Arcadia Biosciences, Inc.? announced it has named Brian Schaffer as senior vice president of sales, as the company continues to expand its consumer goods platforms. A seasoned sales and general management executive with deep CPG experience, Schaffer has a proven track record of building and leading world class sales organizations. He is tasked with driving the retail launch of Arcadia's GoodWheat brand, a company priority in 2022 as it works to build out its portfolio of plant-based, better-for-you products. With a CPG pedigree that includes leadership roles at PepsiCo and Kellogg's, Schaffer possesses comprehensive knowledge across categories, channels of trade and go-to-market systems. Throughout his extensive career, he has successfully developed and executed growth strategies for brands including Keebler Chips Deluxe, Cheez It, Gatorade, Tropicana, Quaker Foods & Snacks and On The Border tortilla chips and salsas. Arcadia's chief growth officer, Chris Cuvelier, will be leaving the company effective November 30 to pursue other opportunities.