in headcount.
Over time, R&D expenses as a percentage of revenues may fluctuate due to certain
expenses that are generally less variable in nature and may not correlate to the
changes in revenues. In addition, R&D expenses may be affected by a number of
factors including continued investment in ads, Android, Chrome, Google Cloud,
Google Play, hardware, machine learning, Other Bets, Search and YouTube.
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Sales and Marketing
The following table presents our sales and marketing expenses (in millions,
unaudited):
                                                        Three Months Ended                                   Six Months Ended
                                                             June 30,                                            June 30,
                                                      2019              2020              2019                  2020
Sales and marketing expenses                      $   4,212          $  3,901          $  8,117          $        8,401
Sales and marketing expenses as a percentage of
revenues                                               10.8  %           10.2  %           10.8  %                 10.6   %


Sales and marketing expenses consist primarily of:
•Advertising and promotional expenditures related to our products and services;
and
•Compensation expenses (including SBC) and facilities-related costs for
employees engaged in sales and marketing, sales support, and certain customer
service functions.
Sales and marketing expenses decreased $311 million from the three months ended
June 30, 2019 to the three months ended June 30, 2020. The decrease was
primarily due to a decrease in advertising and promotional expenses of $536
million as we paused or rescheduled campaigns and changed some events to
digital-only formats as a result of COVID-19. This decrease was partially offset
by an increase in compensation expenses (including SBC) and facilities-related
costs of $349 million, largely resulting from a 7% increase in headcount.
Sales and marketing expenses increased $284 million from the six months ended
June 30, 2019 to the six months ended June 30, 2020. The increase was primarily
due to an increase in compensation expenses (including SBC) and
facilities-related costs of $733 million, largely resulting from a 8% increase
in headcount. The increase was partially offset by a decrease in advertising and
promotional expenses of $419 million as we paused or rescheduled campaigns and
changed some events to digital-only formats as a result of COVID-19.
Over time, sales and marketing expenses as a percentage of revenues may
fluctuate due to certain expenses that are generally less variable in nature and
may not correlate to the changes in revenues. In addition, sales and marketing
expenses may be affected by a number of factors including the seasonality
associated with new product and service launches and strategic decisions
regarding the timing and extent of our spending.
General and Administrative
The following table presents our general and administrative expenses (in
millions, unaudited):
                                                            Three Months Ended                                   Six Months Ended
                                                                 June 30,                                            June 30,
                                                          2019              2020              2019                  2020
General and administrative expenses                   $   2,043          $  

2,585 $ 4,131 $ 5,465 General and administrative expenses as a percentage of revenues

                                                 5.2  %            6.7  %            5.5  %                  6.9   %


General and administrative expenses consist primarily of:
•Compensation expenses (including SBC) and facilities-related costs for
employees in our finance, human resources, information technology, and legal
organizations;
•Depreciation;
•Equipment-related expenses;
•Legal-related expenses; and
•Professional services fees primarily related to audit, information technology
consulting, outside legal, and outsourcing services.
General and administrative expenses increased $542 million from the three months
ended June 30, 2019 to the three months ended June 30, 2020. The increase was
primarily due to an increase in compensation expenses (including SBC) and
facilities-related costs of $197 million, largely resulting from a 17% increase
in headcount. In addition, there was an increase of $124 million in charitable
contributions primarily related to our response to COVID-19 and an increase of
$91 million related to allowance for credit losses for accounts receivable.
General and administrative expenses increased $1,334 million from the six months
ended June 30, 2019 to the six months ended June 30, 2020. $538 million of the
increase was due to an increase in compensation expenses (including SBC) and
facilities-related costs, largely resulting from a 17% increase in headcount. In
addition, $504
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million of the increase related to allowance for credit losses for accounts
receivable primarily due to the impact of COVID-19.
Over time, general and administrative expenses as a percentage of revenues may
fluctuate due to certain expenses that are generally less variable in nature and
may not correlate to the changes in revenues, the effect of discrete items such
as legal settlements, or further allowances for credit losses for accounts
receivable associated with the impact of COVID-19.
European Commission Fines
In March 2019, the EC announced its decision that certain contractual provisions
in agreements that Google had with AdSense for Search partners infringed
European competition law. The EC decision imposed a €1.5 billion ($1.7 billion
as of March 20, 2019) fine, which was accrued in the first quarter of 2019.
Please refer to Note 10 of the Notes to Consolidated Financial Statements
included in Part 1, Item 1 of this Quarterly Report on Form 10-Q for further
information.
Other Income (Expense), Net
The following table presents other income (expense), net (in millions,
unaudited):
                                       Three Months Ended                          Six Months Ended
                                            June 30,                                   June 30,
                                       2019           2020          2019              2020
     Other income (expense), net   $   2,967       $ 1,894       $ 4,505       $        1,674


