Alsea SAB de CV : REPORTS THAT IT WAS THE WINNER OF THE ASSETS’ PURCHASE PROCESS OF ARCHIE'S COLOMBIA S.A.S.

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ALSEA REPORTS THAT IT WAS THE WINNER OF THE ASSETS' PURCHASE PROCESS OF ARCHIE'S COLOMBIA S.A.S.

Mexico City, February 18, 2015. Alsea, SAB de C.V. (BMV: ALSEA *) the leading operator of Quick Service Restaurants, Coffee Shops, Casual and Family Dining establishments in Latin America and Spain, reports that the Colombian Superintendency of Corporations announced that Alsea won the disposal of assets of the Italian food restaurant chain ARCHIE'S (Archie's Colombia S.A.S.).

ARCHIE'S is a 100% Colombian concept which has grown and developed its format to fit the domestic market; The business was established in 1993, and it is the largest Italian food restaurant chain in Colombia and one of the major chains in the country. As of today, the company operates 41 restaurants in 7 major cities in Colombia, with presence in the main shopping centers of the country.

The transaction which Alsea expects to close in the following weeks, amounts 51,250 million Colombian pesos (approximately USD15.2 million) and it comprises: (i) 41 restaurants in operation; (ii) the acquisition of a Commissariat dedicated to the standardization of products, bulk purchases and production of pastas, desserts and gelatos; (iii) the intellectual property rights of trademarks, menus, product development, operations and other processes.

Fabian Gosselin, Alsea's International CEO said: "We are very proud to add ARCHIE'S and its team to Alsea's family; there is no doubt that this acquisition strengthens our strategy of incorporating leading and relevant brands for consumers in Colombia." Fabian also mentioned: "ARCHIE'S brand will contribute to grow our operations in the market, allowing us to continue developing the ALSEA Model in the markets where we operate, and also contributes to improving the profitability of our operations."

Citigroup acted as financial advisor and Garrigues as external legal advisor for Alsea.

Disclaimer

This press release contains certain forward-looking statements that reflect the current views and/or expectations of Alsea and its management with respect to its perform ance, business and future events. We use words such as "believe", "anticipate", "plan", "expect", "intend", "target", "estimate", "project", "predict", "forecast", "guideline", "should" and other similar expressions to identify forward-looking statements, but they are not the only way we identify such statements. Such statements are subject to a number of risks, uncertainties and assumptions. We caution you that a number of important factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in this release. Alsea is under no obligation and expressly disclaims any intention or obligation to update or revised any forward-looking statements, whether as a results of new information, future events or otherwise.

About Alsea

Alsea is the leading restaurant operator in Latin America and Spain of global brands in the quick service, coffee shop, casual and family dining segments. It has a diversified portfolio, with brands such as Domino's Pizza, Starbucks, Burger King, Chili's, California Pizza Kitchen, P.F. Chang's, Italianni's, The Cheesecake Factory, Vips, El Portón, Foster's Hollywood, La Vaca Argentina, Cañas y Tapas e Il Tempietto. The company operates more than 2,950 units and has more than 60,000 employees in Mexico, Argentina, Chile, Colombia, Brazil and Spain. Alsea's business model includes support for its brands through a Shared Services Center that provides all of the Administrati ve and Development Processes, as well as the Supply Chain. Alsea has the distinctive as a "Socially Responsible Company" and is one of the top 20 "Best Places to Work" in Mexico.

For more information visit: www.alsea.com.mx

Its shares are traded on the Mexican Stock Exchange under the ticker symbol ALSEA*