- According to GForces data, surprisingly, the most popular time to buy a car online is now during office hours between
- Car purchased in the
- Home delivery increased by over one third between
- Reach of online car purchases significantly over twice that of offline, with average delivery distance of 80 miles, compared to usual 35 miles
- Increasing impact of new payment methods such as Android and
- 'Omnichannel' bricks and clicks combination essential for seamless and positive customer car buying experience
Bearsted,
The findings, obtained through the company's NetDirector® Auto-e digital platform, also reveal many more revealing insights. With over 1,650
"The pandemic has brought into sharp focus the need for carmakers and retailers to operate an effective ecommerce strategy. Leading-edge digital technology, designed to complement offline channels is essential to delivering sales success." advocates Chief Commercial Officer at GForces Tim Smith.
"While the data provided by our NetDirector® Auto-e platform clearly shows the huge acceleration in online car buying, one can be certain that there is much more change to come and that it will come quickly. There has never been a more pressing need for the auto industry to invest in online buying platforms. However, that is not to say that the traditional car showroom is consigned to history. Far from it in fact. They have a critical role to play. Blending 'bricks and clicks' as part of an enjoyable, seamless omnichannel consumer experience is the key to the future. With two decades of expertise in this field, GForces is perfectly placed to help automotive sellers meet the exacting requirements of online buyers both today and tomorrow," he concluded.
Further patterns emerging through the GForces data include the significant increase in home delivery, up 35% between
Another key trend which emerged during 2020 was the growth of Android and
The ecommerce industry leader in the global automotive sector. GForces has offices in the
ENDS
*GForces data,
About GForces
GForces delivers class-leading automotive ecommerce solutions through its NetDirector® software platform, real-time programmatic marketing and intelligent digital infrastructures. It works with global vehicle manufacturers, the world's largest dealer groups, and independent retailers throughout the
In addition to designing front end and back office online systems, GForces also supports the full customer integration process. This includes the tech roll-out of new online functionality and ensures best practice for marketing, operational procedure, cultural change, insights and reporting, to ensure OEMs and retailers can take full advantage of the rapidly changing automotive retail landscape.
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(C) 2021 M2 COMMUNICATIONS, source