The following discussion and analysis should be read in conjunction with our
interim unaudited condensed consolidated financial statements and related notes
included in Item 1 of Part I of this Quarterly Report, and the audited
consolidated financial statements and related notes thereto and Management's
Discussion and Analysis of Financial Condition and Results of Operations
contained in our Annual Report on Form 10-K for the fiscal year ended December
31, 2021. This discussion contains "forward-looking statements" within the
meaning of the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995 reflecting Alta's current expectations, estimates and
assumptions concerning events and financial trends that may affect its future
operating results or financial position. Actual results and the timing of events
may differ materially from those contained in these forward- looking statements
due to a number of factors. Factors that could cause or contribute to such
differences include, but are not limited to, economic and competitive
conditions, regulatory changes and other uncertainties, as well as those factors
discussed below and elsewhere in this Quarterly Report on Form 10-Q,
particularly in "Risk Factors" and "Cautionary Note Regarding Forward-Looking
Statements," all of which are difficult to predict. In light of these risks,
uncertainties and assumptions, the forward-looking events discussed may not
occur. Alta assumes no obligation to update any of these forward-looking
statements.

Recent Developments

Strategic Acquisitions - 2020 and 2021



Our growth strategy is predicated on making strategic acquisitions that expand
our geographic reach, broaden our capabilities and service offerings and
diversify our customer and supplier bases. We believe these acquisitions, both
immediately and over the long-term will be accretive to our financial
performance. Post the Company's initial public offering, in 2020 and 2021 we
successfully completed 11 strategic acquisitions which added over $300 million
of revenue on an annualized basis. The acquisitions, both individually and in
the aggregate, strengthened our business from a financial and operational
perspective. We are adept at efficiently and effectively integrating acquisition
targets on to our enterprise resource platform, which allows for management and
operational synergies across business segments and our large branch network. To
that end, in the second quarter, we successfully integrated the Vantage, Gibson,
and Ambrose acquisitions onto our enterprise resource platform. See Note 17,
Business Combinations, for information on our acquisitions in 2021.

E-Mobility



With our existing expertise in sales and service of electrified equipment in our
existing business segments, in particular material handling, we have elected to
pursue the strategic opportunity to leverage our knowledge to meet the growing
demand for commercial electric vehicles and deliver world-class service to
commercial electric vehicle customers within our existing territories.
Accordingly, in August 2021, the Company entered into a dealer agreement with
Nikola Corporation to become the authorized dealer to sell and service Nikola
medium and long-haul class 8 electric vehicle trucks in the New York, New
Jersey, eastern Pennsylvania, and New England markets. More recently, we were
named the authorized dealer for Nikola in Arizona as well. We view this
opportunity as an accretive way to enter the class 8 truck market by leveraging
our existing intellectual property, customer base and physical infrastructure.

COVID-19



While there were no material adverse impacts on the Company's results of
operations for the three and six months ended June 30, 2022 and 2021 from
COVID-19, the potential future emergence of additional variant strains of
COVID-19 remains and how those variant strains would impact the macroeconomic
environment and our business is uncertain. Currently, our business is
experiencing "recovery-related" supply-chain constraints that have affected some
of our OEM equipment suppliers. Specifically, lead-times from OEMs for new
equipment has been pushed beyond historic norms. While we believe our
diversified cash flow streams, the breadth of our product portfolio, geographic
reach and our ability to source used equipment will help mitigate the impact of
the current supply-chain disruptions we are facing, an extended period or
worsening of the supply chain issues our OEM equipment providers are
experiencing could impact our financial results adversely.

Business Description



The Company owns and operates one of the largest integrated equipment dealership
platforms in the U.S. Through our branch network, we sell, rent, and provide
parts and service support for several categories of specialized equipment,
including lift trucks and aerial work platforms, cranes, paving and asphalt
equipment, earthmoving equipment and other material handling and construction
equipment. We engage in five principal business activities in these equipment
categories:

(i)
new equipment sales;

(ii)
used equipment sales;

(iii)
parts sales;

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(iv)

repair and maintenance services; and

(v)

equipment rentals.



