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AMAZON.COM : Amazon Trade-In Program Expands With Thousands of Electronics

05/18/2011 | 04:05pm EDT

Amazon.com, Inc. (NASDAQ:AMZN) today announced the Electronics Trade-In Store, offering customers a new way to conveniently trade in used electronics for Amazon.com Gift Cards. The Electronics Trade-In Store enhances Amazon's existing Trade-In program, giving customers great value on everything from video games and DVDs to textbooks and now electronics, without visiting multiple stores. Starting today, customers can trade in electronics, including tablets, cell phones, MP3 players, cameras, GPS devices and more. With Amazon Trade-In, only one box is needed to ship multiple items and shipping is free. Simply visit http://www.amazon.com/tradein and start searching for items to trade in.

"Technology is constantly evolving and newer, better versions of consumer electronics are introduced all the time," says Paul Ryder, vice president of Electronics for Amazon.com. "We want to give customers the opportunity to get great value from their used electronics. Hundreds of thousands of customers have already received millions of dollars in gift cards from the other products in our program. The Electronics category is a natural extension and we are delighted to offer our customers more trade-in options."

Regardless of where electronics and other products may have been purchased, customers start by simply searching for items to trade in. If the product is listed as eligible for trade-in, then customers can click the Trade-In button to add items to their trade-in shipment. Amazon's Trade-In program offers a variety of condition types including "Like New," "Good" and "Acceptable," giving customers an easy way to view multiple trade-in values. Once customers have added all the items they would like to trade in to their trade-in shipment, they can print a pre-paid shipping label and ship everything for free. After the product is received and inspected, an Amazon.com Gift Card will be deposited into the customer's Amazon.com account, generally in less than 48 hours. There are no claim codes or waiting for a check in the mail. Amazon.com Gift Cards can be used on purchases towards millions of items on Amazon.com.

Amazon's Trade-In program (http://www.amazon.com/tradein) offers great value on used products, and starting today, customers can now trade in used electronics.

Amazon.com Gift Cards are issued by ACI Gift Cards, Inc., a Washington company.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr


© Business Wire 2011
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