Overview and Recent Highlights
We are an investment management firm focused on providing high-value added,
active investment strategies to sophisticated clients globally. As of
December 31, 2020, our nine autonomous investment teams managed a total of 19
investment strategies across multiple asset classes and investment styles. Over
our firm's history, we have created new investment strategies that can use a
broad array of securities, instruments, and techniques (which we call degrees of
freedom) to differentiate returns and manage risk.
We focus our distribution efforts on sophisticated investors and asset
allocators, including institutions and intermediaries that operate with
institutional-like decision-making processes. We offer our investment strategies
to clients and investors through multiple investment vehicles, including
separate accounts and different types of pooled vehicles. As of December 31,
2020, approximately 79% of our assets under management were managed for clients
and investors domiciled in the U.S. and 21% of our assets under management were
managed for clients and investors domiciled outside of the U.S.
As a high-value added investment manager we expect that long-term investment
performance will be the primary driver of our long-term business and financial
results. If we maintain and evolve existing investment strategies and launch new
investment strategies that meet the needs of and generate attractive outcomes
for sophisticated asset allocators, we believe that we will continue to generate
strong business and financial results.
Over shorter time periods, changes in our business and financial results are
largely driven by market conditions and fluctuations in our assets under
management that may not necessarily be the result of our long-term investment
performance or the long-term demand for our strategies. For this reason, we
expect that our business and financial results will be lumpy over time.
We strive to maintain a financial model that is transparent and predictable.
Currently, we derive nearly all of our revenues from investment management fees,
most of which are based on a specified percentage of clients' average assets
under management. A majority of our expenses, including most of our compensation
expense, vary directly with changes in our revenues. We invest thoughtfully to
support our investment teams and future growth, while also paying out to
stockholders and partners a majority of the cash that we generate from
operations through distributions and dividends.
Business and financial highlights for 2020 included:

•Beini Zhou and Anand Vasagiri joined the Artisan International Value team and
launched the International Small Cap Value strategy. Separately, Tiffany Hsiao
and Yuanyuan Ji joined the Artisan Global Equity team to design and launch a new
strategy focused on post-venture firms in greater China.
•The Global Value team launched its second strategy, the Select Equity strategy.
•During the year ended December 31, 2020, our assets under management increased
to $157.8 billion, an increase of $36.8 billion, or 30%, compared to $121.0
billion at December 31, 2019, as a result of $30.3 billion of market
appreciation and $7.2 billion of net client cash inflows, partially offset by
$0.7 billion of Artisan Funds' distributions that were not reinvested.
•Average assets under management for the year ended December 31, 2020 was $124.9
billion, an increase of 12.5% from the average of $111.0 billion for the year
ended December 31, 2019.
•We earned $900 million in revenue for the year ended December 31, 2020, a 13%
increase from revenues of $799 million for the year ended December 31, 2019.
•Our operating margin was 39.8% in 2020, compared to 35.5% in 2019.
•We generated $3.40 of earnings per basic and diluted share and $3.33 of
adjusted EPS.
•We declared and distributed dividends of $3.39 per share of Class A common
stock during 2020.
•We declared, effective February 2, 2021, a quarterly dividend of $0.97 per
share of Class A common stock with respect to the December 2020 quarter and a
special annual dividend of $0.31 per share, for a total of $3.39 of dividends
per share with respect to 2020.

COVID-19 Pandemic
During 2020, the COVID-19 pandemic contributed to significant volatility in
global markets and corresponding fluctuations in the valuation of our assets
under management. Because most of the revenue we earn is based on the market
value of our assets under management, fluctuations in global markets impact our
revenues and earnings. Our assets under management declined from $125.4 billion
on February 19, 2020 to $95.2 billion on March 31, 2020, and have subsequently
rebounded to $157.8 billion as of December 31, 2020. The COVID-19 pandemic will
likely continue to impact global economies and markets and disrupt economic
activities, services, travel and supply chains in ways that cannot necessarily
be foreseen.

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  Tabl    e     of Co    ntents
The COVID-19 pandemic continues to impact the manner in which we operate. As of
the date of this filing, the majority of our employees are working from home and
our employees have significantly reduced business travel. Additionally, many
third-party vendors on whom we rely for certain critical functions are also
operating in remote environments. Given the continued uncertainty surrounding
the COVID-19 pandemic, it is difficult to predict how long such remote working
conditions and travel restrictions will last. We expect most operating costs to
return to pre-COVID-19 levels when employees return to the office and resume
business travel.
We believe we are operating well under these circumstances, benefiting from the
flexible and highly mobile operating environment we have built over 25 years.
However, market volatility, as well as changes in our operations and those of
our key vendors, may result in increased client redemptions; inefficiencies,
delays and decreased communication; and an increase in the number and
significance of operational and trade errors. In addition, we do not know what,
if any, longer-term impact the current operating circumstances (and/or the
extension of them) will have on our business and results.
Organizational Structure
Organizational Structure
Our operations are conducted through Artisan Partners Holdings ("Holdings") and
its subsidiaries. On March 12, 2013, Artisan Partners Asset Management Inc.
("APAM") and Artisan Partners Holdings LP completed a series of transactions
(the "IPO Reorganization") to reorganize their capital structures in connection
with the initial public offering ("IPO") of APAM's Class A common stock. The IPO
Reorganization and IPO were completed on March 12, 2013. The IPO Reorganization
was designed to create a capital structure that preserves our ability to conduct
our business through Holdings, while permitting us to raise additional capital
and provide access to liquidity through a public company.
Our employees and other limited partners of Holdings held approximately 20% of
the equity interests in Holdings as of December 31, 2020. As a result, our
results reflect that significant noncontrolling interest.
We operate our business in a single segment.
2020 Follow-On Offering and Holdings Unit Exchanges
On February 24, 2020, APAM completed an offering of 1,802,326 shares of Class A
common stock and utilized all of the proceeds to purchase an aggregate of
1,802,326 common units from certain limited partners of Holdings. In connection
with the offering, APAM received 1,802,326 GP units of Holdings.
During the year ended December 31, 2020, certain limited partners of Holdings
exchanged 4,128,600 common units (along with a corresponding number of shares of
Class B or Class C common stock of APAM, as applicable) for 4,128,600 shares of
Class A common stock. In connection with the exchanges, APAM received 4,128,600
GP units of Holdings.
APAM's equity ownership interest in Holdings increased from 73% at December 31,
2019 to 80% at December 31, 2020, as a result of these transactions and other
equity transactions during the period.

Financial Overview
Economic Environment
Global equity and debt market conditions materially affect our financial
performance. The following table presents the total returns of relevant market
indices for the years ended December 31, 2020, 2019 and 2018:
                                                                    For the Years Ended December 31,
                                                           2020                  2019                   2018
S&P 500 total returns                                         18.4  %               31.5  %                (4.4) %
MSCI All Country World total returns                          16.3  %               26.6  %                (9.4) %
MSCI EAFE total returns                                        7.8  %               22.0  %               (13.8) %
Russell Midcap® total returns                                 17.1  %               30.5  %                (9.1) %
MSCI Emerging Markets Index                                   18.3  %               18.4  %               (14.6) %

ICE BofA U.S. High Yield Master II Total Return Index 6.2 %


        14.4  %                (2.3) %




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  Tabl    e     of Co    ntents
Key Performance Indicators
When we review our business and financial performance we consider, among other
things, the following:
                                                                   For the Years Ended December 31,
                                                              2020                 2019               2018
                                                                   (unaudited; dollars in millions)
Assets under management at period end                    $ 157,776             $ 121,016          $  96,224
Average assets under management(1)                       $ 124,901             $ 111,023          $ 113,769
Net client cash flows(2)                                 $   7,154             $  (2,658)         $  (6,497)
Total revenues                                           $     900             $     799          $     829
Weighted average fee(3)                                         70.9 bps           71.6 bps           72.6 bps
Operating margin                                              39.8     %            35.5  %            36.8  %
(1) We compute average assets under management by averaging day-end assets under management for the applicable
period.
(2) Net client cash flows excludes Artisan Funds' income and capital gain distributions that were not
reinvested. Prior period net client cash flows have been recast to exclude Artisan Funds' distributions.
(3) We compute our weighted average management fee by dividing annualized investment management fees (which
excludes performance fees) by average assets under management for the applicable period. The weighted average
management fee for prior periods have been recast to exclude performance fee revenue.


Investment advisory fees and assets under management within our consolidated
investment products are excluded from the weighted average fee calculations and
from total revenues, since any such revenues are eliminated upon consolidation.
Assets under management within Artisan Private Funds are included in the
reported firmwide, separate account, and institutional assets under management
figures reported below.
Assets Under Management and Investment Performance
Changes to our operating results from one period to another are primarily caused
by changes in the amount of our assets under management. Changes in the relative
composition of our assets under management among our investment strategies and
vehicles and the effective fee rates on our products also impact our operating
results.
The amount and composition of our assets under management are, and will continue
to be, influenced by a variety of factors including, among others:
•investment performance, including fluctuations in both the financial markets
and foreign currency exchange rates and the quality of our investment decisions;
•flows of client assets into and out of our various strategies and investment
vehicles;
•our decision to close strategies or limit the growth of assets in a strategy or
a vehicle when we believe it is in the best interest of our clients; as well as
our decision to re-open strategies, in part or entirely;
•our ability to attract and retain qualified investment, management, and
marketing and client service professionals;
•industry trends towards products, strategies, vehicles or services that we do
not offer;
•competitive conditions in the investment management and broader financial
services sectors; and
•investor sentiment and confidence.

