Sept 27 (Reuters) - Apple Inc is dropping plans
to increase production of its new iPhones this year after an
anticipated surge in demand failed to materialize, Bloomberg
News reported on Tuesday, citing people familiar with the
The company told suppliers to curtail efforts to
increase assembly of its flagship iPhone 14 product family by as
many as 6 million units in the second half of this year,
Instead, the Cupertino, California-headquartered company
will aim to produce 90 million handsets for the period, nearly
the same number as a year ago and in line with Apple's original
forecast this summer, the report said.
Apple did not immediately respond to a Reuters request
Demand for the higher-priced iPhone 14 Pro models is
stronger than for the entry-level versions and at least one
Apple supplier is shifting production capacity from lower-priced
iPhones to premium models, Bloomberg reported.
Apple had this week said it would start manufacturing the
iPhone 14, launched earlier this month, in India, as the tech
giant moves some of its production away from China.
(Reporting by Jahnavi Nidumolu and Juby Babu in Bengaluru;
Editing by Rashmi Aich and Savio D'Souza)