ALSEA, S.A.B. DE C.V. Mexico City, July 17, 2014. Alsea, S.A.B. de C.V. (BMV: ALSEA*), the leading operator of Quick Service Restaurants, Coffee Shops, and Casual Dining establishments in Latin America, announces the opening of the first unit of P.F. Chang's in Brazil, located in the city of Rio de Janeiro at the Casa Shopping commercial development, in the Barra de Tijuca area.
The brand is the leader in the Asian Casual Dining segment in the United States, with more than 225 restaurants. Alsea operates P.F. Chang's brand since 2009 and currently has operations in Mexico, Argentina, Chile, Colombia and Brazil, with a total of 20 units.
With this opening, Alsea begins its expansion plans within this very important market. P.F. Chang's restaurants offers its customers intensely flavored, highly memorable culinary creations, prepared from fresh ingredients, including premium herbs and spices imported directly from Asia.
On this first opening, the Chief Executive Officer of Alsea, Fabian Gosselin said: "Opening operations in Brazil is a very big step for our company and for our growth plans, due to the high potential of the market." He added: "We chose P.F. Chang's for being the brand with the greatest opportunity in the casual dining sector in Brazil, and also because of the great perception that this brand already has within Brazilian consumers".
DisclaimerThis press release contains certain forward-looking statements that reflect the current views and/or expectations of Alsea and its management with respect to its performance, business and future events. We use words such as "believe", "anticipate", "plan", "expect", "intend", "target", "estimate", "project", "predict", "forecast", "guideline", "should" and other similar expressions to identify forward-looking statements, but they are not the only way we identify such statements. Such statements are subject to a number of risks, uncertainties and assumptions. We caution you that a number of important factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in this release. Alsea is under no obligation and expressly disclaims any intention or obligation to update or revised any forward-looking statements, whether as a results of new information, future events or otherwise.
About Alsea
Alsea is the largest restaurant operator in Latin America of global leading brands in the quick service, coffee shop and casual dining segments. It has a diversified portfolio, with brands such as Domino's Pizza, Starbucks, Burger King, Chili's Grill & Bar, California Pizza Kitchen, P.F. Chang's, P ei-Wei, Italianni's, The Cheesecake Factory, Vips and El Portón. The company operates more than 2,200 units in Mexico, Argentina, Chile and Colombia. Alsea's business model includes support for its brands through a Shared Services Center that provides all of the Administrative and Development Processes, as well as the Supply Chain. The Company has more than 50,000 employees in five countries.
For more information visit: www.alsea.com.mx
P.F. Chang's China Bistro, Inc. owns and operates two restaurant concepts in the Asian niche. P.F. Chang's China Bistro features a blend of high quality, Chinese-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting. Pei Wei Asian Diner offers a modest menu of freshly prepared pan-Asian cuisine in a relaxed, warm environment offering attentive counter service and take-out flexibility. In addition, the Company has extended the P.F. Chang's brand to international markets and retail products both of which are operated under licensing agreements. For more information on P.F. Chang's, please visit the website at www.pfcb.com
Alsea's shares are traded on the Mexican Stock Exchange under the ticker symbol ALSEA* Diego Gaxiola Cuevas Chief Financial Officer Telephone: (5255) 5241-7151 ri@alsea.com.mx|
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