Applied Nutrition plc announced the appointments of Peter Cowgill and Deepti Velury Bakhshi as independent Non-Executive Directors, effective June 2, 2025. Peter Cowgill is a distinguished business leader with a proven track record in the retail and consumer sectors. He is best known for his 18-year tenure as Executive Chairman of JD Sports Fashion plc, during which he oversaw significant growth and international expansion, transforming it from a small UK retailer to a member of the FTSE 100 with over 3,400 stores across 27 territories worldwide and revenues exceeding £10 billion.
In 2021, Peter led JD Sports Fashion plc's acquisition of a minority holding in Applied Nutrition and became a personal investor in the Group ahead of its IPO in 2024. He is a Fellow Chartered Accountant and will join the Audit & Risk Committee and the Nomination Committee of the Board upon appointment, at which time Marnie Millard will step down from the Audit & Risk Committee. Peter currently serves as Non-Executive Chair of The Fragrance Shop.
Deepti Velury Bakhshi is currently the Chief Technology and Transformation Officer at Epsilon, Publicis, leading transformation initiatives focused on data, AI, and scalable marketing technology. Prior to joining Epsilon, she served as Chair of Tag Worldwide, following her tenure as Global Chief Operating Officer, where she led the company's transformation agenda, modernizing operations, technology, and global delivery to drive scale and efficiency. Earlier in her career, she led global transformation at Cushman & Wakefield and began her career in consulting at Accenture.
Deepti brings a wealth of executive experience in global operations, leadership, marketing, and AI. She will join the Remuneration and Nomination Committees of the Board upon appointment, at which time Tony Buffin will step down from the Remuneration Committee.
