Alteryx, Inc. announced the launch of its first ever Alteryx SparkED Datathon series with a flagship event in partnership with McLaren Racing. This comes on the heels of the two-day SparkED Datathon hosted at The University of Texas at Dallas (UT Dallas) with Alteryx customers Disney, RSM US LLP, and more. This global upskilling initiative is designed to help learners gain data and analytics experience and understand how data-driven organizations are using decision intelligence to drive meaningful business outcomes.

Alteryx SparkED, the company's no-cost analytics education program, now works with 977 institutions globally, an 87% year over year increase in 2022, and more than 140,000 learners in over 50 countries. The program helps individuals and career changers create growth opportunities and improve their career outcomes amidst current economic turbulence. McLaren Racing Accelerates Analytics Education: On Tuesday, March 14, McLaren Racing and Alteryx will host a unique Datathon at the McLaren Technology Centre, inviting students from universities across the UK to compete in a once-in-a-lifetime opportunity to analyze real-world data from the McLaren F1 Team.

Students will qualify through a series of individual "escape room" challenges, with finalists participating in the data analytics Grand Prix event and getting a behind-the-scenes tour and look at the historical collection of McLaren Racing cars. The University of Texas at Dallas Improves Students' Career Outcomes with Alteryx SparkED. The McLaren Datathon follows the success of the UT Dallas event, where 100 students competed and solved use cases from Disney, RSM, and more.

Students then met with prospective employers and showcased how they can deliver value with analytics on day one of employment. UT Dallas has the largest analytics program in the United States and serves as a model for higher education institutions by ensuring students have relevant business skills by graduation. More than 1,000 students have participated in SparkED, achieving more than 500 Alteryx micro-credentials and certifications.