AppLovin Corporation announced its partnership with global advertising technology leader The Trade Desk, bringing agencies and advertisers access to AppLovin Exchange (ALX) – the leading in-app RTB exchange – with the addition of ALX as a supply source to The Trade Desk's platform. With this partnership, AppLovin also announced that it will be the first mobile in-app exchange to help enable Unified ID 2.0 signals for participating mobile publishers. Integrating ALX with The Trade Desk underscores AppLovin's prioritization of identity solutions to support and enable scale to enhance targeting capabilities for advertisers across its 140,000 mobile apps on over 1.8 billion mobile devices globally.

The Trade Desk's access to ALX will give agencies and advertisers a cost and scale advantage through direct access to all app publisher advertising inventory. The partnership also allows advertisers and agencies to seamlessly target and buy this supply by adding ALX to campaigns within The Trade Desk. Additionally, AppLovin has been focused on releasing new features and integrating other leading partners at a fast pace, including the Interactive Advertising Bureau (IAB) for the Open Measurement SDK initiative (OM SDK) and HUMAN Security Inc. for traffic quality protection on ALX.