Ardagh S A : Belching Beaver seltzers launch in cans

Belching Beaver, an award-winning craft beer company based in San Diego, is extending its product offerings with a unique hard seltzer made of 100% real fruit. Launched in Ardagh Group 12 oz. cans, Belching Beaver Hard Seltzer arrives in three flavours (Raspberry & Blackberry, Pineapple & Mango, Passionfruit & Guava) that deliver powerful taste profiles, all without extracts or fruit substitutions, while maintaining the same low calorie and carb counts consumers expect with seltzers.

Belching Beaver Brewmaster Troy Smith says the company is building off its strengths in the craft beer market to deliver a truly individual product in the extraordinary growth category of hard seltzers. 'Our hard seltzer is absolutely unique with real fruit, real taste that consumers will recognise as something different,' he says. 'By giving consumers the choice of real fruit in their hard seltzer, we hope to gain some traction as we build our brand in a crowded marketplace. Going forward, we expect the seltzer line to be a great addition to our lineup of beers. And like we say, open the can, take a sip, close your eyes and let the fruit medley take over.'

And the package choice to extend the company's distribution reach? 'Beverage cans are ideal for logistics as they are lighter weight and retain superb taste profiles by protecting the beverage from light,' Troy asserts. 'You can also take cans on the go, on the trail or to the beach. And when you're done, crush the can and throw it back in the cooler and it's ready for recycling.'

Claude Marbach, CEO, Ardagh Metal - Beverage North America, says hard seltzers are a beverage category increasingly committing to cans. 'This beverage category is growing at a rate similar to the energy drink boom of decades ago,' he says. 'And similar to how aluminum cans became the iconic package for energy drinks, the same identification with hard seltzers is occurring. We're proud to support Belching Beaver as they carve out their own niche in this growth market with a new entry sure to please hard seltzer consumers ready for a new taste experience.'

Belching Beaver hard seltzers are now available across Western U.S. at major retailers including Albertson's, Sprouts, Trader Joe's, Walmart and Whole Foods.

For more information about Belching Beaver and where to find the company's craft beer and hard seltzer products, visit belchingbeaver.com.

10 September 2020

Tags: HomeGroupProductMetalAmericasBeverage CansBeveragesMetal Beverage