Aramis Group announced the appointment of Alejandro Garcia Mella as Chief Revenue Officer. In his new role, he will be responsible for supporting the Group?s commercial and marketing initiatives, with three key strategic priorities: Accelerating the growth of vehicle and service sales; Optimizing customer acquisition and retention; Continuously enhancing Aramis Group?s value proposition for its customers. Alejandro will focus on strengthening the sharing of know-how and tools across the Group to converge entities with Aramis Group?s unique Operational System, as outlined during the recent Capital Markets Day in November 2024.
Aged 47, Alejandro Garcia Mella brings over 20 years of experience in the automotive and e-commerce industries. He began his career at Renault, where he held several sales and marketing positions before joining Avis Budget France. There, he successively served as Director of Fleet Remarketing and then Head of the Commercial Vehicles Business Unit, where he was responsible for fleet rotation optimization, negotiations with manufacturers, and pricing strategy, all with the clear objective of maximizing revenue and profitability.
He joined Aramis Group 15 years ago and has since played a key role in the structuring and expansion of the Group across Europe. He notably contributed to the integration of acquisitions, supporting the rise of Clicars in Spain and facilitating Cardoen?s transformation in Belgium into a model focused on refurbished used cars. Over the past three years, as Chief Marketplace and New Business Models Officer, Alejandro has led several strategic developments, including the design and expansion of internal and external marketplaces, which today represent a unique differentiator for Aramis Group in the used car market.
Holding a Master?s degree in Management Sciences from Paris Dauphine University and a degree in International Business and Management from Henley Business School, Alejandro combines strategic expertise with a strong operational vision.