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  Tabl    e     of Co    ntents
The table below sets forth changes in our total assets under management:
                                                                    For the Years Ended December 31,
                                                               2020                 2019               2018
                                                                    (unaudited; dollars in millions)
Beginning assets under management                        $     121,016          $  96,224          $ 115,494
Gross client cash inflows                                       36,338             17,594             18,693
Gross client cash outflows                                     (29,184)           (20,252)           (25,190)
Net client cash flows(1)                                         7,154             (2,658)            (6,497)
Artisan Funds' distributions not reinvested(2)                    (690)              (630)              (922)
Investment returns and other(3)                                 30,296             28,080            (11,851)

Ending assets under management                           $     157,776          $ 121,016          $  96,224
Average assets under management                          $     124,901          $ 111,023          $ 113,769
(1) Net client cash flows excludes Artisan Funds' income and capital gain distributions that were not
reinvested. Prior period net client cash flows have been recast to exclude Artisan Funds' distributions.
(2) Artisan Funds' distributions not reinvested represents the amount of income and capital gain distributions
that were not reinvested in the Artisan Funds, including in the Artisan High Income Fund.
(3) Includes the impact of translating the value of assets under management denominated in non-USD currencies
into US dollars. The impact was immaterial for the periods presented.


During 2020 our AUM increased by $36.8 billion due to $30.3 billion of
investment returns and $7.2 billion of net client cash inflows, partially offset
by $0.7 billion of Artisan Funds' distributions that were not reinvested.
Sixteen of our 19 investment strategies had net inflows, totaling $11.8 billion.
Our nine strategies with inception dates beginning in 2014 or later had $9.5
billion in net inflows, representing an organic growth rate of 78%. We expect
those strategies as a group to continue to experience net inflows.
The net inflows across most of our business were offset by $4.7 billion of net
outflows across the remaining three of our 19 strategies, including the Non-US
Growth, Global Opportunities, and US Mid-Cap Value strategies, where we
generally expect net outflows as a group to continue in the near term.
Over the long-term, we expect to generate the majority of our AUM growth through
investment returns, which has been our historical experience.
We monitor the availability of attractive investment opportunities relative to
the amount of assets we manage in each of our investment strategies. When
appropriate, we will close a strategy to new investors or otherwise take action
to slow or restrict its growth, even though our aggregate assets under
management may be negatively impacted in the short term. We may also re-open a
strategy, widely or selectively, to fill available capacity or manage the
diversification of our client base in that strategy. We believe that management
of our investment capacity protects our ability to manage assets successfully,
which protects the interests of our clients and, in the long term, protects our
ability to retain client assets and maintain our profit margins.
As of the date of this filing, all of our strategies are open to new investors
and client relationships. Our US Small-Cap Growth and Global Opportunities
strategies have limited availability to most new client relationships.
When we close or otherwise restrict the growth of a strategy, we typically
continue to allow additional investments in the strategy by existing clients and
certain related entities. We may also permit new investments by other eligible
investors in our discretion. As a result, during a given period we may have net
client cash inflows in a closed strategy. However, when a strategy is closed or
its growth is restricted we expect there to be periods of net client cash
outflows.
The table on the following page sets forth the average annual total returns for
each composite (gross of fees) and its respective broad-based benchmark (and
style benchmark, if applicable) over a multi-horizon time period as of
December 31, 2020. Returns for periods less than one year are not annualized.
                                       34

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  Tabl    e     of Co    ntents


                                Composite Inception           Strategy AUM                       Average Annual Total Returns (Gross)                        Average Annual
                                                                                                                                                          Value-Added(1) Since
Investment Team and Strategy           Date                     (in $MM)               1 YR        3 YR          5 YR         10 YR     Inception            Inception (bps)
Growth Team
Global Opportunities Strategy        2/1/2007               $      26,487             41.48%      21.28%        20.09%       16.03%       13.14%                   690
MSCI All Country World Index                                                          16.25%      10.05%        12.24%        9.12%       6.24%
Global Discovery Strategy            9/1/2017                       2,148             47.94%      27.90%         ---           ---        26.98%                  1,551
MSCI All Country World Index                                                          16.25%      10.05%         ---           ---        11.47%
US Mid-Cap Growth Strategy           4/1/1997                      17,504             59.81%      29.49%        21.56%       17.22%       16.79%                   616
Russell® Midcap Index                                                                 17.10%      11.60%        13.38%       12.40%       10.67%
Russell® Midcap Growth Index                                                          35.59%      20.48%        18.64%       15.03%       10.63%
US Small-Cap Growth Strategy         4/1/1995                       6,546             62.99%      33.75%        26.83%       20.12%       13.04%                   414
Russell® 2000 Index                                                                   19.96%      10.24%        13.24%       11.19%       9.64%
Russell® 2000 Growth Index                                                            34.63%      16.18%        16.34%       13.47%       8.90%
Global Equity Team
Global Equity Strategy               4/1/2010                       2,829             30.10%      19.20%        17.57%       14.57%       14.80%                   545
MSCI All Country World Index                                                          16.25%      10.05%        12.24%        9.12%       9.35%
Non-US Growth Strategy               1/1/1996                      21,684             8.61%        8.59%        9.11%         8.62%       10.30%                   528
MSCI EAFE Index                                                                       7.82%        4.28%        7.44%         5.50%       5.02%
Non-US Small-Mid Growth
Strategy                             1/1/2019                       7,543             35.36%        ---          ---           ---        36.80%                  1,975
MSCI ACWI ex US SMID Index                                                            12.01%        ---          ---           ---        17.05%

US Value Team
Value Equity Strategy                7/1/2005                       3,479             10.86%       7.90%        13.85%       11.15%       8.78%                    134
Russell® 1000 Index                                                                   20.96%      14.80%        15.58%       14.00%       10.14%
Russell® 1000 Value Index                                                             2.80%        6.06%        9.73%        10.49%       7.44%
US Mid-Cap Value Strategy            4/1/1999                       3,670             6.90%        5.27%        10.43%        9.88%       12.34%                   282
Russell® Midcap Index                                                                 17.10%      11.60%        13.38%       12.40%       9.90%
Russell® Midcap Value Index                                                           4.96%        5.36%        9.72%        10.48%       9.52%
International Value Team
International Value Strategy         7/1/2002                      24,107             9.76%        5.56%        9.42%         9.26%       11.78%                   544
MSCI EAFE Index                                                                       7.82%        4.28%        7.44%         5.50%       6.34%
International Small Cap Value
Strategy (2)                         10/1/2020                         16              ---          ---          ---           ---        23.62%                   182
MSCI All Country World Index
Ex USA Small Cap (Net)                                                                 ---          ---          ---           ---        21.80%
Global Value Team
Global Value Strategy                7/1/2007                      22,400             7.74%        5.93%        10.31%       10.98%       8.62%                    285
MSCI All Country World Index                                                          16.25%      10.05%        12.24%        9.12%       5.77%
Select Equity Strategy               3/1/2020                          17              ---          ---          ---           ---        22.61%                  (646)
S&P 500 Market Index (Total
Return)                                                                                ---          ---          ---           ---        29.07%
Sustainable Emerging Markets
Team
Sustainable Emerging Markets
Strategy                             7/1/2006                         679             23.06%       8.81%        16.29%        4.41%       7.28%                    97
MSCI Emerging Markets Index                                                           18.31%       6.17%        12.79%        3.63%       6.31%
Credit Team
High Income Strategy                 4/1/2014                       6,241             11.00%       8.24%        10.03%         ---        8.05%                    270
ICE BofA US High Yield Master
II Total Return Index                                                                 6.17%        5.88%        8.43%          ---        5.35%
Credit Opportunities Strategy
(2)                                  7/1/2017                          97             23.71%      12.98%         ---           ---        13.33%                   759
ICE BofA U.S. High Yield
Master II Total Return Index                                                          6.17%        5.88%         ---           ---        5.74%
Developing World Team
Developing World Strategy            7/1/2015                       8,853             83.46%      30.98%        28.29%         ---        22.59%                  1,482
MSCI Emerging Markets Index                                                           18.31%       6.17%        12.79%         ---        7.77%
Antero Peak Group (3)
Antero Peak Strategy                 5/1/2017                       2,573             30.81%      25.05%         ---           ---        28.88%                  1,348
S&P 500 Index                                                                         18.40%      14.17%         ---           ---        15.40%


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  Tabl    e     of Co    ntents
Antero Peak Hedge Strategy
(2)                          11/1/2017               903            22.97%    20.32%     ---     ---     20.37%              551
S&P 500 Index                                                       18.40%    14.17%     ---     ---     14.86%

Total Assets Under
Management                                     $ 157,776

(1) Value-added is the amount in basis points by which the average annual gross composite return of each of our strategies has outperformed or underperformed the benchmark most commonly used by our separate account clients to compare the performance of the relevant strategy. The benchmark most commonly used by clients in the US Mid-Cap Growth, US Small-Cap Growth, Value Equity and US Mid-Cap Value strategies is the style benchmark and for all other strategies is the broad market benchmark. Reporting on this metric prior to September 30, 2020, compared all composite performance to the broad benchmark. Value-added for periods less than one year is not annualized. The Artisan High Income and Credit Opportunities strategies hold loans and other security types that may not be included in the ICE BofA U.S. High Yield Master II Total Return Index. At times, this causes material differences in relative performance. The Antero Peak and Antero Peak Hedge strategies' investments in initial public offerings (IPOs) made a material contribution to performance. IPO investments may contribute significantly to a small portfolio's return, an effect that will generally decrease as assets grow. IPO investments may be unavailable in the future. (2) Prior to this report, assets under management in the International Small Cap Value, Credit Opportunities, and Antero Peak Hedge strategies were aggregated and reported as "other assets under management" and performance information was intentionally omitted. (3) Effective October 1, 2020, the Thematic investment team was renamed Antero Peak Group. The team's investment strategies and investment products were also renamed in 2020.