Other income (expense), net, decreased $1,073 million from the three months
ended June 30, 2019 to the three months ended June 30, 2020. The change was
primarily driven by decreases in unrealized gains on equity securities,
partially offset by a decrease in accrued performance fees.
Other income (expense), net, decreased $2,831 million from the six months ended
June 30, 2019 to the six months ended June 30, 2020. The change was primarily
driven by decreases in unrealized gains, including impairments, on equity
securities, partially offset by a decrease in accrued performance fees.
Over time, other income (expense), net, may be affected by market dynamics and
other factors. Equity values generally change daily for marketable equity
securities and upon the occurrence of observable price changes or upon
impairment of non-marketable equity securities. In addition, volatility in the
global economic climate and financial markets, including the effects of
COVID-19, could result in a significant change in the value of our investments.
Fluctuations in the value of these investments has, and we expect will continue
to, contribute to volatility of OI&E in future periods. For additional
information about our investments, see Note 3 of the Notes to Consolidated
Financial Statements included in Part I, Item 1 of this Quarterly Report on Form
10-Q.
Provision for Income Taxes
The following table presents our provision for income taxes (in millions, except
for effective tax rate; unaudited):
                                       Three Months Ended                          Six Months Ended
                                            June 30,                                   June 30,
                                       2019           2020          2019              2020
     Provision for income taxes    $   2,200       $ 1,318       $ 3,689       $        2,239
     Effective tax rate                 18.1  %       15.9  %       18.2  %              14.0   %


