EQS Group-News: ALSO Holding AG / Key word(s): Expansion 
First step Spain: ALSO expands to Southern Europe 
 
2020-11-26 / 17:15 
 
Emmen, Switzerland, 26. November 2020 
*MEDIA RELEASE* 
 
*First step Spain:* 
*ALSO expands to Southern Europe* 
 
*An increasing number of customers has been asking ALSO about offering its 
value proposition in this region. Here, the IT channel currently experiences 
the importance of digital platforms (Cloud, IoT, Streaming, AI, etc.) and 
virtual organizations first hand and is looking for a highly experienced 
provider with a substantial portfolio and quick route to market. This is one 
of the reasons why the company will roll out its as-a-Service business model 
in Spain, starting in 2021. * 
 
ALSO is The Technology Provider for IT in the European market with a yearly 
revenue of approx. 11 billion &euro, offering its digital platforms in 87 
countries worldwide. Partners are building cloud-based services with the 
support of ALSO and its Cloud Market Place (ACMP), which offers around 1,600 
different applications from more than 100 top vendors, including the 
Microsoft and Adobe product range, cybersecurity solutions, IoT products and 
AI-based software. 
 
The ACMP is going from strength to strength: the highly popular Cloud 
Marketplace for resellers and system integrators covers a total of about 19 
million managed seats. Its large portfolio, fast onboarding process, easy 
operation and unique services such as viability studies and tailored offers, 
make it the mark to meet. 
 
ALSO Cloud Spain will support resellers, IT system integrators and other 
channel partners in accelerating their growth by bringing world-class, 
cloud-based solutions to their customers. At the same time, they can expand 
their own service portfolio with the profitable "as-a-service" model, 
generating recurring revenue for their businesses through further 
monetization of the seat. 
 
"We are expanding in this region with a highly attractive business model and 
a very competent team. We have the portfolio, the experience, and the 
financial substance to enhance our presence in Europe, with Spain being a 
first logical step, as we are present in the country already with our 
engagement in a streaming platform", comments Gustavo Möller-Hergt, CEO of 
ALSO Holding AG (SIX: ALSN). 
 
Direct link to media release: https://www2.also.com/press/20201126en.pdf [1] 
 
*Contact person ALSO Holding AG: * 
Beate Flamm 
Senior Vice President Communication 
Telefon: +49 151 61266047 
E-Mail: beate.flamm@also.com 
 
*ALSO Holding AG (ALSN.SW)* (Emmen/Switzerland) brings providers and buyers 
of the ICT industry together. ALSO offer more than 660 vendors of hardware, 
software and IT-services access to over 110 000 buyers, who can call a broad 
spectrum of other customized services in the logistics, finance, and IT 
services sectors, as well as traditional distribution services. From the 
development of complex IT landscapes, the provision and maintenance of 
hardware and software, right through to the return, reconditioning and 
remarketing of IT hardware, ALSO offers all services as a one-stop shop. 
ALSO is represented in 23 European countries and generates total net sales 
of approximately 10.7 billion euros with around 4 000 employees in the 
fiscal year 2019. The principal shareholder of ALSO Holding AG is the Droege 
Group, Düsseldorf, Germany. Further information is available at 
https://also.com [2] 
 
*Droege Group* 
Droege Group (founded in 1988) is an independent advisory and investment 
company under full family ownership. The company acts as a specialist for 
tailor-made transformation programs aiming to enhance corporate value. 
Droege Group combines its corporate family-run structure and capital 
strength into a family- equity business model. The group carries out direct 
investments with its own equity in corporate spin-offs and medium-sized 
companies in «special situations». With the guiding principle «execution - 
following the rules of art», the group is a pioneer in execution-oriented 
corporate development. Droege Group follows a focused investment strategy 
based on current megatrends (knowledge, connectivity, prevention, 
demography, specialization, future work, shopping 4.0). Enthusiasm for 
quality, innovation and speed determines the company's actions. In recent 
years Droege Group has successfully positioned itself in domestic and 
international markets and operates in 30 countries. More information: 
https://droege-group.com [3] 
 
End of Media Release 
1150975 2020-11-26 
 
 
1: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=6f4e96a55fb9371c82408a4ed4facdbf&application_id=1150975&site_id=vwd&application_name=news 
2: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=3e81bab792070f1b529b29f854dbde75&application_id=1150975&site_id=vwd&application_name=news 
3: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=redirect&url=ca056c5e7bd6494162f0caba4e435a4f&application_id=1150975&site_id=vwd&application_name=news

(END) Dow Jones Newswires

November 26, 2020 11:15 ET (16:15 GMT)