                                       36
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  Tabl    e     of Co    ntents
The tables below set forth changes in our assets under management by investment
team:
                                                                                                     By Investment Team
                                                                                                                     Sustainable                                       Antero Peak
Year Ended                     Growth       Global Equity     US Value     International Value     Global Value    Emerging Markets    Credit      Developing World     Group (1)      Total
December 31, 2020                                                                                 (unaudited; in millions)
Beginning assets under
management                  $   34,793    $       27,860    $   7,402    $             22,000    $      19,707    $           234    $  3,850    $           3,374    $    1,796    $ 121,016
Gross client cash inflows        9,532             6,479          786                   6,165            4,681                349       3,438                3,527         1,381       36,338
Gross client cash outflows      (8,616)           (5,885)      (1,687)                 (6,101)          (3,535)               (25)     (1,415)              (1,487)         (433)     (29,184)
Net client cash flows(2)           916               594         (901)                     64            1,146                324       2,023                2,040           948        7,154
Artisan Funds'
distributions not
reinvested (3)                    (222)             (115)         (12)                    (46)               -                  -        (130)                (142)          (23)        (690)
Investment returns and
other                           17,198             3,717          660                   2,105            1,564                121         595                3,581           755       30,296

Ending assets under
management                  $   52,685    $       32,056    $   7,149    $             24,123    $      22,417    $           679    $  6,338    $           8,853    $    3,476    $ 157,776
Average assets under
management                  $   40,806    $       26,991    $   6,266    $             20,045    $      17,780    $           476    $  4,493    $           5,465    $    2,579    $ 124,901
December 31, 2019
Beginning assets under
management                  $   26,251    $       22,967    $   6,577    $             17,681    $      17,113    $           179    $  2,860    $           1,993    $      603    $  96,224
Gross client cash inflows        4,207             3,557          644                   3,607            1,412                 29       1,791                1,305         1,042       17,594
Gross client cash outflows      (5,251)           (5,214)      (1,435)                 (3,474)          (2,806)               (14)     (1,138)                (780)         (140)     (20,252)
Net client cash flows (2)       (1,044)           (1,657)        (791)                    133           (1,394)                15         653                  525           902       (2,658)
Artisan Funds'
distributions not
reinvested (3)                    (134)             (133)         (33)                   (199)              (8)                 -        (112)                   -           (11)        (630)
Investment returns and
other                            9,720             6,683        1,649                   4,385            3,996                 40         449                  856           302       28,080

Ending assets under
management                  $   34,793    $       27,860    $   7,402    $             22,000    $      19,707    $           234    $  3,850    $           3,374    $    1,796    $ 121,016
Average assets under
management                  $   31,861    $       25,744    $   7,113    $             20,072    $      18,559    $           203    $  3,586    $           2,634    $    1,251      111,023
December 31, 2018
Beginning assets under
management                  $   30,628    $       29,235    $   8,765    $             21,757    $      19,930    $           282    $  2,554    $           2,253    $       90    $ 115,494
Gross client cash inflows        5,121             3,466        1,027                   3,758            2,405                 28       1,443                  893           552       18,693
Gross client cash outflows      (7,736)           (6,776)      (2,107)                 (4,188)          (2,510)               (97)     (1,004)                (742)          (30)     (25,190)
Net client cash flows (2)       (2,615)           (3,310)      (1,080)                   (430)            (105)               (69)        439                  151           522       (6,497)
Artisan Funds'
distributions not
reinvested (3)                    (231)             (268)         (70)                   (246)             (30)                 -         (75)                   -            (2)        (922)
Investment returns and
other                           (1,531)           (2,690)      (1,038)                 (3,400)          (2,682)               (34)        (58)                (411)           (7)     (11,851)

Ending assets under
management                  $   26,251    $       22,967    $   6,577    $             17,681    $      17,113    $           179    $  2,860    $           1,993    $      603    $  96,224
Average assets under
management                  $   30,967    $       27,908    $   8,207    $             20,962    $      19,909    $           237    $  2,945    $           2,379    $      255      113,769

(1) Effective October 1, 2020, the Artisan Partners Thematic Team was renamed Antero Peak Group.
(2) Net client cash flows excludes Artisan Funds' income and capital gain distributions that were not reinvested. Prior period net client cash flows have been recast to exclude Artisan Funds'
distributions.
(3) Artisan Funds' distributions not reinvested represents the amount of income and capital gain distributions that were not reinvested in the Artisan Funds, including in the Artisan High
Income Fund.


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  Tabl    e     of Co    ntents
The goal of our marketing, distribution and client services efforts is to
establish and maintain a client base that is diversified by investment strategy,
investment vehicle and distribution channel. As distribution channels have
evolved to have more institutional-like decision making processes and
longer-term investment horizons, we have expanded our distribution efforts into
those areas. The table below sets forth our assets under management by
distribution channel:
                                           As of December 31, 2020                         As of December 31, 2019                         As of December 31, 2018
                                   $ in millions             % of total            $ in millions             % of total            $ in millions             % of total
                                    (unaudited)                                     (unaudited)                                     (unaudited)
Institutional                     $     102,189                     64.8  %       $      80,274                     66.3  %       $      63,543                     66.0  %
Intermediary                             48,657                     30.8  %              35,574                     29.4  %              28,363                     29.5  %
Retail                                    6,930                      4.4  %               5,168                      4.3  %               4,318                      4.5  %
Ending Assets Under Management(1) $     157,776                    100.0  %       $     121,016                    100.0  %       $      96,224                    100.0  %

(1) The allocation of assets under management by distribution channel involves the use of estimates and the exercise of judgment.




Our institutional channel includes assets under management sourced from defined
contribution plan clients, which made up approximately 14% of our total assets
under management as of December 31, 2020.

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  Tabl    e     of Co    ntents
The following tables set forth the changes in our assets under management for
Artisan Funds and Artisan Global Funds in the aggregate, and separate accounts:
                                        Artisan Funds &
                                        Artisan Global
Year Ended                                   Funds               Separate Accounts(2)               Total
December 31, 2020                                              (unaudited; in millions)
Beginning assets under management      $       57,288          $              63,728          $      121,016
Gross client cash inflows                      22,510                         13,828                  36,338
Gross client cash outflows                    (18,110)                       (11,074)                (29,184)
Net client cash flows(3)                        4,400                          2,754                   7,154
Artisan Funds' distributions not
reinvested(4)                                    (690)                             -                    (690)
Investment returns and other                   14,259                         16,037                  30,296
Net transfers(1)                                 (511)                           511                       -
Ending assets under management         $       74,746          $              83,030          $      157,776
Average assets under management        $       58,629          $              66,272          $      124,901
December 31, 2019
Beginning assets under management      $       46,654          $              49,570          $       96,224
Gross client cash inflows                      12,545                          5,049                  17,594
Gross client cash outflows                    (13,911)                        (6,341)                (20,252)
Net client cash flows(3)                       (1,366)                        (1,292)                 (2,658)
Artisan Funds' distributions not
reinvested(4)                                    (630)                             -                    (630)
Investment returns and other                   13,003                         15,077                  28,080
Net transfers(1)                                 (373)                           373                       -
Ending assets under management         $       57,288          $              63,728          $      121,016
Average assets under management        $       52,974          $              58,049          $      111,023
December 31, 2018
Beginning assets under management      $       57,349          $              58,145          $      115,494
Gross client cash inflows                      13,863                          4,830                  18,693
Gross client cash outflows                    (17,233)                        (7,957)                (25,190)
Net client cash flows(3)                       (3,370)                        (3,127)                 (6,497)
Artisan Funds' distributions not
reinvested(4)                                    (922)                             -                    (922)
Investment returns and other                   (6,065)                        (5,786)                (11,851)
Net transfers(1)                                 (338)                           338                       -
Ending assets under management         $       46,654          $              49,570          $       96,224
Average assets under management        $       56,792          $              56,977                 113,769
(1) Net transfers represent certain amounts that we have identified as having been transferred out of one
investment strategy, investment vehicle or account and into another strategy, vehicle or account.
(2) Separate account AUM consists of the assets we manage in or through vehicles other than Artisan Funds or
Artisan Global Funds. Separate account AUM includes assets we manage in traditional separate accounts, as well
as assets we manage in Artisan-branded collective investment trusts and in Artisan Private Funds.
(3) Net client cash flows excludes Artisan Funds' income and capital gain distributions that were not
reinvested. Prior period net client cash flows have been recast to exclude Artisan Funds' distributions.
(4) Artisan Funds' distributions not reinvested represents the amount of income and capital gain distributions
that were not reinvested in the Artisan Funds, including in the Artisan High Income Fund.



