Amdocs announced that it has been selected by Virgin Media to provide the UK-based telecoms operator's customers seamless integration on streaming services. Under the project, consumers will be given the ability to add entertainment subscriptions to their monthly bill or enjoy them as part of a bigger bundle with their existing broadband, mobile and entertainment packages.Amdocs is deploying its Amdocs MarketONE platform on the public cloud to deliver the new digital and OTT (over the top) subscription service offerings. The future-proof, turnkey solution allows new OTT partners to be easily added by Virgin Media so its customers have the flexibility to add multiple subscription services.