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    AAPL   US0378331005

APPLE INC.

(AAPL)
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Apple App Store profits look 'disproportionate,' U.S. judge tells CEO Cook

05/22/2021 | 03:40pm EDT
Epic Games and Apple continue antitrust trial in Oakland

(Reuters) - A federal judge on Friday grilled Apple Inc Chief Executive Tim Cook over whether the iPhone maker's App Store profits from developers such as "Fortnite" maker Epic Games are justified and whether Apple faces any real competitive pressure to change its ways.

Cook testified for more than two hours in Oakland, California, as the closing witness in Apple's defense against Epic's charges that the iPhone maker's App Store controls and commissions have created a monopoly that Apple illegally abuses.

App makers including music service Spotify Technology, European regulators and U.S. politicians who question whether the company that once urged the world to 'think different' has now become too big and too powerful.

At the end of testimony, Judge Yvonne Gonzalez Rogers questioned Cook, pressing him to concede that game developers generate most App Store revenue and help subsidize other apps on the store that pay no commission.

Gonzalez said the profits Apple reaps from game developers "appear to be disproportionate."

"I understand this notion that somehow Apple is bringing the customer to the dance," she said. "But after that first time, after that first interaction, the developers are keeping customers with the game. Apple is just profiting from that, it seems me."

Cook disagreed. "The free apps bring a lot to the table. Only the people who are really profiting in a major way are paying 30" percent commissions, he said.

Epic has tried to show that Apple's iPhone is a lucrative platform that locks in users, pointing to an internal Apple document that Epic alleges showed the App Store had 78% operating margins. Cook said the document did not reflect the full costs of running the App Store.

The testimony constitutes Cook's most extensive public remarks on the App Store, which anchors Apple's $53.8 billion services business.

Gonzalez Rogers also cited a survey that found 39% of software developers were unhappy with Apple's app distribution services.

"It doesn't seem to me that you feel pressure or competition to actually change the manner in which you act with developers," Gonzalez Rogers said.

Cook replied that "we turn the place upside down" to respond to developer complaints, but later conceded that he does not receive regular reports on how developers feel about working with Apple.

At the start of the three-week trial, Gonzalez Rogers also pressed Epic Chief Executive Tim Sweeney with tough questions https://www.reuters.com/technology/judge-presses-epic-ceo-during-second-day-apple-antitrust-trial-2021-05-04 on how forcing Apple to change would ripple through the software world. Sweeney said he had not thought the issue through.

The maker of "Fortnite," an online game which pits players against in each other in an animated "Battle Royale" fight to the last survivor, has waged a public relations and legal campaign against Apple.

Epic parodied Apple's iconic "1984" commercial and argued in court that it acts anticompetitively by only allowing approved apps on the world's 1 billion iPhones and forcing developers to use Apple's in-app payment system which charges sales commissions of up to 30%.

See FACTBOX:

Apple has sought to persuade Gonzalez Rogers that its rules for developers are aimed at keeping its customers' information private and safe from malware.

"We have a maniacal focus on the user and doing the right thing by the customer," Cook said. "Safety and security are the foundation that privacy is built on. Technology has the ability to vacuum up all kinds of data from people, and we like to provide people with tools to circumvent that."

(Reporting by Stephen Nellis in San Francisco; editing by Peter Henderson, Richard Pullin and Richard Chang)

By Stephen Nellis


ę Reuters 2021
Stocks mentioned in the article
ChangeLast1st jan.
APPLE INC. 0.06% 146.92 Delayed Quote.10.72%
RIPPLE (XRP/BTC) 0.00% 2.2E-5 Real-time Quote.175.00%
RIPPLE (XRP/EUR) 0.46% 0.80653 Real-time Quote.348.30%
RIPPLE - UNITED STATES DOLLAR 0.09% 0.94482 Real-time Quote.331.14%
SPOTIFY TECHNOLOGY S.A. -1.98% 230.2 Delayed Quote.-26.84%
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Financials (USD)
Sales 2021 366 B - -
Net income 2021 93 853 M - -
Net cash 2021 78 438 M - -
P/E ratio 2021 26,4x
Yield 2021 0,59%
Capitalization 2 429 B 2 429 B -
EV / Sales 2021 6,42x
EV / Sales 2022 6,21x
Nbr of Employees 147 000
Free-Float 99,0%
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Technical analysis trends APPLE INC.
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Mean consensus BUY
Number of Analysts 44
Last Close Price 146,92 $
Average target price 165,36 $
Spread / Average Target 12,5%
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Managers and Directors
Timothy Donald Cook Chief Executive Officer & Director
Luca Maestri Chief Financial Officer & Senior Vice President
Arthur D. Levinson Independent Chairman
Kevin M. Lynch Vice President-Technology
Jeffrey E. Williams Chief Operating Officer
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