Alteryx, Inc. announced leadership changes that bolster its go-to-market (GTM) efforts and further cement SaaS expertise across the C-suite. Effective February 1, 2022, Paula Hansen has been promoted to President and Chief Revenue Officer and will lead the sales, marketing and customer success and services organizations at Alteryx. Alteryx has also named cloud marketing industry veteran, Keith Pearce, as Chief Marketing Officer.

Hansen will continue to report directly to CEO Mark Anderson and will lead an expanded, unified team that includes sales, marketing and customer success and services. Pearce, who served in executive roles at Genesys, Salesforce, and Allianz, joins as CMO effective February 14, 2022. Pearce is a creative marketing leader with a track record of driving awareness and demand for enterprise software products for more than two decades.

He has a proven ability to build high-performing teams aligned across campaign management, communications, creative and product marketing functions. Alteryx also announced on February 1, 2022 that Scott Davidson will be stepping down from his role as Chief Operating Officer effective March 16, 2022.