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MarketScreener Homepage  >  Equities  >  Nasdaq  >  Amazon.com, Inc.    AMZN


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Amazon's new offerings make India centre of fintech push

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09/02/2020 | 01:58am EDT
FILE PHOTO: The logo of Amazon is pictured inside the company's office in Bengaluru

Amazon.com Inc has added insurance and even gold to its menu of financial services in India, to expand its customer base and attract more subscribers to its Prime loyalty programme in a battleground growth market.

The push ramps up competition as financial technology (fin-tech) rivals and their deep-pocketed foreign backers struggle for profitability in a predominantly cash-based economy where about 190 million adults do not have bank accounts.

To boost online payments, Amazon launched its Amazon Pay digital wallet in 2016. It has since introduced a credit card, signed up to a state-backed payments network, and processes payments for movie and flight tickets as well as telephone and utility bills.

It began offering auto insurance in July and gold investment products in August - both a first for Amazon.

Its U.S. fin-tech efforts have been modest by comparison, stymied in part by merchant reluctance to use services offered by their biggest retail rival.

In India, however, where it has over 100 million registered users, Amazon is better placed to use financial services to win subscribers to its annual $13 Prime plan which offers faster shipping and music and video streaming, tech executives said.

To that end, the company aspires to make Amazon Pay the country's payment method of choice, said Mahendra Nerurkar, head of Amazon Pay in India, which has signed up 4 million merchants.

"Apparently Chinese fashion designers are leaving the back pockets off jeans because no one uses them anymore (for wallets)," Nerurkar told Reuters. "We would love to make that happen in India."

India's digital payment market is set to more than double in value to $135 billion by 2023 from 2019, showed a study by professional services firm PwC and Indian lobby group ASSOCHAM.


A ban on high-value currency notes in late 2016 amplified a digital payment drive in India, with Amazon joined in the sphere by Alphabet Inc's Google, Walmart Inc's PhonePe, and Paytm, backed by SoftBank Group Corp.

Later prospective entrants have faced tougher regulatory scrutiny. Facebook Inc WhatsApp, which boasts over 400 million users in India, has been awaiting approval to offer payment services for over two years as regulators wrestle with new data-localisation rules.

Yet for incumbents, profit has been elusive. Paytm, also backed by Alibaba Group Holding Ltd, has booked losses running into the hundreds of millions of dollars. PhonePe has said it hopes to turn profitable by 2022.

Indeed, profit margins in the digital payments business are generally thin, so to make money, Amazon may have to rely on services such as lending and insurance, industry watchers said.

"It is likely that the next step for Amazon would be to distribute exchange-traded funds and mutual funds," said Niren Shah, India head of Silicon Valley firm Norwest Venture Partners.

Others said Amazon's sheer muscle does not necessarily mean it can succeed in a market as huge and complex as India.

"It's not going to be easy to win over the Indian fin-tech market," said a person who declined to be identified due to a business relationship with Amazon. "It's competitive and varied, so it's going to be a slow process."

By Sankalp Phartiyal and Nupur Anand

Stocks mentioned in the article
ChangeLast1st jan.
ALIBABA GROUP HOLDING LIMITED 1.50% 312.56 Delayed Quote.47.36%
ALPHABET INC. 3.05% 1556.88 Delayed Quote.16.24%
AMAZON.COM, INC. 1.52% 3211.01 Delayed Quote.73.77%
FACEBOOK INC 4.92% 280.83 Delayed Quote.36.82%
SOFTBANK GROUP CORP. -1.37% 6907 End-of-day quote.45.23%
WALMART INC. -0.09% 139.92 Delayed Quote.17.74%
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Financials (USD)
Sales 2020 376 B - -
Net income 2020 17 242 M - -
Net cash 2020 47 941 M - -
P/E ratio 2020 95,1x
Yield 2020 -
Capitalization 1 608 B 1 608 B -
EV / Sales 2020 4,14x
EV / Sales 2021 3,46x
Nbr of Employees 798 000
Free-Float 81,3%
Duration : Period :
Amazon.com, Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends AMAZON.COM, INC.
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus BUY
Number of Analysts 53
Average target price 3 755,91 $
Last Close Price 3 211,01 $
Spread / Highest target 40,1%
Spread / Average Target 17,0%
Spread / Lowest Target 4,64%
EPS Revisions
Jeffrey P. Bezos Chairman, President & Chief Executive Officer
Dave Clark Senior Vice President-Worldwide Operations
Brian T. Olsavsky Chief Financial Officer & Senior Vice President
Patricia Q. Stonesifer Independent Director
Thomas O. Ryder Independent Director
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