Apple previewed Apple MixC Hefei, the first store in the dynamic city and the first in China?s Anhui province. This new store offers customers a new location to discover and buy Apple?s full lineup of products and services. Located near Swan Lake and in a prominent business and financial district, Apple MixC Hefei features a wide, curved glass storefront, seamlessly blending the inside and outside, and inviting customers into the store.

The new store features sustainably and locally sourced materials, reflecting Apple?s commitment to design excellence and the environment. The new store offers both Genius Bar® services and Apple Pickup, enabling customers to receive support and conveniently collect their online orders. Apple MixC Hefei is home to over 80 team members ready to offer customers personalized service and support.

Customers are welcome to discover and buy all of Apple?s latest products, including the iPhone 16® lineup, MacBook Pro® with M4, and Apple Watch® Series 10. Customers can also engage in free Today at Apple® sessions, where they can learn new skills in photography, videography, and more. Apple team members are ready to offer customers personalized shopping advice and support, including assistance with upgrading and trading in eligible devices, choosing monthly financing options, switching to iOS, and securely transferring data.

Customers can take advantage of a curated online shopping experience paired with seamless collection through Apple Pickup or the immediate delivery service. Configure-to-order options are available, allowing Mac® customers to select and customize devices to their specifications, including the new 24-inch iMac®, Mac mini®, and MacBook Pro, all powered by the advanced M4 family of chips. Apple MixC Hefei will officially open its doors to the public on January 18, at 10 a.m. local time.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple?s six software platforms ?

iOS, iPadOS, macOS, watchOS, visionOS, and tvOS ? provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+.