We have operated as an equipment dealership for over 37 years and have developed
a branch network that includes over 60 total locations in Michigan, Illinois,
Indiana, Ohio, Massachusetts, Maine, Connecticut, New Hampshire, Vermont, New
York, Virginia and Florida. We offer our customers a one-stop-shop for their
equipment needs by providing sales, parts, service, and rental functions under
one roof. More recently, with the acquisitions of PeakLogix in June 2020 and
ScottTech in March 2021, we have entered the automated equipment installation
and system integration sector, which we believe has natural synergies with our
material handling business and positions us to take advantage of the
macroeconomic trend in e-commerce and logistics.

Within our territories, we are the exclusive distributor of new equipment and
replacement parts on behalf of our OEM partners. We enjoy long-standing
relationships with leading material handling and construction equipment OEMs,
including Hyster-Yale, Volvo, and JCB, among more than 30 others. We are
consistently recognized by OEMs as a top dealership partner and have been
identified as a nationally recognized Hyster-Yale dealer and multi-year
recipient of the Volvo Dealer of the Year award. In August 2021 the Company
entered into a dealer agreement with Nikola Corporation to become the authorized
dealer to sell and service Nikola medium and long-haul class 8 electric vehicle
trucks in the New York, New Jersey, eastern Pennsylvania, and New England
markets. More recently, the Company has added Arizona to its dealer agreement
with Nikola.

Business Segments

We have two reportable segments: Material Handling and Construction Equipment.
Our "Material Handling" segment has been previously reported as our "Industrial"
segment. Our segments are determined based on management structure, which is
organized based on types of products sold and customer end markets, as described
in the following paragraph. The operating results for each segment are reported
separately to our Chief Executive Officer (our chief operating decision maker)
to make decisions regarding the allocation of resources, to assess our operating
performance and to make strategic decisions.

The Material Handling segment is principally engaged in operations related to
the sale, service, and rental of lift trucks in Michigan, Illinois, Indiana, New
York, Virginia and throughout the New England states.

The Construction Equipment segment is principally engaged in operations related
to the sale, service, and rental of construction equipment in Michigan, Indiana,
Illinois, Ohio, New York, Florida and throughout the New England States.

Alta Equipment Group Inc., Alta Equipment Holdings, Inc. and Alta Enterprises,
LLC (individually or as sometimes collectively referred to as "Corporate") are
the holding companies for the legal operating entities noted above that make up
each segment. In addition to being holding companies, the Corporate entities
also hold compensation (including share-based compensation) of our directors,
corporate officers and certain members of our shared-services leadership team,
consulting and legal fees related to acquisitions and capital raising
activities, corporate governance and compliance related matters, certain
corporate development related expenses, interest expense associated with
original issue discounts and deferred financing cost related to previous capital
raises, and the Company's income tax provision.

Financial Statement Overview

Our revenues are primarily derived from sale or rental of equipment and product support (e.g. parts and service) related activities, and consist of:



New Equipment Sales. We sell new heavy construction and material handling
equipment and are a leading regional distributor for over 30 nationally
recognized equipment manufacturers, including Hyster, Yale, Volvo, and JCB. Our
new equipment sales operation is a primary source of new customers for the
rental, parts and services business. The majority of our new equipment sales is
predicated on exclusive distribution agreements we have with best-in-class OEMs.
The sale of new equipment to customers, while profitable, acts as a means of
generating equipment field population and activity for our higher-margin
aftermarket revenue streams, specifically service and parts. We also sell
tangential products related to our material handling equipment offerings and,
with the acquisition of PeakLogix and ScottTech, we provide warehouse design,
automated equipment installation, system integration and warehouse controls
software.

Used Equipment Sales. We sell used equipment which is typically equipment that
has been taken in on trade from a customer that is purchasing new equipment,
equipment coming off a third-party lease arrangement where we purchase the
equipment from the finance company, or used equipment that is sourced for our
customers in the open market by our used equipment specialists. Used equipment
sales made in our territories, like new equipment sales, generate parts and
services business for the Company, as well.

Parts Sales. We sell replacement parts to customers and supply parts to our own
rental fleet. Our in-house parts inventory is extensive such that we are able to
provide timely service support to our customers. The majority of our parts
inventory is made up of OEM replacement parts for those OEM's with which we have
exclusive dealership agreements to sell new equipment.

