Apple's decision to put an end to its project to develop an autonomous electric vehicle is the right one, say analysts on Wednesday, even if some of them regret that the group is thus depriving itself of access to a considerable market.

The Apple Car - also known as 'Project Titan' - has mobilized around 2,000 engineers since 2014, with the aim of reaching production in the medium term.

According to Deutsche Bank analyst Jim Reid, Apple's decision speaks volumes about the current era.

The fact that they made this decision in order to devote program resources to AI shows just how changing trends are", he points out.

Wedbush Securities takes a similar view, believing that this is a wise choice for the Cupertino, California-based technology giant.

We can see that the group's focus is now on AI, with the aim of deploying a broad strategy that can be rolled out across its entire ecosystem", stresses Dan Ives, the analyst in charge of "disruptive" companies.

For their part, the teams at UBS deplore Apple's decision not to enter a particularly large market (between 15 and 20 million units sold each year).

From the research firm's point of view, entering the automotive market would have enabled the company to diversify its activities and re-accelerate its growth by marketing high-priced vehicles (over $50,000).000 dollars).

At Bank of America, analysts point out that the iPhone installed base is set for a boost over the next two years.

According to their research, 57% of current iPhone owners plan to purchase a next-generation device, a prospect that leads them to maintain their buy recommendation on the stock, taking into account the promise of generative AI, growth in services and improved profit margins.

On the New York Stock Exchange, Apple shares were down 0.6% on Wednesday, after having gained more than 1% yesterday.

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