The decision outlined Thursday affects iOS 14, which is expected to be released as a free software upgrade to roughly a billion iPhone users later this month.
The same safeguard was supposed be in the next operating systems for iPads and
The feature would require apps to explicitly ask users to permission to collect and share data about their online behavior through a unique code that identifies every iPhone. That requirement raised fears that most people would block the tracking, making it more difficult for free apps to sell the ads that generate most of their revenue.
Currently, apps are automatically given a tracking code unless users of iPhones and other
Although
“We want to give developers the time they need to make the necessary changes" to apps and advertising models, the company said in a statement.
“One can only see this delay as harming millions of users who do not at all understand the level of tracking that’s going on," Danuloff said.
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