Amazon.com, Inc. announced Product Opportunity Explorer, a new tool that helps sellers identify opportunities to launch new, high-potential products to serve unmet customer demand. Identifying and launching new products is key to retail success, but it can be costly and time consuming. Amazon?s new Product Opportunity Explorer tool helps take the guesswork out of identifying which products to launch by providing sellers with rich insights into what customers are searching for, clicking on, and buying, as well as not buying. The tool helps sellers identify niches of emerging product opportunities by providing detailed data on search volume and growth, sales history, and pricing trends, so they can identify and act on customer demand. Product Opportunity Explorer was developed with product research and development in mind, offering rich, accurate data to help sellers understand, gauge, and evaluate product opportunities on Amazon. Sellers can assess the likelihood of a new product gaining traction with customers and forecast sales potential. Amazon offers a range of tools and services to help sellers launch new products. When sellers identify new products they want to launch on Amazon, they can use the FBA New Selection program that offers benefits on storage and advertising costs to help them accelerate their early sales. Sellers enrolled in Brand Registry can use Amazon Vine to help them build a foundation of insightful customer reviews on their new selection for as little as $200 per enrolled product. On average, brands have found Amazon Vine helped grow their initial product sales by more than 15%. Amazon is initially testing Product Opportunity Explorer in a beta program, with plans to make the tool available to all sellers in 2022. The tool is available at no charge in Seller Central, Amazon?s online business management resource for sellers.