                                       39

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  Tabl    e     of Co    ntents
Artisan Funds and Artisan Global Funds
As of December 31, 2020, Artisan Funds comprised $69.6 billion, or 44%, of our
assets under management. For the year ended December 31, 2020, fees from Artisan
Funds represented $503.6 million, or 56%, of our revenues. Our contractual
tiered fee rates for the series of Artisan Funds range from 0.625% to 1.05% of
fund assets, depending on the investment strategy, the amount invested and other
factors.
As of December 31, 2020, Artisan Global Funds comprised $5.2 billion, or 3%, of
our assets under management. For the year ended December 31, 2020, fees from
Artisan Global Funds represented $33.6 million, or 4%, of our revenues. Our
contractual fee rates for Artisan Global Funds range from 0.75% to 1.85% of
assets under management.
The weighted average management fee rate paid by our Artisan Funds and Artisan
Global Funds clients in the aggregate was 0.916%, 0.915%, and 0.919%, for the
years ended December 31, 2020, 2019 and 2018, respectively.
Separate Accounts
Separate accounts comprised $83.0 billion, or 53%, of our assets under
management as of December 31, 2020. For the year ended December 31, 2020, fees
from separate accounts represented $362.4 million, or 40%, of our revenues.
Separate account assets under management consist of the assets we manage in or
through vehicles other than Artisan Funds or Artisan Global Funds, including
assets that we manage in traditional separate accounts, as well as assets we
manage in Artisan-branded collective investment trusts and in Artisan Private
Funds.
For traditional separate account clients, we generally impose standard fee
schedules that vary by investment strategy and, through the application of
standard breakpoints, reflect the size of the account and client relationship,
with tiered rates of fee currently ranging from 0.40% of assets under management
to 1.00% of assets under management. There are a number of exceptions to our
standard fee schedules, including exceptions based on the nature of our
relationship with the client and the value of the assets under our management in
that relationship. In general, our effective rate of fee for a particular client
relationship declines as the assets we manage for that client increase, which we
believe is typical for the asset management industry.
The weighted average management fee rate, which excludes performance fees, paid
by our separate account clients in the aggregate was 0.526%, 0.534% and 0.533%
for the years ended December 31, 2020, 2019 and 2018, respectively. Because, as
is typical in the asset management industry, our rates of fee decline as the
assets under our management in a relationship increase, and because of
differences in our fees by investment strategy, a change in the composition of
our assets under management, in particular a shift to strategies, clients or
relationships with lower effective rates of fees, could have a material impact
on our overall weighted average rate of fee. See "-Qualitative and Quantitative
Disclosures Regarding Market Risk-Market Risk" for a sensitivity analysis that
demonstrates the impact that certain changes in the composition of our assets
under management could have on our revenues.
Investment Advisory Revenues
Essentially all of our revenues consist of fees earned from managing clients'
assets. Our investment advisory fees, which are comprised of management fees and
performance fees, fluctuate based on a number of factors, including the total
value of our assets under management, the composition of assets under management
among investment vehicles and our investment strategies, changes in the
investment management fee rates on our products, the extent to which we enter
into fee arrangements that differ from our standard fee schedules, which can be
affected by custom and the competitive landscape in the relevant market, and,
for the accounts on which we earn performance fees, the investment performance
of those accounts.
The different fee structures associated with Artisan Funds, Artisan Global Funds
and separate accounts and the different fee schedules of our investment
strategies make the composition of our assets under management an important
determinant of the investment management fees we earn. Historically, we have
received higher effective rates of investment management fees from Artisan Funds
and Artisan Global Funds than from our separate accounts, reflecting, among
other things, the different array of services we provide to Artisan Funds and
Artisan Global Funds. Investment management fees for non-U.S. funds may also be
higher because they include fees to offset higher distribution costs. Our
investment management fees also differ by investment strategy, with
higher-capacity strategies having lower standard fee rates than strategies with
more limited capacity.
Certain separate account clients pay us fees based on the performance of their
accounts relative to agreed-upon benchmarks, which typically results in a lower
base fee, but allows us to earn higher fees if the performance we achieve for
that client is superior to the performance of an agreed-upon benchmark. We may
also receive performance fees or incentive allocations from Artisan Private
Funds. Approximately 3% of our $157.8 billion of assets under management as of
December 31, 2020 have performance fee billing arrangements. Performance fees of
$14.7 million, $4.6 million, and $3.0 million were recognized in the years ended
December 31, 2020, 2019 and 2018, respectively. While performance fees may be
earned and recognized in each quarter of the year, the majority of our
performance fees in 2020 were recognized during the June quarter. As of the date
of this filing, $6.5 million of performance fee revenue has been recognized
during the first quarter of 2021.

                                       40

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Tabl e of Co ntents The following table sets forth revenues we earned under our investment management agreements with Artisan Funds and Artisan Global Funds in the aggregate, and on the separate accounts that we managed for the years ended December 31, 2020, 2019 and 2018:


                                                      For the Years Ended December 31,
                                                     2020               2019           2018
 Revenues                                                       (in millions)
 Management fees
 Artisan Funds & Artisan Global Funds         $      537.2           $   484.9      $   522.0
 Separate accounts                                   347.7               309.5          303.6
 Performance fees                                     14.7                 4.6            3.0
 Total revenues                               $      899.6           $   799.0      $   828.6
 Average assets under management for period   $    124,901           $ 

111,023 $ 113,769




Management fees, performance fees and incentive allocations earned from
consolidated investment products are eliminated from revenue upon consolidation.
For the years ended December 31, 2020, 2019 and 2018, approximately 83%, 83%,
and 84%, respectively, of our investment advisory fees were earned from clients
located in the United States.
Operating Expenses
Our operating expenses consist primarily of compensation and benefits,
distribution and marketing, occupancy, communication and technology, and general
and administrative.
Our expenses may fluctuate due to a number of factors, including the following:
•variations in the level of total compensation expense due to, among other
things, incentive compensation, equity awards, changes in our employee count
(including the addition of new investment teams) and product mix and competitive
factors; and
•expenses, such as distribution fees, rent, professional service fees,
technology and data-related costs, incurred, as necessary, to operate and grow
our business.
A significant portion of our operating expenses are variable and fluctuate in
direct relation to our assets under management and revenues. Even if we
experience declining revenues, we expect to continue to make the expenditures
necessary for us to manage our business. As a result, our profits may decline.
Compensation and Benefits
Compensation and benefits includes (i) salaries, incentive compensation and
benefits costs and (ii) long term incentive compensation expense related to
equity and cash awards granted to employees.
Incentive compensation is one of the most significant parts of the total
compensation of our senior employees. The amount of cash incentive compensation
paid to members of our investment teams and senior members of our marketing and
client service teams is based in large part on formulas that are tied directly
to revenues. For each of our investment teams, incentive compensation generally
represents 25% of the asset-based management fees and a share of
performance-based fees generated by assets under management in the team's
strategy or strategies. Incentive compensation paid to other employees is
discretionary and subjectively determined based on individual performance and
our overall results during the applicable year.
Certain compensation and benefits expenses are generally higher in the beginning
of the year, such as employer funded retirement and health care contributions
and payroll taxes. We expect these costs to add approximately $4 million to
$5 million to our expenses in the first quarter of 2021, compared to the fourth
quarter of 2020.
We grant equity awards to our employees pursuant to the Artisan Partners Asset
Management Inc. 2013 Omnibus Incentive Compensation Plan. The awards consist of
standard restricted awards that generally vest on a pro rata basis over 5 years
and career awards that vest when both of the following conditions are met (1)
pro-rata annual time vesting over 5 years and (2) qualifying retirement (as
defined in the award agreements). Investment team members generally receive
franchise awards rather than career awards. Franchise awards are identical to
career awards, except with respect to the Franchise Protection Clause, which
applies to current or future portfolio managers. The Franchise Protection Clause
provides that the total number of franchise awards ultimately vesting will be
reduced to the extent that cumulative net client cash outflows from the
portfolio manager's investment team during a 3-year measurement period beginning
on the date of the portfolio manager's retirement notice exceeds a set
threshold. We expect to continue to grant franchise awards to members of our
investment teams. In 2020, we began issuing performance share units to certain
executive officers of the Company.

