Today's hosts
Krzysztof Bajołek, CEO and Jacek Dziaduś, CFO
Management
Founder and CEO of numerous fashion companies including Artman (listed on the WSE in 2004, today has over 500 offline stores across Poland) - sold in 2008 to the Polish clothing giant LPP.
Responsible for Company's growth strategy
Krzysztof Bajołek
Prezes Zarządu
Founder and co-owner
27 years of professional experience
Group CFO, joined Answear in 3Q 2020
Worked in furniture industry at Grupa Nowy Styl for the past 10 years, where he served as controlling and accounting director. Prior to that worked at KPMG Audit Polska
Jacek Dziaduś
CFO
Responsible for finances and controlling at the company
17 years of professional experience
ExperienceExperience
Summary 2021
Leading e-fashion platform in CEE region, operating on 10 markets and rapidly expanding the scale of operations
Revenue growth
67%
Revenues in 2021 amounted to PLN 683,5 million, and online sales of PLN 721,2 million
Growth in AOV
18,1%
PLN 280 in 2021 vs. PLN 237 in 2020. Positive impact on business profitability.
Gross margin
43%
Percentage margin on sales up from 41, 6% in 2020.
Value margin increased by 73% to PLN 294,1m in 2021 from PLN 170,3m in 2020
Increase in conversion rate
2,32%
in 2021 vs. 1,84% in 2020
Increase by 0,48 pp
Logistic costs optimisation
13,6%
15,3% in 2020 Ratio of logistics costs to on-line sales
Effectiveness of marketing activities
14,9%
12,0% in 2020 Marketing costs in relation to online sales
Explanation:
(1) Adjusted EBITDA represents earnings before interests and taxes excluding incentive plan costs (which are a non-cash expense) and plus depreciation and amortization
Business Model & Value chain
"Client-centricity" combined with high operational efficiency and cost minimization, resulting in high levels of customer satisfaction and potential for high business profitability.
Knowledge of TG customers' needs and tastes, and of local market trends
Well-defined target group
• Carefully selected brands and products, matching the portfolio, from the most reputable and profitable suppliers
• Own labels - higher margins, unique products, wide, constantly developed collection of clothes
• Local, most effective marketing activities tailored to TG and to specific markets
In-house IT team
Modern platform with high UX
Dedicated mobile apps in all markets.
Potential to scale the business without significant cost increases
Fastest delivery in the region
At the lowest logistics cost
High level of customer satisfaction
Limited carbon footprint - one package delivery
Attractive loyalty program to increase frequency of purchases
Local marketing teams in each market
Local CS - customer service in local languages
Efficient operating model
Customer Focus - speed of delivery - convenience - minimizing costs - reducing carbon footprint
Strategic location of the central warehouse
Local logistics hubs
Local couriers
Customer
All products stored and shipped from one location
Guaranteed delivery of every product ordered
Fastest delivery times in CEE
Products shipped and returned always in 1 package
No unnecessary intermediaries, by the shortest route
Control over every stage of the purchasing process
Satisfied, returning customers
High-cost effectiveness
No unprofitable orders
Simple, effective inventory management
Environmental protection - the lowest possible carbon footprint
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Disclaimer
Answear.com SA published this content on 30 March 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 30 March 2022 11:04:09 UTC.