(NASDAQ:AMZN)--Amazon began selling hardcover and paperback books in July
1995. Twelve years later in November 2007, Amazon introduced the
revolutionary Kindle and began selling Kindle books. By July 2010,
Kindle book sales had surpassed hardcover book sales, and six months
later, Kindle books overtook paperback books to become the most popular
format on Amazon.com. Today, less than four years after introducing
Kindle books, Amazon.com customers are now purchasing more Kindle books
than all print books - hardcover and paperback - combined.
"Customers are now choosing Kindle books more often than print books. We
had high hopes that this would happen eventually, but we never imagined
it would happen this quickly - we've been selling print books for 15
years and Kindle books for less than four years," said Jeff Bezos,
Founder and CEO, Amazon.com. "In addition, we're excited by the response
to Kindle with Special Offers for only $114, which has quickly become
the bestselling member of the Kindle family. We continue to receive
positive comments from customers on the low $114 price and the
money-saving special offers. We're grateful to our customers for
continuing to make Kindle the bestselling e-reader in the world and the
Kindle Store the most popular e-bookstore in the world."
Recent milestones for Kindle include:
Since April 1, for every 100 print books Amazon.com has sold, it has
sold 105 Kindle books. This includes sales of hardcover and paperback
books by Amazon where there is no Kindle edition. Free Kindle books
are excluded and if included would make the number even higher.
So far in 2011, the tremendous growth of Kindle book sales, combined
with the continued growth in Amazon's print book sales, have resulted
in the fastest year-over-year growth rate for Amazon's U.S. books
business, in both units and dollars, in over 10 years. This includes
books in all formats, print and digital. Free books are excluded in
the calculation of growth rates.
In the five weeks since its introduction, Kindle with Special Offers
for only $114 is already the bestselling member of the Kindle family
in the U.S.
Amazon sold more than 3x as many Kindle books so far in 2011 as it did
during the same period in 2010.
Less than one year after introducing the UK Kindle Store, Amazon.co.uk
is now selling more Kindle books than hardcover books, even as
hardcover sales continue to grow. Since April 1, Amazon.co.uk
customers are purchasing Kindle books over hardcover books at a rate
of more than 2 to 1.
Kindle offers the largest selection of the most popular books people
want to read. The U.S. Kindle Store now has more than 950,000 books,
including New Releases and 109 of 111 New York Times Best Sellers. Over
790,000 of these books are $9.99 or less, including 69 New York Times
Best Sellers. Millions of free, out-of-copyright, pre-1923 books are
also available to read on Kindle devices. More than 175,000 books have
been added to the Kindle Store in just the last 5 months.
All Kindle Books let you "Buy Once, Read Everywhere" - on all generation
Kindles, as well as on the largest number of devices and platforms,
including iPad, iPod touch, iPhone, Mac, PC, BlackBerry, Windows Phone,
Android-based devices, and soon HP TouchPads and BlackBerry PlayBooks.
Amazon's Whispersync technology syncs your place across devices, so you
can pick up where you left off. With Kindle Worry-Free Archive, books
you purchase from the Kindle Store are automatically backed up online in
your Kindle library on Amazon, where they can be re-downloaded
wirelessly for free, anytime.
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle, Kindle 3G, Kindle with Special Offers and
Kindle DX are the revolutionary portable readers that wirelessly
download books, magazines, newspapers, blogs and personal documents to a
crisp, high-resolution electronic ink display that looks and reads like
real paper. Kindle 3G and Kindle DX utilize the same 3G wireless
technology as advanced cell phones, so users never need to hunt for a
Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions
of items sold on Amazon.
Amazon and its affiliates operate websites, including www.amazon.com,
As used herein, "Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Media Hotline, 206-266-7180