Ardagh S A : Partnering with Waterloo Container

Ardagh Group, Glass - North America, a business unit of Ardagh Group has renewed its contract with Waterloo Container as its preferred wine bottle distributor to service wineries in the eastern half of the U.S. and Canada. This agreement marks 30 years of Ardagh and Waterloo Container supporting the North American wine marketplace, providing a one-stop shop for wineries to purchase high-quality, American-made glass packaging.

The strategic partnership leverages Ardagh's 125 years of wine-industry knowledge and proven track record as the largest producer of glass wine bottles made 100% in the U.S., with Waterloo Container's 40 years of experience and dedication to the growth of the wine industry in the Eastern U.S. and Canada.

'Our success in this industry is because we are different than other distributors. We are a service provider, and our goal is to share our experience, service, and expertise with our customers. Our renewed partnership with Ardagh allows us to continue to grow as an East Coast premier packaging provider and ensures our unrivalled stock of ready-to-ship, high quality glass and packaging is supported from production to customer,' said Bill Lutz, President and Owner at Waterloo Container. 'We are proud to offer glass made in America, and happy to be continuing our relationship with Ardagh to make that happen.'

The alliance provides an extensive service offering to wineries in the Eastern U.S. and Canada, including a full range of wine bottles in a variety of colours, sizes, styles and finishes, in addition to glass printing and shrink sleeving services, corks and capsules, STELVIN® closures, state-of-the art repacking capabilities, enhanced custom packaging design and engineering services, and robust customer service support.

'Waterloo Container has been a significant part of our wine strategy since 1990, and we are excited to evolve our long-time partnership,' said John T Shaddox, Chief Commercial Officer for Ardagh's North American Glass business unit. 'We enjoy collaborating with Waterloo Container to offer high-quality, sustainable glass packaging to wineries in the Eastern region of the U.S. and Canada.'

Ardagh is dedicated to the wine market with capabilities and resources to grow with wineries every step of the way. Wineries in the Eastern U.S. and Canada that are interested in purchasing from Ardagh's glass portfolio should contact Waterloo Container at 888-539-3922 or [e-mail].

To view Ardagh's extensive wine bottle stock portfolio, which are all made in the U.S.A., visit ardaghgroup.com/wine2021.

01 February 2021

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