                                       41
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  Tabl    e     of Co    ntents
The estimated grant date fair value of equity awards is recognized as
compensation expense on a straight-line basis over the requisite service period
of the award. The initial requisite service period is generally three years for
performance share units and five years for all other awards that have been
granted to date. Compensation expense for performance share units is only
recognized if it is probable that the performance conditions will be achieved.
For all awards, if a service or performance condition is not achieved, the
corresponding awards are forfeited and any previously recognized compensation
expense is reversed.
On January 26, 2021, the Company's board of directors approved a grant of $79.4
million of long-term incentive awards consisting of $44.4 million of restricted
share-based awards and $35.0 million of long-term cash awards to certain
employees pursuant to the Company's 2013 Omnibus Incentive Compensation Plan.
The grant will be effective March 1, 2021. The share-based awards include
standard restricted awards, career awards, franchise awards and performance
share units.
The long-term cash awards, which are referred to as franchise capital awards,
were made to investment team members in lieu of additional grants of restricted
share-based awards. The franchise capital awards are subject to the same
long-term vesting and forfeiture provisions as restricted share-based awards.
Prior to vesting, franchise capital awards will be invested in one or more
Artisan Partners investment strategies. The underlying investment holdings and
franchise capital award liability will be marked to market value each quarter.
The change in value of the award liability will be included in compensation
expense. The change in value of the underlying investment holdings will be
included in non-operating income/(expense).
Because franchise capital awards are cash-based awards, they will reduce cash
available for dividends. With respect to the 2020 special dividend, the
franchise capital awards reduced the dividend by approximately $0.44 per share.
Going forward, we expect to reserve approximately 4% of our management fee
revenues each quarter for future franchise capital awards, which we expect to
make after the conclusion of each year.
Over the long-term, we believe the economic impact of the reduced cash available
for dividends will be offset by a corresponding reduction in dilution, as we
expect to grant fewer restricted share-based awards in lieu of franchise capital
awards.
Since the IPO and including the grant in the first quarter of 2021, our board of
directors has approved the grant of 10,416,017 restricted share-based awards.
Total unrecognized non-cash compensation expense for these awards is
$123.2 million. As of the date of this filing, unvested equity awards are
comprised of the following:
                                                                         

Service & Performance


                                                  Service Only                 Conditions              Service & Market Conditions              Total
Standard Pro Rata Time Vesting                     2,351,894                       34,596                         34,597                      2,421,087
Qualified Retirement                               2,806,181                      977,758                         33,017                      3,816,956
Total Unvested                                     5,158,075                    1,012,354                         67,614                      6,238,043


Including the franchise capital awards and the equity grant in the first quarter
of 2021, total unrecognized long-term incentive compensation expense is
$158.2 million. We expect long-term incentive compensation expense to be
approximately $11 million per quarter in 2021.
We expect to continue to make equity grants each year, though the form and
structure of equity awards may change as we seek to maximize alignment between
our employees and our clients, investors, partners and stockholders. The actual
size of the expense over time will depend primarily on the number of awards
granted and our stock price at the time the grants are made. The amount of
equity granted will vary from year to year and will be influenced by our results
and other factors. From time to time, we may make individual equity grants to
people we hire.
Distribution, Servicing and Marketing
Distribution, servicing and marketing expenses primarily represent payments we
make to broker-dealers, financial advisors, defined contribution plan providers,
mutual fund supermarkets and other intermediaries for selling, servicing and
administering accounts invested in shares of Artisan Funds. Artisan Funds
authorizes intermediaries to accept purchase, exchange and redemption orders for
shares of Artisan Funds on behalf of Artisan Funds. Many intermediaries charge a
fee for those services. Artisan Funds pays a portion of some of those fees,
which portion is intended to compensate the intermediary for its provision of
services of the type that would be provided by Artisan Funds' transfer agent or
other service providers if the shares were registered directly on the books of
Artisan Funds' transfer agent. Like the investment management fees we earn as
adviser to Artisan Funds, distribution, servicing and marketing fees typically
vary with the value of the assets invested in shares of Artisan Funds. The
allocation of such fees between us and Artisan Funds is determined by the board
of Artisan Funds, based on information and a recommendation from us, with the
goal of allocating to us, at a minimum, all costs attributable to the marketing
and distribution of shares of Artisan Funds. A significant portion of Artisan
Funds' shares are held by investors through intermediaries to which we pay
distribution, servicing and marketing expenses.

                                       42
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  Tabl    e     of Co    ntents
Total distribution, servicing and marketing fees will increase as we increase
our assets under management sourced through intermediaries that charge these
fees or similar fees. The amount we pay to intermediaries for distribution and
administrative services varies by share class. As assets have transferred from
the Investor share class to the Advisor and Institutional share classes, the
amount we have paid for distribution, servicing and marketing has decreased.
Consistent with the experience of other investment managers, as the foregoing
expenses have decreased, we have seen increased requests from intermediaries for
alternative forms of compensation. To date, such alternative forms of
compensation have not been material, but they could be over time.
Occupancy
Occupancy expenses include operating leases for facilities, furniture and office
equipment, miscellaneous facility related costs and depreciation expense
associated with furniture purchases and leasehold improvements. We expect 2021
occupancy expenses will be approximately $23 million.
Communication and technology
Communication and technology expenses include information and print
subscriptions, telephone costs, information systems consulting fees, equipment
and software maintenance expenses, operating leases for information technology
equipment and depreciation and amortization expenses associated with computer
hardware and software. Information and print subscriptions represent the costs
we pay to obtain investment research and other data we need to operate our
business. A portion of these expenses generally increase or decrease in relative
proportion to the number of our employees and the overall size and scale of our
business operations. We expect to continue our measured investments in
technology to support our investment teams, distribution efforts, and scalable
operations.
On behalf of our mutual fund and separate account clients, we make decisions to
buy and sell securities for each portfolio, select broker-dealers to execute
trades and negotiate brokerage commission rates. In connection with these
transactions, we receive research products and services from broker-dealers in
exchange for the business we conduct with such firms. Some of those research
products and services could be acquired for cash and our receipt of those
products and services through the use of client commissions, or soft dollars,
reduces cash expenses we would otherwise incur. In response to the Markets in
Financial Instruments Directive II and industry changes prompted by it, we have
experienced requests from clients to bear research expenses that are currently
paid for using soft dollars. In response to such requests or as a result of
changes in our operations, we may eventually bear a significant portion or all
of the costs of research that are currently paid for using soft dollars, which
would increase our operating expenses materially.
General and Administrative
General and administrative expenses include professional fees, travel and
entertainment, certain state and local taxes, directors' and officers' liability
insurance, director fees, and other miscellaneous expenses we incur in operating
our business. Travel expenses decreased significantly in 2020 due to the
COVID-19 pandemic. We expect most operating costs, including travel expense, to
return to or exceed pre-COVID-19 levels when employees return to the office and
resume business travel.
Non-Operating Income (Expense)
Interest Expense
Interest expense primarily relates to the interest we pay on our debt. For a
description of the terms of our debt, see "-Liquidity and Capital Resources".
Interest expense also includes interest on TRA payments, which is incurred
between the due date (without extension) for our federal income tax return and
the date on which we make TRA payments.
Net Investment Gain (Loss) of Consolidated Investment Products
Net investment gain (loss) of consolidated investment products represents the
realized and unrealized investment gains (losses) related to investment products
that are included in our consolidated financial statements because Artisan holds
a controlling financial interest in the respective investment entities.
Significant portions of net investment gain (loss) of consolidated investment
products are offset by noncontrolling interests in our Consolidated Statements
of Operations.
Net Investment Income
Net investment income includes realized and unrealized investment gains (losses)
related to nonconsolidated investment products, income earned on excess cash
balances, and dividends earned on nonconsolidated equity securities.
Net Gain (Loss) on the Tax Receivable Agreements
Non-operating income (expense) also includes gains or losses related to the
changes in our estimate of the payment obligation under the TRAs, including the
impact of tax rate changes. The effect of changes in our estimate of amounts
payable under the TRAs, including the effect of changes in enacted tax rates and
in applicable tax laws, is included in net income.

                                       43
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  Tabl    e     of Co    ntents
Net Income (Loss) Attributable to Noncontrolling Interests
Net Income (Loss) Attributable to Noncontrolling Interests - Holdings
Net income (loss) attributable to noncontrolling interests - Holdings represents
the portion of earnings or loss attributable to the ownership interests in
Artisan Partners Holdings held by the limited partners of Artisan Partners
Holdings.
Net Income (Loss) Attributable to Noncontrolling Interests - Consolidated
Investment Products
Net income (loss) attributable to noncontrolling interests - consolidated
investment products represents the portion of earnings or loss attributable to
third-party investors' ownership interests in consolidated investment products.
Provision for Income Taxes
The provision for income taxes primarily represents APAM's U.S. federal, state
and local income taxes on its allocable portion of Holdings' income, as well as
foreign income taxes payable by Holdings' subsidiaries. Our effective income tax
rate is dependent on many factors, including a rate benefit attributable to the
fact that a portion of Holdings' taxable earnings are not subject to corporate
level taxes. Thus, income before income taxes includes amounts that are
attributable to noncontrolling interests and not taxable to APAM and its
subsidiaries, which reduces the effective tax rate. The effective tax rate is
also lower than the statutory rate due to dividends paid on unvested share-based
awards. These favorable impacts are partially offset by the impact of permanent
items, including certain executive compensation expenses, that are not
deductible for tax purposes.
As APAM's equity ownership in Holdings increases, the effective tax rate will
likewise increase as more income will be subject to corporate-level taxes.
                                       44
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  Tabl    e     of Co    ntents
Results of Operations
Year Ended December 31, 2020, Compared to Year Ended December 31, 2019
                                                       For the Years Ended December 31,                         Period-to-Period
                                                          2020                    2019                        $                        %
Statements of operations data:                                          (in millions, except share and per-share data)
Revenues                                          $           899.6          $      799.0          $        100.6                       13  %
Operating Expenses
Total compensation and benefits                               435.8                 400.5                    35.3                        9  %

