Ardagh Group Collaborates with Constellation Brands, Inc., to Design and Manufacture A Highly Decorated Wine Bottle for Its Crafters Union Brand

Ardagh Glass Packaging – North America (AGP – North America), a business of Ardagh Group, collaborated with Constellation Brands Inc., to design and manufacture a highly decorated wine bottle for its Crafters Union brand. The 360-degree decorated 750ml Claret wine bottle, manufactured by AGP – North America, delivers great shelf appeal in a premium, sustainable glass bottle. The incorporation of 'Crafters Union' debossed directly into the glass bottle increases brand awareness.

The impressive tattoo-style illustrations for the bottle, designed by One Design, Auckland, New Zealand, were replicated into the glass bottle design using Ardagh's sculptured embossing software. Utilizing this program, Ardagh's Product Design team was able to deboss the high-definition artwork into the glass, adding textures and enhancements to a higher standard than traditional glass packaging design. Unlike two-dimensional debossing, this sculpturing technique creates intricate, life-like detail, depth and dimension for premium glass bottles.