Our effective tax rate decreased 2.2% from the three months ended June 30, 2019
to the three months ended June 30, 2020. The decrease in effective tax rate is
primarily due to an increase in stock-based compensation related tax benefits
including the reversal of the Altera tax benefit as a result of the U.S. Court
of Appeals decision in 2019 that did not recur in 2020, and an increase in the
U.S. federal Foreign-Derived Intangible Income tax benefit, partially offset by
an increase in valuation allowance for our net deferred tax assets that are not
likely to be realized relating to certain of our Other Bets.
Our effective tax rate decreased 4.2% from the six months ended June 30, 2019 to
the six months ended June 30, 2020. The decrease in effective tax rate is
primarily due to an increase in the U.S. federal Foreign-Derived Intangible
Income tax benefit and stock-based compensation related tax benefits including
the reversal of the Altera tax benefit as a result of the U.S. Court of Appeals
decision in 2019 that did not recur in 2020, partially offset by an
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increase in valuation allowance for our net deferred tax assets that are not
likely to be realized relating to certain of our Other Bets.
Our effective tax rate is based on forecasted annual results which may fluctuate
through the rest of the year, in particular due to COVID-19. As such, evolving
facts and circumstances surrounding these forecasts could result in the
application of different provisions of tax laws and cause our estimated annual
effective tax rate to change significantly through the remainder of the year.
In addition, our future effective tax rate may be affected by changes in the
geographic mix of earnings in countries with different statutory rates, the
valuation of our deferred tax assets or liabilities, or changes in tax laws,
regulations, or accounting principles, as well as certain discrete items.
Capital Resources and Liquidity
As of June 30, 2020, we had $121.1 billion in cash, cash equivalents, and
marketable securities. Cash equivalents and marketable securities are comprised
of time deposits, money market funds, highly liquid government bonds, corporate
debt securities, mortgage-backed and asset-backed securities and marketable
equity securities.
As of June 30, 2020, we had long-term taxes payable of $6.5 billion related to a
one-time transition tax payable incurred as a result of the U.S. Tax Cuts and
Jobs Act ("Tax Act"). As permitted by the Tax Act, we will pay the transition
tax in annual interest-free installments through 2025.
In 2017, 2018 and 2019, the EC announced decisions that certain actions taken by
Google infringed European competition law and imposed fines of €2.4 billion
($2.7 billion as of June 27, 2017), €4.3 billion ($5.1 billion as of June 30,
2018), and €1.5 billion ($1.7 billion as of March 20, 2019), respectively. While
each EC decision is under appeal, we included the fines in accrued expenses and
other current liabilities on our Consolidated Balance Sheets as we provided bank
guarantees (in lieu of a cash payment) for the fines.
In November 2019, we entered into an agreement to acquire Fitbit, a leading
wearables brand, for $7.35 per share, representing a total purchase price of
approximately $2.1 billion as of the date of the agreement. The acquisition of
Fitbit is expected to be completed later this year, subject to customary closing
conditions, including the receipt of regulatory approvals.
In July 2020, we announced the Google for India Digitization Fund to help
accelerate India's digital economy. In addition, we announced our first
transaction of the fund in which we entered into an agreement to invest
approximately INR 33,737 crore ($4.5 billion as of July 15, 2020) in Jio
Platforms Ltd. for a 7.7% stake in the company. This agreement is subject to
regulatory review in India and is expected to be completed later this year.
Our principal sources of liquidity are our cash, cash equivalents, and
marketable securities, as well as the cash flow that we generate from our
operations. The primary use of capital continues to be to invest for the long
term growth of the business. We regularly evaluate our cash and capital
structure, including the size, pace and form of capital return to stockholders.
We have a short-term debt financing program of up to $5.0 billion through the
issuance of commercial paper. Net proceeds from this program are used for
general corporate purposes. As of June 30, 2020, we had no commercial paper
outstanding. As of June 30, 2020, we have $4.0 billion of revolving credit
facilities expiring in July 2023 with no amounts outstanding. The interest rate
for the credit facilities is determined based on a formula using certain market
rates. We believe that our sources of funding will be sufficient to satisfy our
currently anticipated cash requirements including capital expenditures, working
capital requirements, potential acquisitions, and other liquidity requirements
through at least the next 12 months.
As of June 30, 2020, we have senior unsecured notes outstanding due in 2021,
2024, and 2026 with a total carrying value of $4.0 billion.
In July 2019 the Board of Directors of Alphabet authorized the company to
repurchase up to $25.0 billion of its Class C capital stock. As of June 30,
2020, $5.4 billion remains available for repurchase. In July 2020, the Board of
Directors of Alphabet authorized the company to repurchase up to an additional
$28.0 billion of its Class C capital stock. The repurchases are being executed
from time to time, subject to general business and market conditions and other
investment opportunities, through open market purchases or privately negotiated
transactions, including through Rule 10b5-1 plans. The repurchase program does
not have an expiration date. Refer to Note 11 of the Notes to Consolidated
Financial Statements included in Part I, Item 1 of this Quarterly Report on Form
10-Q.
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During the six months ended June 30, 2020 we spent $11.4 billion on capital
expenditures and recognized total operating lease assets of $1.4 billion. As of
June 30, 2020, the amount of total future lease payments under operating leases,
which had a weighted average remaining lease term of 9 years, was $14.4 billion.
Finance leases were not material for the six months ended June 30, 2020. Refer
to Note 4 of the Notes to Consolidated Financial Statements included in Part I,
Item 1 of this Quarterly Report on Form 10-Q for further information on the
leases.
The following table presents our cash flows (in millions, unaudited):
                                                  Six Months Ended
                                                      June 30,
                                                2019            2020

Net cash provided by operating activities $ 24,627 $ 25,444 Net cash used in investing activities $ (15,843) $ (10,295) Net cash used in financing activities $ (8,929) $ (15,684)




