Alsea SAB de CV : REPORTS ON THE INVESTIGATION PROCESS OF THE COFECE REGARDING THE ACQUISITION OF 25% OF GRUPO AXO

Hoja membretada ALSEA REPORTS ON THE INVESTIGATION PROCESS OF THE COFECE REGARDING THE ACQUISITION OF 25% OF GRUPO AXO

Mexico City, July 20, 2015. Alsea, SAB de C.V. (BMV: ALSEA *) the leading operator of Quick Service Restaurants, Coffee Shops, Casual and Family Dining establishments in Latin America and Spain reports that regarding the investigation process carried out by the Comisión Federal de Competencia Económica - COFECE (The Federal Commission of Economic Competition), related to the acquisition of 25% of Grupo Axo by Alsea, the COFECE has determined that the transaction made did not involve a forbidden concentration, nor generated any anti-competitive effects.
Nevertheless, the COFECE warned that there was a probable omission from Alsea and Grupo Axo, to the obligation of notifying the aforementioned transaction prior to its execution, granting both parties the opportunity to provide the elements that they consider appropriate to certify that such notification was not required prior to completion of the transaction.
Alsea has presented, in a timely manner, various elements to prove that the transaction did not require prior notification to the COFECE.
To date, the company is waiting for a final determination from the COFECE concerning the above-mentioned subject.

Disclaimer

This press release contains certain forward-looking statements that reflect the current views and/or expectations of Alsea and its management with respect to its

performance, business and future events. We use words such as "believe", "anticipate", "plan", "expect", "intend", "target", "estimate", "project", "predict",

"forecast", "guideline", "should" and other similar expressions to identify forward-looking statements, but they are not the only way we identify such statements. Such statements are subject to a number of risks, uncertainties and assumptions. We caution you that a number of important factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in this release. Alsea is u nder no obligation and expressly disclaims any intention or obligation to update or revised any forward-looking statements, whether as a results of new information, future events or otherwise.

About Alsea

Alsea is the leading restaurant operator in Latin America and Spain of global brands in the quick service, coffee shop, casual and family dining segments. It has a diversified portfolio, with brands such as Domino's Pizza, Starbucks, Burger King, Chili's, California Pizza Kitchen, P.F. Ch ang's, Italianni's, The Cheesecake Factory, Vips, El Portón, Foster's Hollywood, La Vaca Argentina, Cañas y Tapas e Il Tempietto. The company operates more than 2,700 units and has more than 60,000 employees in Mexico, Argentina, Chile, Colombia, Brazil and Spain. Alsea's business model includes support for its brands through a Shared Services Center that provides all of the Administrative and Development Processes, as well as the Supply Chain. Alsea has the distinctive as a "Socially Responsible Company" and is one of the top 20 "Best Places to W ork" in Mexico.

For more information visit: www.alsea.com.mx

Its shares are traded on the Mexican Stock Exchange under the ticker symbol ALSEA* Diego Gaxiola Cuevas Chief Financial Officer Telephone: [phone] [e-mail]