EQS Group-News: ALSO Holding AG / Key word(s): Miscellaneous 
Citrix and ALSO Enable Remote Work in Eastern Europe 
2021-07-27 / 07:00 
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Emmen, Switzerland, 27. July 2021 
MEDIA RELEASE

A strong team: Citrix and ALSO Enable Remote Work in Eastern Europe

With immediate effect, ALSO will distribute Citrix products as sole agent in the classic licensing business in Bulgaria as well as in Moldova, Romania and the important Polish market. As a cloud provider, the company reaches all Eastern European countries: Albania, Bulgaria, Kosovo, Croatia, Macedonia, Moldova, Poland, Romania, Serbia, Slovenia, Slovakia, the Czech Republic and Hungary.

"Our partners know that transforming and reimagining how they do business is now, more than ever, essential. Partnering with ALSO provides us and our partners with true value-add services that will enable us to maximise our profitability and reach new market opportunities in Eastern Europe", says Pilkku Aasma, VP Partner Sales, EMEA at Citrix.

Without the ability to work remotely, the "New Normal", which protects and safeguards the health of ourselves, our colleagues, business partners and families during the pandemic would not have been possible. In the hybrid future of the Next Normal, remote work will continue to be an essential part of many businesses. Citrix products have an important role to play in this. Citrix Workspace enables remote access to all business applications and data on a central platform. With Citrix Virtual Apps and Desktops, this access is possible from any operating system or mobile device. Productivity and user comfort, stability and security, and all of this virtually: these are precisely the points that are most important for companies and employees at the moment.

These features are not only what Citrix stands for, but what the ALSO Cloud Marketplace (ACMP) stands for, too. Its intuitive user guidance and speedy onboarding enables resellers to directly enter the attractive, cloud-based as-a-service business. Applications can be virtually deployed, hosted and managed, usage can be automated and consumption invoiced on a workstation-by-workstation basis. This makes the AMCP the optimal platform for marketing Citrix products.

Gustavo Möller-Hergt, CEO of ALSO Holding AG (SIX:ALSN): "We expect a market volume of 30 billion euros in Eastern Europe and an average growth of 2.7 percent until 2023. Many of the Eastern European countries and their companies are very open to digitalisation and have already seen the associated opportunities for themselves before the pandemic. With the Citrix portfolio, we have exactly the right products at the right time for this highly attractive market." Contact person ALSO Holding AG: Beate Flamm Senior Vice President Communication E-mail: beate.flamm@also.com

ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) is one of the leading technology providers for the ICT industry, currently active in 24 countries in Europe and in a total of 90 countries worldwide via PaaS partners. The ALSO ecosystem comprises a total potential of around 110,000 resellers, to whom we offer hardware, software and IT services from more than 700 vendors in over 1340 product categories. In the spirit of the circular economy, the company provides all services from supply to recycling from a single source. The business activities comprise the areas of Supply, Solutions and Service. Supply comprises the transactional range of hardware and software. Solutions supports customers in the development of customised IT solutions. Subscription-based cloud offerings as well as platforms for cybersecurity, virtualisation and AI are at the heart of the service area. The main shareholder is the Droege Group, Düsseldorf, Germany. Further information at: https://also.com The Droege Group

The Droege Group (founded in 1988) is an independent investment and consulting firm, fully family-owned. The company acts as a specialist for tailor-made transformation programmes with the aim of increasing enterprise value. The Droege Group combines its family business structure and capital strength into a family equity business model. The group invests equity in "special opportunities" with a focus on medium-sized companies and spin-offs as well as strategically in buy & build transactions. With its guiding principle "Implementation - by every trick in the book", the group is one of the pioneers of implementation-oriented corporate development. The Droege Group's entrepreneurial platforms are aligned with long-term oriented megatrends. Enthusiasm for quality, innovation and speed determines corporate development. The Droege Group has thus successfully positioned itself in the national and international market and is operationally active with its entrepreneurial platforms in 30 countries. More at: https://droege-group.com -----------------------------------------------------------------------------------------------------------------------

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1221804 2021-07-27


 
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July 27, 2021 01:00 ET (05:00 GMT)