Amplitude, Inc. announced that it has formed a preferred partnership with Twilio Segment. The announcement came during Twilio's SIGNAL 2025 conference where Amplitude said its teams would now recommend Twilio Segment as the optimal customer data platform (CDP), and Twilio would recommend Amplitude as the digital analytics platform of choice. Amplitude also showcased new ready-made dashboards that seamlessly connect its platform into Twilio Segment's CDP.
Available to joint customers are five dashboards across the entire Amplitude platform--including Analytics, Session Replay, Experimentation, and Guides & Surveys--made for popular e-commerce, media, fintech, SaaS, and user engagement use cases. The dashboards recognize Segment data automatically and highlight important trends--such as revenue growth, feature usage, or where users are dropping off. These insights flow back into Segment where they can trigger personalized emails, campaigns, or another form of engagement.
In this way, Segment data is transformed into clear, actionable insights in minutes. And marketing, product, engineering, and growth teams can move from data to insights to action without bottlenecks. For customers seeking comprehensive CDP capabilities, Amplitude's sales teams will now be recommending TwilioSegment as the optimal solution, while Twilio's teams will highlight the value of Amplitude's analytics capabilities.
With more than 335,000 active customer accounts using Twilio globally, the opportunity for Amplitude to expand its reach is substantial-- particularly in enterprise accounts looking to consolidate their data and analytics stack.
