Keenwawa, Inc. announced that it will issue 18,289,630 series B preferred shares at issue price of $2.4303 per share for the gross proceeds $44,449,287.789 in funding on July 17, 2019. The shares carry non-cumulative fixed dividend value of $0.1944 per annum per share. The shares will be convertible in common shares at a fixed conversion price of $2.4303 per share. The company will issue securities pursuant to exemption provided under Regulation D. The round will be raised at a post money valuation of $235,292,768.

On the same date, the company received $30,000,000 in its first tranche co-led by Tao Capital Partners and returning investor Valor Equity Partners. The tranche also included participation from Starbucks licensees, including M.H. Alshaya Co. W.L.L. and Alsea, S.A.B. de C.V. and 10 other investors.