Arca Continental and the Coca-Cola Company Reach Long-Term Collaboration Agreement
September 19, 2022 at 09:00 am EDT
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Arca Continental, S.A.B. de C.V. announced that it has reached a new long-term agreement with The Coca-Cola Company with the goal of strengthening the collaboration and strong relationship between both companies. The new agreement aligns the key economic aspects of the business relationship for the long term, along with favoring joint efforts to continue perfecting service for customers and consumers, promote new avenues of profitable growth, and deploy broader digital initiatives in Latin America. In addition, Arturo Gutiérrez, Chief Executive Officer of Arca Continental, highlighted the importance of ensuring full coordination and a clear focus by both companies in order to reach their shared objectives over the long term.
The scope of the agreement includes all the markets that AC serves in Mexico, Ecuador, Peru and Argentina, and comprises the following key areas for creating value together: Relationship economics: Alignment onall economic aspects of the business relationship, including investment and profitability levels that are mutually beneficial. Growth principles: The mechanisms to build and align long-term business plans and growth strategies have been defined in a way to ensure coordinated execution and unlock the full potential that exists in markets. New business opportunities: Alignment to explore potential new revenue streams in the distribution of other product categories within the industry's main brands.
Digital alliance: Development of a digital alliance to leverage the power of the Coca-Cola system's footprint, while building an integrated ecosystem of platforms that create value across the digital and physical worlds, in every part of business. will capitalize on all the learnings and capabilities that AC has developed in Yomp!, which is a solid platform to increase the customer's competitiveness in the traditional channel in Mexico. The new agreement confirms the vision and commitment for leading the beverage industry in Latin America and opens possible opportunities for innovation in commercial aspects, in the portfolio and value chain, to benefit the market and the community.
Arca Continental SAB de CV is a Mexico-based company primarily engaged in the beverages sector. The Company's activities are divided into two business segments: Beverages and Other. The Beverages division produces, distributes and sells non-alcoholic beverages under The Coca-Cola Company (TCCC) license in Mexico, Argentina, Ecuador and Peru, as well as dairy beverages of the Santa Clara brand name in Mexico and Toni brand name in Ecuador. Its TCCC beverages portfolio includes cola and flavored drinks, vitamin, low-calorie and energetic drinks, juices, as well as purified and flavored water, among others. The Companyâs brand names range comprises Ciel, del Valle, Powerade, burn, FUZE Tea and vitaminwater, among others. The Other division focuses on the sale of beverages through vending machines in Mexico, as well as manufacture and distribution of snacks and candies under the brand names Bokados in Mexico, Inalecsa in Ecuador and Wise in the United States.
ARCA CONTINENTAL, S.A.B. DE C.V. 
