EQS-News : Expansion of portfolio: ALSO boosts growth in Eastern Europe with HP Inc.

 
 EQS Group-News: ALSO Holding AG / Key word(s): Expansion 
Expansion of portfolio: ALSO boosts growth in Eastern Europe with HP Inc. 
 
2020-12-02 / 11:00 
 
Emmen, Switzerland, 02. December 2020 
*MEDIA RELEASE* 
 
*Expansion of portfolio:* 
*ALSO boosts growth in Eastern Europe with HP Inc.* 
 
*Due to the company's successful development in Eastern Europe, ALSO has now 
been able to expand its cooperation with HP Inc. In the future, additional 
countries in the region, including Hungary, Romania, the Czech Republic and 
Slovakia, will be supplied with HP Inc. products by the Technology 
Provider.* 
 
ALSO is currently present in 23 countries, 13 of which are in Eastern 
Europe. A state-of-the-art 
E-commerce platform as well as cloud platforms for the as-a-service 
business, cybersecurity, the Internet of Things, streaming and AI are the 
basis for a turnover of approximately &euro11 billion. One component of the 
company's strategy is regional expansion in Central and Eastern Europe, with 
a total addressable market of &euro30 billion and around 40,000 resellers. 
 
The first step was taken in 2015 with a greenfield investment in Poland. 
Today, 5 years and two acquisitions later, ALSO is one of the key players in 
the country. In rapid succession, Slovenia, Croatia and Bulgaria have been 
developed since 2016, while in the Ukraine and Belarus a subsidiary is 
working a specific market segment. The rapid integration of the acquired 
companies ensured that internationally active vendors find the same 
structures and processes in all ALSO countries. 
 
In November, ALSO already began distributing computers, printers and 
consumables from HP Inc. in Hungary. From the beginning of 2021, sales of 
the complete HP product portfolio in Romania and HP Supplies in the Czech 
Republic and Slovakia will begin. This means that ALSO will distribute HP 
Inc. in the largest markets in the region. 
 
Gustavo Möller-Hergt, CEO of ALSO Holding AG (ALSN: SIX): "Our operational 
excellence, combined with the local market knowledge we have, is a 
compelling value proposition for our partners. The increase in sales and 
profitability while at the same time optimizing our net working capital, has 
given us a perfect base for further expansion. By using group-wide systems 
in the areas of ERP, BI and CRM, we can scale our services in the countries 
very quickly, and significantly reduce complexity for vendors. We are 
looking forward to open up further countries together with HP Inc." 
 
Direct link to media release: https://www2.also.com/press/20201202en.pdf [1] 
 
*Contact person ALSO Holding AG: * 
Beate Flamm 
Senior Vice President Communication 
E-Mail: [e-mail] 
 
*ALSO Holding AG (ALSN.SW)* (Emmen/Switzerland) brings together providers 
and buyers of the ICT industry. ALSO offers more than 660 vendors of 
hardware, software, and IT services access to over 110 000 potential buyers, 
who can call a broad spectrum of other customized services in the logistics, 
finance, and IT services sectors, as well as traditional distribution 
services. From the development of complex IT landscapes, the provision and 
maintenance of hardware and software, right through to the return, 
reconditioning, and remarketing of IT hardware, ALSO offers all services as 
a one-stop shop. ALSO is represented in 23 European countries and generates 
total net sales of approximately 10.7 billion euros with around 4 000 
employees in the fiscal year 2019. The principal shareholder of ALSO Holding 
AG is the Droege Group, Düsseldorf, Germany. Further information is 
available at https://also.com [2]. 
 
*Droege Group* 
Droege Group (founded in 1988) is an independent advisory and investment 
company under full family ownership. The company acts as a specialist for 
tailor-made transformation programs aiming to enhance corporate value. 
Droege Group combines its corporate family-run structure and capital 
strength into a family-equity business model. The group carries out direct 
investments with its own equity in corporate spin-offs and medium-sized 
companies in "special situations". With the guiding principle "execution - 
following the rules of art", the group is a pioneer in execution-oriented 
corporate development. Droege Group follows a focused investment strategy 
based on current megatrends (knowledge, connectivity, prevention, 
demography, specialization, future work, shopping 4.0). Enthusiasm for 
quality, innovation, and speed determines the company's actions. In recent 
years Droege Group has successfully positioned itself in domestic and 
international markets and operates in 30 countries. More information: 
https://droege-group.com [3]. 
 
End of Media Release 
1152172 2020-12-02 
 
 
1: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=436466df97fdc3ca18fbf03de70ae98c&application_id=1152172&site_id=vwd&application_name=news 
2: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=3e81bab792070f1b529b29f854dbde75&application_id=1152172&site_id=vwd&application_name=news 
3: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=ca056c5e7bd6494162f0caba4e435a4f&application_id=1152172&site_id=vwd&application_name=news

(END) Dow Jones Newswires

December 02, 2020 05:00 ET (10:00 GMT)