Aptar Beauty + Home Launches HiFlow E-Commerce: Designed Specific...
February 25, 2021 at 11:21 am EST
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Aptar Beauty + Home, a global leader in packaging experiences for the beauty, personal care and home care industry, released the newest innovation in large output, e-commerce capable* pumps. HiFlow E-Commerce addresses the immediate shifts in retail landscape, as more personal care products continue to sell through omni-channel distribution. According to NPD, e-commerce sales in prestige beauty increased by 46%. Online sales represent over 50 percent of total volume in hair care and skin care. Hair treatments, shampoos, and conditioners are performing well as self-care and at-home beauty continue to show momentum through the pandemic.
HiFlow E-Commerce features a metal-free pathway for optimal formula compatibility** and a showerproof design that reduces water ingression. The down locking system prevents product from actuating in transit and has been tested extensively using ISTA-6 protocols in Aptar's certified laboratory. In addition to the down locking system, the actuator and fixture are specifically designed to combat the challenges of product distribution. Brands are able to eliminate excess overwrapping for larger size product formats reducing both waste and potential chargebacks due to damages. This ultimately enhances the overall consumer unboxing experience.
Aptar continues to focus on continued improvements in manufacturing to better serve customers and deliver new innovative products to market. The HiFlow E-Commerce pump is made on a new high speed production line, incorporating new technology to more efficiently assemble pumps for this growing market.
'We continue to focus on the market needs: bringing innovation that enhances the consumer experience, and localizing production in North America.' says Philippe Erhart, President, Beauty + Home, North America, 'The HiFlow E-Commerce actuator addresses the evolving landscape of omni-channel distribution in the beauty/personal care market at a time when it is most critical.'
HiFlow E-Commerce is currently available in a 28/410 neck finish, has a 4 CC output, and is currently produced in North America.
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AptarGroup Inc. published this content on 25 February 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 25 February 2021 16:20:05 UTC.
AptarGroup, Inc. is engaged in designing and manufacturing of drug and consumer product dosing, dispensing and protection technologies. The Company serves various end markets, including pharmaceutical, beauty, food, beverage, personal care and home care. The Company operates through three segments: Aptar Pharma, Aptar Beauty and Aptar Closures. Aptar Pharma segment supplies nasal drug delivery spray pumps and metered dose inhaler valves (MDIs) to the pharmaceutical and healthcare markets worldwide and supplies elastomer for injectable primary packaging components worldwide. The segment also provides services designed to accelerate and de-risk the development and regulatory approvals of drugs using drug delivery devices. The Aptar Beauty segment sells a variety of pumps, airless systems and valves to the fragrance, color cosmetics, facial skincare, personal care and home care markets. Aptar Closures segment primarily sells dispensing closures.