Arca Continental Invests in Modernizing Cooling Equipment with AI
- The investment in the Argentine startup Sensify is part of Arca Continental's strategy to digitize the commercial ecosystem.
- Through AC Ventures, the company promotes the growth of startups with high potential and scalability to solve challenges.
Monterrey, NL, April 10, 2025 - Arca Continental, one of the world's largest Coca-Cola bottlers, has made an investment in the seed round of the Argentine startup Sensify through its Corporate Venture Capital fund, AC Ventures, as part of its commitment to accelerate the digital transformation of the commercial ecosystem and promote the entrepreneurial ecosystem.
Sensify, a company specializing in cooling equipment intelligence, will collaborate in the integration of Computer Vision technologies - a branch of Artificial Intelligence that allows the identification of objects and people - in Arca Continental's commercial processes. This effort aims to optimize the management and execution of points of sale in the traditional channel, strengthening operational efficiency and improving the consumer experience.
Cooler Eye, the latest innovation from the startup founded in 2019, is a compact camera that allows real-time monitoring of the interior and exterior of cooling equipment. Using advanced Artificial Intelligence models, this technology identifies opportunities for improvement in the distribution and availability of products for the consumer in the traditional channel.
With this investment, Arca Continental, through AC Ventures, reaffirms its commitment to generating value for all its stakeholders, integrating startups to drive and develop emerging technologies with high scalability potential.
Regarding this, Eugenio Harraca, founder and CEO of Sensify, mentions that "this alliance brings enormous benefits for both companies. We have the most advanced technology in the world in refrigerators and will significantly boost our clients' sales by improving the consumer experience in Latin America. This agreement consolidates our global expansion, accelerating together a new paradigm in the industry worldwide."
"This investment reflects our commitment to accelerating digital transformation at Arca Continental, connecting the innovative vision of startups like Sensify with our commercial ecosystem. We are convinced that the integration of AI and emerging technologies in point-of-sale execution will significantly optimize the consumer experience, driving sustainable growth and greater operational efficiency throughout the region," detailed Daniel Rodríguez Siller, Director of AC Ventures.
About Arca Continental
Arca Continental is a company engaged in the production, distribution, and sale of beverages under The Coca-Cola Company's brands, as well as savory snacks under the Bokados brand in Mexico, Inalecsa in Ecuador, and Wise in the United States.
With a distinguished track record of over 99 years, Arca Continental is the second-largest Coca-Cola bottler in the Americas and one of the most important in the world. Through its Coca-Cola franchise, the company serves a population of over 128 million across northern and western Mexico, Ecuador, Peru, northern Argentina, and the southwestern United States.
Arca Continental is publicly traded on the Mexican Stock Exchange under the symbol "AC".
For more information about Arca Continental, please visit www.arcacontal.com
Arca Continental SAB de CV published this content on April 10, 2025, and is solely responsible for the information contained herein. Distributed via , unedited and unaltered, on April 10, 2025 at 16:27 UTC.
Arca Continental SAB de CV is a Mexico-based company primarily engaged in the beverages sector. The Company's activities are divided into two business segments: Beverages and Other. The Beverages division produces, distributes and sells non-alcoholic beverages under The Coca-Cola Company (TCCC) license in Mexico, Argentina, Ecuador and Peru, as well as dairy beverages of the Santa Clara brand name in Mexico and Toni brand name in Ecuador. Its TCCC beverages portfolio includes cola and flavored drinks, vitamin, low-calorie and energetic drinks, juices, as well as purified and flavored water, among others. The Company’s brand names range comprises Ciel, del Valle, Powerade, burn, FUZE Tea and vitaminwater, among others. The Other division focuses on the sale of beverages through vending machines in Mexico, as well as manufacture and distribution of snacks and candies under the brand names Bokados in Mexico, Inalecsa in Ecuador and Wise in the United States.
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