Press Release

ACC and Ambuja's in-house waste management arm Geocycle India to undertake the

cleaning of Jojari River in Rajasthan

  • Collaborating with Rekart Innovations for this project
  • Around 7,500 cubic meters of Jojari river area to be restored by removing 150 tons of waste
  • The first batch plastic waste collected dispatched to Geocycle's processing facilities

Jaipur, 21st June, 2021: Geocycle, the in-house waste management arm of ACC and Ambuja Cements is collaborating with Rekart Innovations to remove plastic waste from Jojari riverbed in Pipar city in Jodhpur district, Rajasthan. The first consignment of plastic waste weighting more than 10 tonnes was recovered on World Environment Day (June 5) and sent to Geocycle's processing facilities in Ambuja and ACC cement plants.

Ambuja Cements Ltd and ACC Ltd are the two main operating companies of LafargeHolcim in India Geocycle is an in-house waste management arm that provides services for industrial, agricultural, municipal and plastic waste.

The river cleaning project expects to remove more than 150 tons of plastic waste and restore 7,500 cubic meters of river area. Jojari River, a key tributary of Luni River in Rajasthan and locally known as 'Desert Ganga' has become a local dumping ground in recent years. A recent scientific study had revealed that the river had become severely depleted and dangerous to local agriculture and the natural ecosystem causing significant health problems for local the local population.

"We are committed to building a sustainable future by adopting clean and green technologies. Our waste management division Geocycle India has been part of many initiatives and has helped both Ambuja and ACC cement to make use of waste from the different industrial sectors by getting closer to achieve the "Net Zero waste" goal. Geocycle's vast co-processing infrastructure guarantees safe and environmentally friendly final treatment of the collected waste: co-processing in cement kiln recovers energy and recycles material value in waste, leaving no residue," said Neeraj Akhoury, CEO India, LafargeHolcim and MD &

CEO of Ambuja Cements Limited.

Geocycle is collaborating with Rekart Innovations, an Extended Producer Responsibility or EPR organization to setup a mechanical sorting machine for the segregation of the waste collected. This plant will treat mixed and untreated waste on the dumpsite and segregate low-value plastic and other composite and combustible waste. The recovered waste will be sent to Geocycle's facilities at the

Press Release

Ambuja and ACC cement plants, where it will be pre-processed into a uniform mixture and then treated through co-processing, ensuring full recycling and recovery.

Geocycle had also recently secured the mandate to remove plastic waste from Yamuna River using its innovative 'bubble curtain' technology. The Geocycle bubble barrier was installed on the Mantola Canal in the city of Agra in Uttar Pradesh, which carries 40% of Agra's rainwater and wastewater.

About Ambuja Cement:

Ambuja Cements Ltd., a part of the global conglomerate LafargeHolcim, is among the leading cement companies in India. Ambuja Cement has provided hassle-free,home-building solutions with its uniquely sustainable development projects and environment-friendly practices since it started operations. Currently, Ambuja Cement has a cement capacity of 29.65 million tonnes with five integrated cement manufacturing plants and eight cement grinding units across the country. The company has many firsts to its credit - a captive port with four terminals that has facilitated timely, cost-effective, cleaner shipments of bulk cement to its customers. To further add value to customers, the company has launched innovative products like Ambuja Plus Roof Special, Ambuja Plus Cool Walls, Ambuja Compocem, and Ambuja Kawach. The new products not only fulfill important customer needs but also help in significantly reducing carbon footprints.

For more details, visithttp://www.ambujacement.com

For queries, write tocorporate.communications@ambujacement.com

About ACC:

ACC Limited, a member of the LafargeHolcim Group, is one of India's leading producers of cement and ready mixed concrete. It has ~6500 employees, 17 cement manufacturing sites, 89 concrete plants and a nationwide network of over 50,000 retail outlets to serve its customers. With a world-class R&D centre in Mumbai, the quality of ACC's products and services, as well as its commitment to technological development, make it a preferred brand in building materials. Established in 1936, ACC is counted among the country's 'Most Sustainable Companies' and it is recognized for its best practices in environment management and corporate citizenship.

For more details, visit www.acclimited.com

For queries write tocorporate.communications@acclimited.com

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Ambuja Cements Ltd. published this content on 21 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 21 June 2021 07:02:06 UTC.