AMPLITUDE, INC.

(AMPL)
  Report
Delayed Nasdaq  -  04:00 2022-06-24 pm EDT
15.93 USD   -2.33%
06/23Amplitude Named a Strong Performer in Analyst Report for Customer Analytics Technologies
BU
06/16AMPLITUDE : 32 Product Management Interview Questions & How to Answ...
PU
06/15AMPLITUDE : 22 A/B Testing Interview Questions & How to Answer Them
PU
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector news

Amplitude : How Jumbo Interactive Enabled Personalized Marketing Campaig...

04/25/2022 | 01:10pm EDT

Email personalization is the process of tailoring an email campaign to a single user based on their behavioral data. Companies that use strategic personalization in their campaigns produce more revenue and are equipped to provide better service in their business. The potential of email campaigning is also enormous, with over 4.6 billion email addresses globally giving organizations a plethora of ways to engage new consumers.

Amplitude Recommend, a robust personalization tool that gives all digital businesses the power to create tailored experiences at scale-including personalization campaigns-allows you to accelerate your roadmap by years, increase conversion lift and save millions in cost.

Jumbo Interactive takes personalization to the next level

Jumbo Interactive has an online platform, ozlotteries.com, that resells Australian Lottery products like Oz Lotto, Powerball, and Lucky Lotteries' Super and Mega Jackpots. The platform allows people to buy shares in lottery pools and resell tickets for popular charity lotteries.

Melissa Cowan, the Principal Growth Marketer at Jumbo, and her team used to send out roughly 5-6 emails each week to users to upsell, maintain retention, and enhance conversion rates. The team would send emails to the entire customer cohort with little to no targeting or personalization. Running email campaigns that were not personalized resulted in conversion rates as low as 2.85 percent.

Melissa realized that marketing efforts would be more effective if they were based on recommended content targeted to the user. Jumbo began by using Amplitude Analytics as a growth tool to learn insights into how their customers were using their site. When they heard about Amplitude Recommend, they knew it was just what they needed to take their personalization efforts to the next level.

"Amplitude Analytics allowed us to learn when and who to send messages to. Amplitude Recommend was the next step. It helped us to learn not only when and who to message, but also with what product." -Melissa Cowan, Principal Growth Marketer

How Jumbo increased conversion by 120%

Jumbo was using Braze, a customer engagement platform, to send marketing campaigns. To avoid bombarding users with multiple emails, they relied on Amplitude Recommend. The team previously ran campaigns that were built on assumptions, but using the Recommendation feature, they were able to tailor a 1:1 experience with marketing initiatives based on insights from Amplitude Analytics.

"We achieved a 2.85% conversion rate for the control and a 6.25% conversion rate for the recommendations, so a lift of 120% for recommended content." -Melissa Cowan, Principal Growth Marketer

In a matter of weeks, Melissa and her team were able to set up their first recommendation campaign. One of the first campaigns the team set up was an email campaign that sent users to the online shopping cart rather than to the charity lottery play page. Melissa believed that encouraging users to purchase a pre-selected ticket would increase conversion rates in sales. Amplitude made it simple for Jumbo to verify this theory and then adapt when new insights became available.

Putting recommended content cards in checkout was an excellent approach to promote charity draws to customers. As a result of this insight, the team decided to apply recommendations to email and app pushes. Every time a user purchased a ticket, Jumbo would send the user a personalized email or app push that recommended charity draws. This campaign's uplift was significant.

"The team learned that the email had a 20% improvement over control; the app push had a 32% improvement over control, and the content card had an 8.5% improvement over control." -Patrick Gordon, Head of Growth

Get started with Amplitude Recommend

The power of Amplitude Recommend is that it allows for a comprehensive feedback view. You can create 1:1 personalization without tapping into technical resources. By using a combination of product analytics and automated machine learning, you can determine the content that maximizes conversion without data science lifting a finger.

To learn more about tailored digital experiences, download the Mastering Retention Playbook or see a live demo to learn what Amplitude Recommend can do for your business.

Disclaimer

Amplitude Inc. published this content on 25 April 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 25 April 2022 17:09:08 UTC.


© Publicnow 2022
All news about AMPLITUDE, INC.
06/23Amplitude Named a Strong Performer in Analyst Report for Customer Analytics Technologie..
BU
06/16AMPLITUDE : 32 Product Management Interview Questions & How to Answ...
PU
06/15AMPLITUDE : 22 A/B Testing Interview Questions & How to Answer Them
PU
06/13AMPLITUDE, INC. : Submission of Matters to a Vote of Security Holders (form 8-K)
AQ
06/09Scotiabank Initiates Amplitude at Sector Outperform With $25 Price Target
MT
05/25Amplitude Announces Experiment Results to Help Every Company Make the Right Product Dec..
BU
05/25Amplitude Announces New Customer Data Platform, Industry's First Insights-Driven CDP
BU
05/25Amplitude Launches Campaign Reporting to Extend Insights Deeper into Marketing and Grow..
BU
05/25Amplitude Announces Expanded Partnership with Snowflake to Advance Product Experiences ..
BU
05/25Amplitude Announces New Customer Data Platform, Insights-Driven CDP
CI
More news
Analyst Recommendations on AMPLITUDE, INC.
More recommendations
Financials (USD)
Sales 2022 234 M - -
Net income 2022 -107 M - -
Net cash 2022 274 M - -
P/E ratio 2022 -15,5x
Yield 2022 -
Capitalization 1 777 M 1 777 M -
EV / Sales 2022 6,43x
EV / Sales 2023 4,91x
Nbr of Employees 612
Free-Float 50,4%
Chart AMPLITUDE, INC.
Duration : Period :
Amplitude, Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends AMPLITUDE, INC.
Short TermMid-TermLong Term
TrendsBearishBearishBearish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 9
Last Close Price 15,93 $
Average target price 25,38 $
Spread / Average Target 59,3%
EPS Revisions
Managers and Directors
Spenser Skates Chairman & Chief Executive Officer
Hoang Vuong Chief Financial Officer
Curtis Liu Chief Technology Officer & Director
Patrick W. Grady Independent Director
Erica Ruliffson Schultz Independent Director
Sector and Competitors
1st jan.Capi. (M$)
AMPLITUDE, INC.-69.91%1 777
MICROSOFT CORPORATION-20.40%2 002 137
ATLASSIAN CORPORATION PLC-46.15%52 196
DASSAULT SYSTÈMES SE-29.97%50 657
SYNOPSYS INC.-16.08%48 563
SEA LIMITED-64.03%45 042