It wasn't just all media praise, either. After launching #AerieReal, sales grew 20 percent in fiscal year 2015 . Customers were moved by the campaign, and wanted to shop a brand where they felt the marketing and the clothes represented them.

Aerie became a celebration of authenticity and being your REAL self, away from the traditional, sleek, sexy and risqué models that the intimate industry often highlighted.

'We definitely had a creative moment where the team got together, and we just said, 'Really, what's happening today with millennials and the next generation?'' Jen told Business Insider. 'And we really felt like girls today are just more independent and stronger than ever. We just knew that it would really resonate with this generation.'

REAL Growth

Aerie's growth has been nothing short of spectacular since the launch of #AerieREAL.

Over the past seven years, Aerie has nurtured #AerieREAL into a worldwide movement that has touched the lives of millions of women and girls. From #AerieREAL Role Models, the #AerieREAL Changemakers, to the #AerieREAL Life Blog-being REAL is part of Aerie's DNA.

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American Eagle Outfitters Inc. published this content on 22 March 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 March 2021 21:04:01 UTC.