Other operating expenses                                      105.5                 115.0                    (9.5)                      (8) %
Total operating expenses                                      541.3                 515.5                    25.8                        5  %
Total operating income                                        358.3                 283.5                    74.8                       26  %
Non-operating income (expense)
Interest expense                                              (10.8)                (11.1)                    0.3                        3  %
Other non-operating income                                     21.8                  (3.1)                   24.9                      803  %
Total non-operating income (expense)                           11.0                 (14.2)                   25.2                      177  %
Income before income taxes                                    369.3                 269.3                   100.0                       37  %
Provision for income taxes                                     60.8                  27.8                    33.0                      119  %
Net income before noncontrolling interests                    308.5                 241.5                    67.0                       28  %
Less: Noncontrolling interests - Artisan Partners
Holdings                                                       81.1                  80.1                     1.0                        1  %
Less: Noncontrolling interests - consolidated
investment products                                            14.8                   4.9                     9.9                      202  %
Net income attributable to Artisan Partners Asset
Management Inc.                                   $           212.6          $      156.5          $         56.1                       36  %
Share Data
Basic earnings per share                          $            3.40          $       2.65
Diluted earnings per share                        $            3.40          $       2.65
Basic weighted average number of common shares
outstanding                                              55,633,529         

51,127,929


Diluted weighted average number of common shares
outstanding                                              55,637,922            51,127,929


Revenues
The increase in revenues of $100.6 million, or 13%, for the year ended December
31, 2020, compared to the year ended December 31, 2019, was driven primarily by
a $13.9 billion, or 13%, increase in our average assets under management and a
$10.1 million increase in performance fee revenue. The weighted average
investment management fee, which excludes performance fees, was 70.9 basis
points for the year ended December 31, 2020, compared to 71.6 basis points for
the year ended December 31, 2019.
The following table sets forth the investment advisory fees and weighted average
management fee earned by investment vehicle. The weighted average management fee
for Artisan Funds and Artisan Global Funds reflects the additional services we
provide to these pooled vehicles.
                                                                                           Artisan Funds and Artisan Global
                                                     Separate Accounts                                   Funds
 For the Years Ended December 31,                 2020                   2019                  2020                  2019
                                                                         (dollars in millions)
Investment advisory fees                  $         362.4            $    314.1          $      537.2            $    484.9
Weighted average management fee(1)                    52.6 bps            53.4 bps                91.6 bps            91.5 bps
Percentage of ending AUM                               53    %               53  %                 47    %               47  %

(1) We compute our weighted average management fee by dividing annualized management fees (which excludes performance fees) by average assets under management for the applicable period. The weighted average management fee for prior periods have been recast to exclude performance fee revenue.


                                       45
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  Tabl    e     of Co    ntents
Operating Expenses
The increase in total operating expenses of $25.8 million, or 5%, for the year
ended December 31, 2020, compared to the year ended December 31, 2019, was
primarily a result of higher incentive compensation expense related to increased
revenues and higher salary and benefits expenses on an increased number of
employees. The increases were partially offset by lower equity-based
compensation expense and a decrease in travel expenses in response to the
COVID-19 pandemic.
Compensation and Benefits
                                                     For the Years Ended December                Period-to-Period
                                                                 31,
                                                        2020              2019                  $                    %
                                                                        (in millions)

Salaries, incentive compensation and benefits (1) $ 399.3 $ 358.4 $ 40.9

               11  %
Restricted share-based award compensation expense        36.5             42.1                     (5.6)             (13) %
Total compensation and benefits                     $   435.8          $ 400.5          $          35.3                9  %
(1) Excluding restricted share-based award
compensation expense


The increase in salaries, incentive compensation and benefits was driven
primarily by a $34.1 million increase in incentive compensation paid to our
investment and marketing professionals as a result of the increase in revenue
and higher salary and benefits expenses on an increased number of employees.
Restricted share-based award compensation expense decreased $5.6 million as the
awards that became fully amortized during 2019 and 2020 had a higher value than
the awards granted in 2019 and 2020.
Total compensation and benefits was 48% and 50% of our revenues for the years
ended December 31, 2020 and 2019, respectively.
Other operating expenses
Other operating expenses decreased $9.5 million for the year ended December 31,
2020, compared to the year ended December 31, 2019, primarily due to an $8.4
million decrease in travel expenses in response to the COVID-19 pandemic.
Non-Operating Income (Expense)
Non-operating income (expense) consisted of the following:
                                                      For the Years Ended December                 Period-to-Period
                                                                  31,
                                                         2020              2019                  $                     %
                                                                         (in millions)
Interest expense                                     $   (10.8)         $ (11.1)         $           0.3                 3  %
Net investment gain (loss) of consolidated
investment products                                       26.2             10.1                     16.1               159  %
Other investment gain (loss)                               0.3              6.4                     (6.1)              (95) %

Net gain (loss) on the tax receivable agreements (4.7) (19.6)

                    14.9               (76) %
Total non-operating income (expense)                 $    11.0          $ (14.2)         $          25.2              (177) %



Non-operating income (expense) for the year ended December 31, 2020 includes a
$4.7 million loss relating to a change in estimate of the payment obligation
under the tax receivable agreements, compared to a $19.6 million loss for the
year ended December 31, 2019. The effect of changes in that estimate after the
date of an exchange or sale is included in net income. The changes in estimate
in 2020 and 2019 were due to the remeasurement of deferred tax assets relating
to an increase in estimated state income tax rates.
Provision for Income Taxes
APAM's effective income tax rate for the years ended December 31, 2020 and 2019
was 16.5% and 10.3%, respectively. The increase in effective tax rate was
primarily due to a larger remeasurement of deferred tax assets in 2019 compared
to 2020, resulting from an increase in estimated state income tax rates. An
increase in Artisan's state deferred income tax rates results in an increase to
deferred tax assets with a corresponding decrease to the provision for income
taxes.

                                       46
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  Tabl    e     of Co    ntents
Several factors contribute to the effective tax rate, including a rate benefit
attributable to the fact that approximately 24% and 31% of Holdings' full year
projected taxable earnings were not subject to corporate-level taxes for the
years ended December 31, 2020 and 2019, respectively. Thus, income before income
taxes includes amounts that are attributable to noncontrolling interests and not
taxable to APAM and its subsidiaries, which reduces the effective tax rate. As
APAM's equity ownership in Holdings increases, the effective tax rate will
likewise increase as more income will be subject to corporate-level taxes. The
effective tax rate was favorably impacted in both periods due to tax deductible
dividends paid on unvested restricted share-based awards.
Earnings Per Share
Weighted average basic and diluted shares of Class A common stock outstanding
were higher for the year ended December 31, 2020, compared to the year ended
December 31, 2019, as a result of stock offerings, unit exchanges, and equity
award grants. See Note 12, "Earnings Per Share" in the Notes to the Consolidated
Financial Statements in Item 8 of this report for further discussion of earnings
per share.
Year Ended December 31, 2019 Compared to the Year Ended December 31, 2018
                                                       For the Years Ended December 31,                      For the Period-to-Period
                                                          2019                    2018                         $                        %
Statements of operations data:                                           (in millions, except share and per-share data)
Revenues                                          $           799.0          $      828.6          $         (29.6)                       (4) %
Operating Expenses
Total compensation and benefits                               400.5                 413.2                    (12.7)                       (3) %

Other operating expenses                                      115.0                 110.5                      4.5                         4  %
Total operating expenses                                      515.5                 523.7                     (8.2)                       (2) %
Total operating income                                        283.5                 304.9                    (21.4)                       (7) %
Non-operating income (expense)
Interest expense                                              (11.1)                (11.2)                     0.1                         1  %

Other non-operating income                                     (3.1)                  8.1                    (11.2)                     (138) %
Total non-operating income (expense)                          (14.2)                 (3.1)                   (11.1)                     (358) %
Income before income taxes                                    269.3                 301.8                    (32.5)                      (11) %
Provision for income taxes                                     27.8                  47.6                    (19.8)                      (42) %
Net income before noncontrolling interests                    241.5                 254.2                    (12.7)                       (5) %
Less: Noncontrolling interests - Artisan Partners              80.1                  91.1                    (11.0)
Holdings                                                                                                                                 (12) %
Less: Noncontrolling interests - consolidated
investment products                                             4.9                   4.8                      0.1                         2  %
Net income attributable to Artisan Partners Asset
Management Inc.                                   $           156.5          $      158.3          $          (1.8)                       (1) %
Share Data
Basic and diluted earnings per share              $            2.65          $       2.84
Basic and diluted weighted average number of
common shares outstanding                                51,127,929         

48,862,435




A detailed discussion of the year-over-year results for the year ended December
31, 2019 compared to the year ended December 31, 2018 can be found in "Item
7-Management's Discussion and Analysis of Financial Condition and Results of
Operations" of our Annual Report on Form 10-K for the fiscal year ended December
31, 2019, filed with the SEC on February 18, 2020.

