The Huffington Post will end 2013 with significant increases in audience
reach, overall revenue, and international expansion, it was announced
today by Huffington Post President & Editor-in-Chief Arianna Huffington
and CEO Jimmy Maymann. The Huffington Post also saw record-breaking
growth in viewership to its live-streaming network, HuffPost Live, and
further expanded its mobile properties with several app launches in 2013.
"2013 has been the most exciting year of growth for The Huffington
Post," said Huffington. "We launched our first international edition
just over two years ago, and today we are in nine countries that
comprise half of the world's GDP, with Brazil, South Korea, and India
launching in early 2014, and 44 percent of our traffic coming from
outside the US. As we take our platform wider across the globe, we're
also going deeper in terms of the stories we tell. Our emphasis on the
Third Metric has fueled huge lifestyle growth--our Healthy Living
audience grew by nearly a third this year--helping our readers and
viewers redefine success and live healthier, less stressful, and more
The Huffington Post's overall audience increased 21% from 2012, and
hit a record-breaking 84 million UVs worldwide in October, with +44%
of visitors coming from outside of the United States. Traffic to The
Huffington Post has increased 37% since its acquisition by AOL Inc. in
March 2011. HuffPost France has experienced a 106% increase in UVs
year-over-year and HuffPost Canada has experienced a 75% increase in
HuffPost Live video views increased nearly every month in 2013 and saw
substantial year-over-year growth. The network garnered a
record-breaking 108 million video views in November--an increase of
510% year-over-year (source: 5min Analytics).
Mobile Web page views have increased by +60% year-to-date with 40
million UVs. Tablet page views are up 53% and app views up 49%. The
Huffington Post was cited as the top social publisher on Facebook
(source: Newswhip) in November and October 2013, beating out The
New York Times, CNN, & Buzzfeed.
Native advertising revenue is projected to be up 47% year-over-year,
and international revenue is projected to be up 180% year-over-year.
Powered by Third Metric content, The Huffington Post's Healthy Living
section has experienced 28% year-over-year growth in UVs, with a
significant increase in user engagement. Healthy Living users
increased their minutes per visit by 43% year-over-year, and their
pages per visit by 36% year-over-year.
The Huffington Post's Lifestyle Network has grown to 24MIL UVs, while
The Huffington Post News Network (including politics) has increased to
"The Huffington Post business has seen a year of tremendous growth and
expansion on many fronts," Maymann said. "Our investments in
international expansion have quickly paid off, we've grown our video
business with HuffPost Live--which is now available across desktop,
mobile, internet radio, and connected TVs. We have also innovated on
product offerings across all platforms and formats. Advertiser interest
and spend is also at an all-time high--few publishers offer the scale,
technology, and premium content at the velocity and breadth of The
In 2013, The Huffington Post launched editions in Japan, Maghreb, and
Germany, adding to its existing presence in other top international
markets including Canada, UK, Italy, Spain, and France. The Huffington
Post's nine editions, including the US, are in front of half the world's
GDP; in 2014 it will reach two thirds. Editions in Brazil and South
Korea will launch in Q1 of 2014, extending The Huffington Post's reach
to five continents.
In 2013, The Huffington Post signed original deals with brands including
for Thought"), Citi ("HuffPost Live Music"), Bank of America (launch
sponsor of Financial Education Section), and Paramount ("Anchorman 2"
takeover of numerous HuffPost platforms). The Huffington Post's Partner
Studio, an in-house branded content agency that collaborates with
HuffPost clients on creating native advertising, also launched this year.
About The Huffington Post
The Huffington Post is a Pulitzer Prize-winning source of breaking news,
features, and entertainment, as well as a highly engaged community for
opinion and conversation. The Huffington Post has 46 million monthly
U.S. unique visitors and 78 million monthly global unique visitors
(comScore, August 2013) posting over eight million comments each month.
The site has over 50,000 bloggers -- from politicians, students and
celebrities to academics, parents and policy experts -- who contribute
in real-time on the subjects they are most passionate about. The
Huffington Post has editions in the UK, Canada, France, Spain, Italy,
Japan, Maghreb and Germany. The Huffington Post is part of AOL Inc.
The Huffington Post
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