Apple users will no longer have the option to apply for the credit card in retail stores or through the company's website starting Sept. 15, the same day it plans to announce two new Apple Watch models and a new iPad Air, Bloomberg said.

Apple also told staff existing cardholders can keeping using the card as a normal credit card, according to the report.

Apple and Barclays did not immediately respond to Reuters requests for comment.

(Reporting by Madhvi Pokhriyal in Bengaluru; Editing by Aditya Soni)