                                       47
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  Tabl    e     of Co    ntents
Supplemental Non-GAAP Financial Information
Our management uses non-GAAP measures (referred to as "adjusted" measures) of
net income to evaluate the profitability and efficiency of the underlying
operations of our business and as a factor when considering net income available
for distributions and dividends. These adjusted measures remove the impact of
(1) net gain (loss) on the tax receivable agreements (if any), (2) net
investment gain (loss) of investment products, and (3) the remeasurement of
deferred taxes. These adjustments also remove the non-operational complexities
of our structure by adding back noncontrolling interests and assuming all income
of Artisan Partners Holdings is allocated to APAM. Management believes these
non-GAAP measures provide more meaningful information to analyze our
profitability and efficiency between periods and over time. We have included
these non-GAAP measures to provide investors with the same financial metrics
used by management to manage the Company.
Non-GAAP measures should be considered in addition to, and not as a substitute
for, financial measures prepared in accordance with GAAP. Our non-GAAP measures
may differ from similar measures used by other companies, even if similar terms
are used to identify such measures. Our non-GAAP measures are as follows:
•Adjusted net income represents net income excluding the impact of (1) net gain
(loss) on the tax receivable agreements (if any), (2) net investment gain (loss)
of investment products, and (3) the remeasurement of deferred taxes. Adjusted
net income also reflects income taxes assuming the vesting of all unvested Class
A share-based awards and as if all outstanding limited partnership units of
Artisan Partners Holdings had been exchanged for Class A common stock of APAM on
a one-for-one basis. Assuming full vesting and exchange, all income of Artisan
Partners Holdings is treated as if it were allocated to APAM, and the adjusted
provision for income taxes represents an estimate of income tax expense at an
effective rate reflecting APAM's current federal, state, and local income
statutory tax rates. The adjusted tax rate was 24.7%, 24.1% and 23.5% for the
years ended December 31, 2020, 2019 and 2018, respectively.
•Adjusted net income per adjusted share is calculated by dividing adjusted net
income by adjusted shares. The number of adjusted shares is derived by assuming
the vesting of all unvested Class A share-based awards and the exchange of all
outstanding limited partnership units of Artisan Partners Holdings for Class A
common stock of APAM on a one-for-one basis.
•Adjusted EBITDA represents adjusted net income before interest expense, income
taxes, depreciation and amortization expense.
Net gain (loss) on the tax receivable agreements represents the income (expense)
associated with the change in estimate of amounts payable under the tax
receivable agreements entered into in connection with APAM's initial public
offering and related reorganization.
Net investment gain (loss) of investment products represents the non-operating
income (expense) related to the Company's seed investments, in both consolidated
investment products and nonconsolidated investment products. Excluding these
non-operating market gains or losses on seed investments provides greater
transparency to evaluate the profitability and efficiency of the underlying
operations of the business.
                                       48
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  Tabl    e     of Co    ntents
The following table sets forth, for the periods indicated, a reconciliation from
GAAP financial measures to non-GAAP measures:
                                                                   For the Years Ended December 31,
                                                                          2020                   2019               2018
                                                                       (unaudited; in millions, except per share data)
Reconciliation of non-GAAP financial measures:
Net income attributable to Artisan Partners Asset
Management Inc. (GAAP)                                            $         

212.6 $ 156.5 $ 158.3 Add back: Net income attributable to noncontrolling interests - Artisan Partners Holdings

                                          81.1               80.1               91.1
Add back: Provision for income taxes                                           60.8               27.8               47.6

Add back: Net (gain) loss on the tax receivable
agreements                                                                      4.7               19.6               (0.3)

Add back: Net investment (gain) loss of investment products attributable to APAM

                                                 (10.3)              (9.9)              (1.1)
Less: Adjusted provision for income taxes                                      86.2               66.1               69.5
Adjusted net income (Non-GAAP)                                    $           262.7          $   208.0          $   226.1

Average shares outstanding
Class A common shares                                                          55.6               51.1               48.9
Assumed vesting or exchange of:
Unvested Class A restricted share-based awards                                  5.4                5.1                4.8
Artisan Partners Holdings units outstanding
(noncontrolling interests)                                                     17.9               21.8               23.3
Adjusted shares                                                                78.9               78.0               77.0

Basic and diluted earnings per share (GAAP)                       $            3.40          $    2.65          $    2.84
Adjusted net income per adjusted share (Non-GAAP)                 $         

3.33 $ 2.67 $ 2.94



Net income attributable to Artisan Partners Asset
Management Inc. (GAAP)                                            $         

212.6 $ 156.5 $ 158.3 Add back: Net income attributable to noncontrolling interests - Artisan Partners Holdings

                                          81.1               80.1               91.1

Add back: Net (gain) loss on the tax receivable
agreements                                                                      4.7               19.6               (0.3)

Add back: Net investment (gain) loss of investment products attributable to APAM

                                                 (10.3)              (9.9)              (1.1)
Add back: Interest expense                                                     10.8               11.1               11.2
Add back: Provision for income taxes                                           60.8               27.8               47.6
Add back: Depreciation and amortization                                         6.6                6.8                5.7
Adjusted EBITDA (Non-GAAP)                                        $           366.3          $   292.0          $   312.5



                                       49

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  Tabl    e     of Co    ntents
Liquidity and Capital Resources
Our working capital needs, including accrued incentive compensation payments,
have been and are expected to be met primarily through cash generated by our
operations. The assets and liabilities of consolidated investment products
attributable to third-party investors do not impact our liquidity and capital
resources. We have no right to the benefits from, nor do we bear the risks
associated with, the assets and liabilities of consolidated investment products,
beyond our direct equity investment and any investment advisory fees earned.
Accordingly, assets and liabilities of consolidated investment products
attributable to third-party investors are excluded from the amounts and
discussions below. The following table shows our liquidity position as of
December 31, 2020 and December 31, 2019:
                                                                                           December 31,
                                                                  December 31, 2020            2019

                                                                               (in millions)
Cash and cash equivalents                                         $        155.0          $      134.6
Accounts receivable                                               $         99.9          $       81.9
Seed investments(1)                                               $         62.6          $       57.8
Undrawn commitment on revolving credit facility                   $        100.0          $      100.0
(1) Seed investments include Artisan's direct equity investments in consolidated and nonconsolidated
Artisan-sponsored investment products.


We manage our cash balances in order to fund our day-to-day operations. Accounts
receivable primarily represent investment advisory fees that have been earned,
but not yet received from our clients. We perform a review of our receivables on
a monthly basis to assess collectability. As of December 31, 2020, none of our
receivables were considered uncollectable.
We utilize capital to make seed investments in Artisan-sponsored investment
products to support the development of new investment strategies and vehicles.
As of December 31, 2020, the balance of all seed investments, including
investments in consolidated investment products, was $62.6 million. The seed
investments are generally redeemable at our discretion.
We have $200 million in unsecured notes outstanding and a $100 million revolving
credit facility with a five-year term ending August 2022. The notes are
comprised of three series, Series C, Series D, and Series E, each with a balloon
payment at maturity. The $100 million revolving credit facility was unused as of
and for the year ended December 31, 2020.
The fixed interest rate on each series of unsecured notes is subject to a 100
basis point increase in the event Holdings receives a below-investment grade
rating and any such increase will continue to apply until an investment grade
rating is received. Holdings maintained an investment grade rating for the year
ended December 31, 2020.
These borrowings contain certain customary covenants including limitations on
Artisan Partners Holdings' ability to: (i) incur additional indebtedness or
liens, (ii) engage in mergers or other fundamental changes, (iii) sell or
otherwise dispose of assets including equity interests, and (iv) make dividend
payments or other distributions to Artisan Partners Holdings' partners (other
than, among others, tax distributions paid to partners for the purpose of
funding tax liabilities attributable to their interests) when a default occurred
and is continuing or would result from such a distribution. In addition, in the
event of a Change of Control (as defined in the Note Purchase Agreement) or if
Artisan's average assets under management for a fiscal quarter is below $45
billion, Holdings is generally required to offer to pre-pay the notes. Artisan
Partners Limited Partnership, a wholly-owned subsidiary of Holdings, has
guaranteed Holdings' obligations under the terms of the Note Purchase Agreement.
In addition, covenants in the note purchase and revolving credit agreements
require Artisan Partners Holdings to maintain the following financial ratios:
•leverage ratio (calculated as the ratio of consolidated total indebtedness on
any date to consolidated EBITDA for the period of four consecutive fiscal
quarters ended on or prior to such date) cannot exceed 3.00 to 1.00 (Artisan
Partners Holdings' leverage ratio for the year ended December 31, 2020 was 0.5
to 1.00); and
•interest coverage ratio (calculated as the ratio of consolidated EBITDA for any
period of four consecutive fiscal quarters to consolidated interest expense for
such period) cannot be less than 4.00 to 1.00 for such period (Artisan Partners
Holdings' interest coverage ratio for the year ended December 31, 2020 was 39.7
to 1.00).
Our failure to comply with any of the covenants or restrictions described above
could result in an event of default under the agreements, giving our lenders the
ability to accelerate repayment of our obligations. We were in compliance with
all debt covenants as of December 31, 2020.