Cash Provided by Operating Activities
Our largest source of cash provided by our operations are advertising revenues
generated by Google properties and Google Network Members' properties.
Additionally, we generate cash through sales of apps, in-app purchases, digital
content products, and hardware; and licensing and service fees including fees
received for Google Cloud offerings and subscription-based products.
Our primary uses of cash from our operating activities include payments to our
Google Network Members and distribution partners, and payments for content
acquisition costs. In addition, uses of cash from operating activities include
compensation and related costs, hardware inventory costs, other general
corporate expenditures, and income taxes.
Net cash provided by operating activities increased from the six months ended
June 30, 2019 to the six months ended June 30, 2020 primarily due to the net
impact of increases in cash received from revenues and cash paid for cost of
revenues and operating expenses and the timing of income tax payments, partially
offset by an increase in cash paid for compensation expenses accrued as of
December 31, 2019.
Cash Used in Investing Activities
Cash provided by investing activities consists primarily of maturities and sales
of our investments in marketable and non-marketable securities. Cash used in
investing activities consists primarily of purchases of property and equipment,
which primarily includes our investments in land and buildings for data centers,
offices and information technology infrastructure to provide capacity for the
growth of our businesses; purchases of marketable and non-marketable securities;
and payments for acquisitions.
Net cash used in investing activities decreased from the six months ended June
30, 2019 to the six months ended June 30, 2020 primarily due to a net increase
in maturities and sales of marketable securities, partially offset by an
increase in purchases of marketable securities.
Cash Used in Financing Activities
Cash provided by financing activities consists primarily of proceeds from
issuance of debt and proceeds from the sale of interest in consolidated
entities. Cash used in financing activities consists primarily of net payments
related to stock-based award activities, repurchases of capital stock, and
repayments of debt.
Net cash used in financing activities increased from the six months ended June
30, 2019 to the six months ended June 30, 2020 primarily due to an increase in
cash payments for repurchases of capital stock, partially offset by an increase
in proceeds from the sale of interest in consolidated entities.
Critical Accounting Policies and Estimates
See Part II, Item 7, "Critical Accounting Policies and Estimates" in our Annual
Report on Form 10-K for the year ended December 31, 2019. There have been no
material changes to our critical accounting policies and estimates since our
Annual Report on Form 10-K for the year ended December 31, 2019, certain of
which are further described below.
As of June 30, 2020 the impact of COVID-19 continues to unfold and as a result,
certain of our estimates and assumptions require increased judgment and carry a
higher degree of variability and volatility that could result in material
changes to our estimates in future periods.
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Income Taxes
We are subject to income taxes in the U.S. and foreign jurisdictions.
Significant judgment is required in evaluating our uncertain tax positions and
determining our provision for income taxes. Our interim tax accruals are based
on an estimated annual effective tax rate applied to year-to-date income along
with certain discrete items recorded in the period. Estimates of the annual
effective tax rate at the end of an interim period are based on our best
estimate of future events and transactions which, as a result of COVID-19, may
be impacted by a higher degree of variability and volatility. As such, evolving
facts and circumstances surrounding these forecasts could result in the
application of different provisions of tax laws and cause our estimated annual
effective tax rate to change significantly through the remainder of the year.
Although we believe we have adequately reserved for our uncertain tax positions,
no assurance can be given that the final tax outcome of these matters will not
be different. We adjust these reserves in light of changing facts and
circumstances, such as the closing of a tax audit or the refinement of an
estimate. To the extent that the final tax outcome of these matters is different
than the amounts recorded, such differences will affect the provision for income
taxes and the effective tax rate in the period in which such determination is
made.
The provision for income taxes includes the effect of reserve provisions and
changes to reserves that are considered appropriate as well as the related net
interest and penalties. In addition, we are subject to the continuous
examination of our income tax returns by the Internal Revenue Service ("IRS")
and other tax authorities which may assert assessments against us. We regularly
assess the likelihood of adverse outcomes resulting from these examinations and
assessments to determine the adequacy of our provision for income taxes.
Available Information
Our website is located at www.abc.xyz, and our investor relations website is
located at www.abc.xyz/investor. Our Annual Reports on Form 10-K, Quarterly
Reports on Form 10-Q, Current Reports on Form 8-K, and our Proxy Statements, and
any amendments to these reports, are available through our investor relations
website, free of charge, after we file them with the SEC. We also provide a link
to the section of the SEC's website at www.sec.gov that has all of the reports
that we file or furnish with the SEC.
We webcast via our investor relations website our earnings calls and certain
events we participate in or host with members of the investment community. Our
investor relations website also provides notifications of news or announcements
regarding our financial performance and other items of interest to our
investors, including SEC filings, investor events, press and earnings releases,
and blogs. We also share Google news and product updates on Google's Keyword
blog at https://www.blog.google/, which may be of interest or material to our
investors. Further, corporate governance information, including our certificate
of incorporation, bylaws, governance guidelines, board committee charters, and
code of conduct, is also available on our investor relations website under the
heading "Other." The content of our websites are not incorporated by reference
into this Quarterly Report on Form 10-Q or in any other report or document we
file with the SEC, and any references to our websites are intended to be
inactive textual references only.

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