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Service Support. We provide maintenance and repair services for customer-owned
equipment and we maintain our own rental fleet. In addition to repair and
maintenance on an as needed or scheduled basis, we provide ongoing preventative
maintenance services and warranty repairs for our customers. We have committed
substantial resources to training our technical service employees and have a
full-scale service infrastructure that we believe differentiates us from our
competitors. Approximately half of our employees are skilled service
technicians. Training, paid time off, and other non-billable costs of
maintaining our expert technicians flow through this department in addition to
the direct customer-billable labor.

Equipment Rentals. We rent heavy construction, aerial, material handling, and
compact equipment to our customers on a daily, weekly and monthly basis. Our
rental fleet, which is well-maintained has an original acquisition cost (which
we define as the cost originally paid to manufacturers plus any capitalized
costs) of $464.2 million as of June 30, 2022. The original acquisition cost of
our rental fleet excludes the $9.9 million of assets associated with our
guaranteed purchase obligations, which are assets that are not in our day-to-day
operational control. In addition to being a core business, our rental business
also creates cross-selling opportunities for us in our sales and product support
activities.

Rental Equipment Sales. We also sell rental equipment from our rental fleet.
Customers often have options to purchase equipment after or before rental
agreements have matured. Rental equipment sales, like new and used equipment
sales, generate customer-based equipment field population within our territories
and ultimately yield high-margin parts and services revenue for us.

Principal Costs and Expenses



Our cost of revenues are primarily related to the cost associated with the sale
or rental of equipment and product support activities, which includes direct
labor costs for our skilled technicians. Our operating expenses consist
principally of general and administrative ("G&A") expenses, which primarily
includes personnel costs associated with our sales and administrative staff and
expenses associated with the deployment of our service vehicle fleet and
occupancy expenses. In addition, we have interest expense related to our
floorplan payables, finance leases, line of credit and secured second lien
notes. These principal costs and expenses are described further below:

New Equipment Sales. Cost of new equipment sold primarily consists of the equipment cost of the new equipment that is sold, net of any amount of credit given to the customer from trade-ins of used equipment.



Used Equipment Sales. Cost of used equipment sold consists of the net book
value, or cost, of used equipment we purchase from third parties or the trade-in
value of used equipment that we obtain from customers in new equipment sales
transactions.

Parts Sales. Cost of parts sales represents consists of the net book value, or
cost, of parts used in the maintenance and repair of customer-owned equipment we
service or parts sold directly to customers for their owned equipment (e.g.
over-the-counter parts).

Services Revenue. Cost of services revenues represents, primarily, the labor costs attributable to services provided for the maintenance and repair of customer-owned equipment.



Rental Revenue. Rental expense represents the costs associated with rental
equipment, including, among other things, the cost of repairing and maintaining
our rental equipment and other miscellaneous costs of owning rental equipment.
Other rental expenses consist primarily of equipment support activities that we
provide our customers in connection with renting equipment, such as freight
services, damage waiver policies, environmental fees and other recovery fees.

Rental Depreciation. Depreciation of rental equipment represents the
depreciation costs attributable to rental equipment. Estimated useful lives vary
based upon type of equipment. See Note 2 to the audited consolidated financial
statements contained in the Company's 2021 Annual Report on Form 10-K, for
information on our rental equipment depreciation methods.

Rental Equipment Sales. Cost of previously rented equipment sold consists of the
net book value (i.e. net of accumulated depreciation) of rental equipment sold
from our rental fleet.

General and Administrative Expenses. These costs are comprised of three main
components: personnel costs, operational costs, and occupancy costs. Personnel
costs are comprised of hourly and salaried wages for administrative employees,
including incentive compensation, and employee benefits, including medical
benefits. Operational costs include marketing activities, costs associated with
deploying and leasing our service vehicle fleet, insurance, information
technology, office and shop supplies, general corporate costs, depreciation on
non-sales and rental related assets, and intangible amortization. Occupancy
costs are comprised of all expenses related to our facility infrastructure,
including rent, utilities, property taxes, and building insurance.

Other Income (Expense). This section of the income statement is mostly comprised
of interest expense and other miscellaneous items that result in income or
expense. Interest expense is mostly driven by our OEM floorplan financing
arrangements, a working capital line of credit, our second lien secured notes,
and our finance lease arrangements. Also included in this section of the
financials are non-recurring costs, in particular expenses associated with the
extinguishment of debt in 2021.

