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MarketScreener Homepage  >  Equities  >  Nasdaq  >  Apple Inc.    AAPL

APPLE INC.

(AAPL)
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Apple : to start enforcing new app privacy notifications in coming weeks

04/08/2021 | 10:11am EDT
FILE PHOTO: The Apple Inc. logo is seen hanging at the entrance to the Apple store on 5th Avenue in New York

(Reuters) - Apple Inc said on Wednesday that in the coming weeks it will start enforcing a new privacy notification rule that digital advertising firms such as Facebook Inc have warned will hurt their sales.

Apple said the notices will become mandatory when its iOS 14.5 operating system becomes available in the coming weeks, though it did not give a precise date.

The one-time notices will require an app developer to ask a user's permission before the app tracks activities "across other companies' apps and websites." Digital advertising industry experts have said the warning could cause many users to decline permission.

Apple announced the move last June, but said in September that it would delay the change to give digital advertisers time to adjust. Some developers are already displaying the notice on a voluntary basis.

Apple has said that it is providing developers with alternative advertising tools ahead of the change. One tool provides a way for advertisers running app installation ads to see how many people installed an app after the ad campaign without divulging information on individual users. Another tool called private-click management gives advertisers a way to measure when a user clicks an ad inside an app and is taken to a web page, but without revealing data about the individual user.

Although the tools are intended to be used by software developers, Apple added information about them to one of its privacy guides for consumers on Wednesday.

Facebook had said in December that it planned to show the pop-up notification because it did not want Apple iPhone users to lose access to its apps.

(Reporting by Stephen Nellis in San Francisco; Editing by Leslie Adler)


© Reuters 2021
Stocks mentioned in the article
ChangeLast1st jan.
APPLE INC. -0.91% 131.624 Delayed Quote.0.23%
FACEBOOK INC -0.64% 310.6389 Delayed Quote.14.39%
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Financials (USD)
Sales 2021 333 B - -
Net income 2021 74 622 M - -
Net cash 2021 64 612 M - -
P/E ratio 2021 30,0x
Yield 2021 0,64%
Capitalization 2 233 B 2 233 B -
EV / Sales 2021 6,51x
EV / Sales 2022 6,19x
Nbr of Employees 147 000
Free-Float 99,9%
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Technical analysis trends APPLE INC.
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Income Statement Evolution
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Mean consensus OUTPERFORM
Number of Analysts 47
Average target price 150,10 $
Last Close Price 133,00 $
Spread / Highest target 31,6%
Spread / Average Target 12,9%
Spread / Lowest Target -37,6%
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Managers and Directors
NameTitle
Timothy Donald Cook Chief Executive Officer & Director
Luca Maestri Chief Financial Officer & Senior Vice President
Arthur D. Levinson Independent Chairman
Kevin M. Lynch Vice President-Technology
Jeffrey E. Williams Chief Operating Officer
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