Acquisiton of Plarium: Sector Education Materials

Aristocrat Leisure Limited

Acquisition of Plarium Global Limited - Supporting information

August 2017

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Contents

Global games market

Mobile games market by segment

Sustainability of social gaming

Plarium

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1 Global games market - size of market

Product Madness and Plarium focus on the mobile phone, tablet and PC-browser markets of the broader ~$101bn global games market. The key global regions are North America, Western Europe and Asia Pacific.

2016 global games market - by category

(US$bn)

Mobile phone

$28.9

Console

$32.3

2016 global games market - by region

(US$bn)

North America

$26.0

Plarium's total addressable market

$43.6

28%

2016 Total $101bn

32%

Asia Pacific

$47.0

46%

2016 Total $101bn

26%

Tablet

$9.7

10%

5%

25%

3% 3%4%

18%

Western Europe

$17.9

PC-browser

PC

$25.2

Eastern Europe

$3.1

Latin America

$3.9

Source: Newzoo.

$5.0

Middle East & Africa

$3.2

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