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Results of Operations (amounts in millions unless otherwise noted)

Three and six months ended June 30, 2022 compared to three and six months ended June 30, 2021

Consolidated Results


                      Three Months Ended                                        Six Months Ended
                           June 30,               Increase (Decrease)               June 30,               Increase (Decrease)
                       2022          2021           2022 versus 2021            2022         2021           2022 versus 2021
Revenues:
New and used
equipment sales     $    217.3      $ 132.0     $     85.3          64.6 %    $   368.9     $ 255.8     $    113.1           44.2 %
Parts sales               58.3         44.1           14.2          32.2 %        111.7        85.5           26.2           30.6 %
Service revenue           51.7         42.4            9.3          21.9 %         99.9        81.1           18.8           23.2 %
Rental revenue            43.6         38.2            5.4          14.1 %         81.3        71.3           10.0           14.0 %
Rental equipment
sales                     35.6         36.0           (0.4 )        (1.1 )%        76.4        67.8            8.6           12.7 %
Total revenues      $    406.5      $ 292.7     $    113.8          38.9 %    $   738.2     $ 561.5     $    176.7           31.5 %

Cost of revenues:
New and used
equipment sales     $    182.2      $ 112.5     $     69.7          62.0 %    $   306.1     $ 219.0     $     87.1           39.8 %
Parts sales               40.0         30.6            9.4          30.7 %         76.7        59.3           17.4           29.3 %
Service revenue           21.9         16.4            5.5          33.5 %         42.0        30.9           11.1           35.9 %
Rental revenue             5.4          5.2            0.2           3.8 %         10.8        10.7            0.1            0.9 %
Rental depreciation       23.3         21.3            2.0           9.4 %         43.6        40.7            2.9            7.1 %
Rental equipment
sales                     27.9         29.8           (1.9 )        (6.4 )%        61.8        56.7            5.1            9.0 %

Cost of revenues $ 300.7 $ 215.8 $ 84.9 39.3 %

$   541.0     $ 417.3     $    123.7           29.6 %

Gross profit        $    105.8      $  76.9     $     28.9          37.6 %    $   197.2     $ 144.2     $     53.0           36.8 %

General and
administrative
expenses            $     88.8      $  71.1     $     17.7          24.9 %    $   171.7     $ 135.9     $     35.8           26.3 %
Depreciation and
amortization
expense                    4.0          2.6            1.4          53.8 %          7.9         4.6            3.3           71.7 %
Total general and
administrative
expenses            $     92.8      $  73.7     $     19.1          25.9 %    $   179.6     $ 140.5     $     39.1           27.8 %

Income from
operations          $     13.0      $   3.2     $      9.8         306.3 %    $    17.6     $   3.7     $     13.9          375.7 %


Other (expense)
income:
Interest expense,
floor plan payable
- new equipment     $     (0.5 )    $  (0.5 )   $        -             -   

$ (0.8 ) $ (1.0 ) $ 0.2 (20.0 )% Interest expense - other

                     (6.3 )       (5.5 )         (0.8 )        14.5 %        (12.1 )     (10.8 )         (1.3 )         12.0 %
Other income               0.4            -            0.4         100.0 %          0.7         0.1            0.6          600.0 %
Loss on
extinguishment of
debt                         -        (11.9 )         11.9        (100.0 )%

- (11.9 ) 11.9 (100.0 )% Total other expense $ (6.4 ) $ (17.9 ) $ 11.5 (64.2 )%

$   (12.2 )   $ (23.6 )   $     11.4          (48.3 )%

Income (loss)
before taxes        $      6.6      $ (14.7 )   $     21.3        (144.9 )%   $     5.4     $ (19.9 )   $     25.3         (127.1 )%

Income tax
provision                  0.5            -            0.5         100.0 %          0.5         0.5              -              -

Net income (loss) $ 6.1 $ (14.7 ) $ 20.8 (141.5 )%

$ 4.9 $ (20.4 ) $ 25.3 (124.0 )%



Preferred stock
dividends                 (0.7 )       (1.1 )          0.4         (36.4 )%        (1.5 )      (1.1 )         (0.4 )         36.4 %
Net income (loss)
available to common
shareholders        $      5.4      $ (15.8 )   $     21.2        (134.2 )%   $     3.4     $ (21.5 )   $     24.9         (115.8 )%




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