INITIATION OF SHARE BUY-BACK PROGRAM

Milan, July 29th, 2021 - Amplifon S.p.A. (MTA; Bloomberg ticker: AMP:IM, "Amplifon"), global leader in hearing solutions and services, announces the beginning of a share buyback program, previously authorized by the Shareholders' Meeting of April 23rd, 2021.

The program is aimed at increasing treasury shares portfolio to service stock-based incentive plans, existing and future, reserved for executives and/or employees and/or staff members of the Company or its subsidiaries, and for potential free allocation of shares to shareholders, as well as to use as a form of payment for extraordinary transactions, including company acquisitions and the exchange of equity interests.

In accordance with the Shareholders' Meeting resolution, the program provides for the purchase, on one or more occasions on a revolving basis, of a total number of shares which, together with the treasury shares already held, would amount to up to 10% of Amplifon S.p.A.'s share capital, always in compliance with regulation.

The shares may be purchased at a price not higher or lower by 10% than the stock price registered at the close of the trading session prior to each single purchase transaction.

The Shareholders' authorization to acquire treasury shares expires on October 22nd, 2022.

The buyback of treasury shares may be carried out in line with any of the methods described and admitted by the current legislation, including (EU) Regulation n. 596/2014 and related implementing provisions, as well as the admitted market practice recognized by Consob, with the only exception of public tender offers for purchase or exchange, taking into account the specific exemption provided for by Paragraph 3 of the aforementioned Article No. 132 of Legislative Decree No. 58 of 24 February 1998.

As at July 28th, 2021, the Company owned a total of 1,271,940 treasury shares, corresponding to 0.562% of the Company's share capital and to 0.393% of the total of the share capital in voting rights.

About Amplifon

Amplifon, global leader in the hearing care retail market, empowers people to rediscover all the emotions of sound. Amplifon's over 17,000 people worldwide strive every day to understand the unique needs of every customer, delivering exclusive, innovative and highly personalized products and services, to ensure everyone the very best solution and an outstanding experience. The Group operates through a network of over 11,000 points of sale in 27 Countries and 5 continents. More information about the Group is available at: https://corporate.amplifon.com.

Investor Relations

Corporate Communication

Amplifon S.p.A.

Amplifon S.p.A.

Francesca Rambaudi

Luca Marini

Tel +39 02 5747 2261

Tel +39 02 5747 2005

francesca.rambaudi@amplifon.com

luca.marini@amplifon.com

Media Relations

Brunswick

Lidia Fornasiero/ Barbara Scalchi

Tel +39 02 9288 6200

amplifon@brunswickgroup.com

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Amplifon S.p.A. published this content on 29 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 29 July 2021 14:38:07 UTC.