Alsea SAB de CV : REPORTS SIGNING THE CONTRACT FOR THE EXCLUSIVE DEVELOPMENT AND OPERATION OF THE CHILI’S BRAND IN CHILE

Hoja membretada ALSEA REPORTS SIGNING THE CONTRACT FOR THE EXCLUSIVE DEVELOPMENT AND OPERATION OF THE CHILI'S BRAND IN CHILE

Mexico City, June 7, 2016. Alsea, S.A.B. de C.V. (BMV: ALSEA *) the leading operator of Quick Service Restaurants, Coffee Shops, Casual and Family Dining establishments in Latin America and Spain, reports the signing of an exclusive development contract to operate and develop Chili's restaurants in Chile. With this development contract, Alsea agrees to have a minimum of 15 Chili's units operating in the South American country over a period of ten years. At the end of the first quarter of 2016, Alsea had 53 restaurants of this brand operating in Mexico.

As a consequence of the excellent results obtained with the Chili's brand in Mexico and the solid experience of Alsea in other Latin American markets, a deal was completed to develop exclusively the brand throughout the Chilean territory, country in which Alsea currently operates 118 units of its different formats, supported by more than 2,400 employees.

Chili's is a leading brand in the Casual Dining segment in the United States, with more than 1,250 restaurants in operation and more than 330 units worldwide.

Fabian Gosselin, CEO of Alsea International said: "This agreement reaffirms our expansion strategy in Latin America, a region that we believe has a high growth potential for our leading Casual Dining brands. We expect the opening of the first unit to be during the second half of the current year." Fabian also said: "The operation of Chili's within the portfolio of Alsea International will contribute significantly to increase the margins of the Company and at the same time generate greater profitability".

Disclaimer

This press release contains certain forward-looking statements that reflect the current views and/or expectations of Alsea and its management with respect to its performance, business and future events. We use words such as "believe", "anticipate", "plan", "expect", "intend", "target", "estimate", "project", "predict", "forecast", "guideline", "should" and other similar expressions to identify forward-looking statements, but they are not the only way we identify such statements. Such statements are subject to a number of risks, uncertainties and assumptions. We caution you that a number of important factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in this release. Alsea is under no obligation and expressly disclaims any intention or obligation to update or revised any forward-looking statements, whether as a results of new information, future events or otherwise.

About Alsea

Alsea is the largest restaurant operator in Latin America of global leading brands in the quick service, coffee shop and casual dining segments. It has a diversified portfolio, with brands such as Domino's Pizza, Starbucks, Burger King, Chili's Grill & Bar, California Pizza Kitchen, P.F. Chang's, Pei- Wei, Italianni's, The Cheesecake Factory, Vips, El Portón, Archie's, Foster's Hollywood, La Vaca Argentina, Cañas y Tapas e Il Tempietto. The company operates more than 3,000 units and has more than 60,000 employees in Mexico, Argentina, Chile, Colombia, Brazil and Spain. Alsea's business model includes support for its brands through a Shared Services Center that provides all of the Administrative and Development Processes, as well as the Supply Chain. Alsea has the distinctive as a "Socially Responsible Company" and is one of the top 20 "Best Places to Work" in Mexico.

For more information visit: www.alsea.com.mx

Its shares are traded on the Mexican Stock Exchange under the ticker symbol ALSEA*

Diego Gaxiola Cuevas Chief Financial Officer Telephone: [phone] [e-mail]