                                       50
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  Tabl    e     of Co    ntents
Distributions and Dividends
Artisan Partners Holdings' distributions, including distributions to APAM, for
the years ended December 31, 2020 and 2019 were as follows:
                                                                          For the Years Ended December
                                                                                      31,
                                                                             2020              2019
                                                                                 (in millions)
Holdings Partnership Distributions to Limited Partners                   $    85.8          $  94.8
Holdings Partnership Distributions to APAM                                   270.0            226.3
Total Holdings Partnership Distributions                                 $  

355.8 $ 321.1




APAM, acting as the general partner of Artisan Partners Holdings, declared,
effective February 2, 2021, a distribution of $60.4 million payable by Artisan
Partners Holdings on February 19, 2021 to holders of its partnership units,
including APAM.
APAM declared and paid the following dividends per share during the years ended
December 31, 2020 and 2019:
Type of Dividend         Class of Stock                For the Years Ended December 31,
                                                               2020                        2019
Quarterly                Common Class A      $            2.79                           $ 2.36
Special Annual           Common Class A      $            0.60                           $ 1.03


Our board of directors declared, effective February 2, 2021, a variable
quarterly dividend of $0.97 per share of Class A common stock with respect to
the December quarter of 2020 and a special dividend of $0.31. The combined
amount, $1.28 per share of Class A common stock, will be paid on February 26,
2021 to stockholders of record as of the close of business on February 12,
2021. The variable quarterly dividend of $0.97 per share represents
approximately 80% of the cash generated in the December quarter of 2020 and a
pro-rata portion of 2020 tax savings related to our tax receivable
agreements. The special dividend represents the remainder of undistributed cash
generated during the year ended December 31, 2020, less the cash reserved for
the 2021 franchise capital award, which reduced the 2020 special dividend by
approximately $0.44 per share.
Subject to Board approval each quarter, we currently expect to pay a quarterly
dividend of approximately 80% of the cash the Company generates each quarter. We
expect cash generation will generally equal adjusted net income plus
equity-based compensation expense, less cash reserved for future franchise
capital awards (which we expect will approximate 4% of investment management
revenues each quarter), with additional adjustments made for certain other
sources and uses of cash, including capital expenditures. After the end of the
year, our Board will consider paying a special dividend after determining the
amount of cash needed for general corporate purposes and investments in growth
and strategic initiatives. Although we expect to pay dividends according to our
dividend policy, we may not pay dividends according to our policy or at all.
Tax Receivable Agreements ("TRAs")
In addition to funding our normal operations, we will be required to fund
amounts payable under the TRAs that we entered into in connection with the IPO,
which resulted in the recognition of a $412.5 million liability as of
December 31, 2020. The liability generally represents 85% of the tax benefits
APAM expects to realize as a result of the merger of an entity into APAM as part
of the IPO Reorganization, our purchase of partnership units from limited
partners of Holdings and the exchange of partnership units (for shares of Class
A common stock or other consideration). The estimated liability assumes no
material changes in the relevant tax law and that APAM earns sufficient taxable
income to realize all tax benefits subject to the TRAs. An increase or decrease
in future tax rates will increase or decrease, respectively, the expected tax
benefits APAM would realize and the amounts payable under the TRAs. Changes in
the estimate of expected tax benefits APAM would realize and the amounts payable
under the TRAs as a result of change in tax rates have been and will be recorded
in net income.
The liability will increase upon future purchases or exchanges of limited
partnership units with the increase representing amounts payable under the TRAs
equal to 85% of the estimated future tax benefits, if any, resulting from such
purchases or exchanges. We intend to fund the payment of amounts due under the
TRAs out of the reduced tax payments that APAM realizes in respect of the tax
attributes to which the TRAs relate.
The actual increase in tax basis, as well as the amount and timing of any
payments under these agreements, will vary depending upon a number of factors,
including the timing of sales or exchanges by the holders of limited partnership
units, the price of the Class A common stock at the time of such sales or
exchanges, whether such sales or exchanges are taxable, the amount and timing of
the taxable income APAM generates in the future and the tax rate then applicable
and the portion of APAM's payments under the TRAs constituting imputed interest
or depreciable basis or amortizable basis.
                                       51
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  Tabl    e     of Co    ntents
In certain cases, payments under the TRAs may be accelerated and/or
significantly exceed the actual benefits we realize in respect of the tax
attributes subject to the TRAs. In such cases, we intend to fund those payments
with cash on hand, although we may have to borrow funds depending on the amount
and timing of the payments. During the year ended December 31, 2020, we made
payments of $27.0 million, related to the TRAs, including interest. We expect to
make payments of approximately $32 million in 2021 related to the TRAs.

Cash Flows
                                                                For the Years Ended December 31,
                                                          2020                 2019                2018
                                                                          (in millions)
Cash, cash equivalents and restricted cash as of     $      144.3          $    175.5          $    159.8
January 1
Net cash provided by operating activities                   318.7               292.9               333.3

Net cash provided by (used in) investing activities 18.7

     (17.5)              (14.3)
Net cash used in financing activities                      (282.2)             (306.6)             (263.5)
Net impact of deconsolidation of consolidated                   -
investment products                                                                 -               (39.8)

Cash, cash equivalents and restricted cash as of $ 199.5 $ 144.3 $ 175.5 December 31,





Year Ended December 31, 2020 Compared to Year Ended December 31, 2019
Net cash provided by operating activities increased $25.8 million for the year
ended December 31, 2020, compared to the year ended December 31, 2019, primarily
due to an increase in operating income resulting from higher average AUM and
revenues, partially offset by decreases resulting from income tax payments and
timing differences in other working capital accounts. For the year ended
December 31, 2020 compared to the year ended December 31, 2019, our operating
income, excluding noncash share-based related compensation expense, increased
$69.2 million. Cash paid for income taxes increased $16.9 million and changes in
other working capital negatively impacted operating cash flows by $16.9 million
primarily due to an increase in accounts receivable and the timing of executive
bonus payments. Operating cash flows were also negatively impacted by a $9.3
million reduction in cash provided by consolidated investment products.
Investing activities consist primarily of acquiring and selling property and
equipment, leasehold improvements and the purchase and sale of investment
securities. Net cash provided by investing activities increased $36.2 million
during the year ended December 31, 2020, primarily due to a $21.5 million
increase in net proceeds from the sale of investment securities and a $14.7
million decrease in the acquisition of property and equipment and leasehold
improvements.
Financing activities consist primarily of partnership distributions to
non-controlling interests, dividend payments to holders of our Class A common
stock, proceeds from the issuance of Class A common stock in follow-on
offerings, payments to purchase Holdings partnership units, and payments of
amounts owed under the tax receivable agreements. Net cash used in financing
activities decreased $24.4 million during the year ended December 31, 2020,
primarily due to a $34.4 million increase in contributions from noncontrolling
interests in our consolidated investment products and a $9.0 million decrease in
distributions paid to limited partners. These lower cash uses were partially
offset by a $14.8 million increase in dividends paid.

                                       52
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  Tabl    e     of Co    ntents
Contractual Obligations
The following table sets forth our contractual obligations under certain
contracts as of December 31, 2020:
                                                                    Payments Due by Period
                                                     Less than                                                   More than 5
                                   Total              1 year             1-3 Years           3-5 Years              Years
                                                                        (in millions)
Principal payments on
borrowings                      $   200.0          $        -          $     90.0          $     60.0          $       50.0
TRAs (1)                            412.5                   -                   -                   -                     -
Interest payable                     39.5                10.3                15.0                 9.7                   4.5
Lease obligations                   109.9                16.7                29.2                27.0                  37.0
Total Contractual Obligations   $   761.9          $     27.0          $    134.2          $     96.7          $       91.5
(1) The estimated payments under the TRAs as of December 31, 2020 are described above under "Liquidity and Capital Resources -
Tax Receivable Agreements ("TRAs")". However, amounts payable under the TRAs will increase upon exchanges of Holdings units
for our Class A common stock or sales of Holdings units to us, with the increase representing 85% of the estimated future tax
benefits, if any, resulting from the exchanges or sales. The actual amount and timing of payments associated with our existing
payable under our tax receivable agreements or future exchanges or sales, and associated tax benefits, will vary depending
upon a number of factors as described above. As a result, the timing of payments by period is currently unknown. We expect to
pay approximately $32 million in 2021 related to the TRAs.


The table above does not include income tax liabilities for unrecognized tax
benefits due to the uncertainty regarding the timing and amount of future cash
outflows. As of December 31, 2020, the liability was $1.3 million, which
included accrued interest of $0.2 million.
Off-Balance Sheet Arrangements
As of December 31, 2020, we did not have any off-balance sheet arrangements that
have, or are reasonably likely to have, a material current or future effect on
our financial condition, results of operations, liquidity or capital resources.
Critical Accounting Policies and Estimates
The accompanying consolidated financial statements were prepared in accordance
with GAAP, and related rules and regulations of the SEC. The preparation of
financial statements in conformity with GAAP requires management to make
estimates or assumptions that affect the reported amounts of assets and
liabilities at the date of the financial statements and the reported amounts of
revenues and expenses during the periods presented. Actual results could differ
from these estimates or assumptions and may have a material effect on the
consolidated financial statements.
Accounting policies are an integral part of our financial statements. A thorough
understanding of these accounting policies is essential when reviewing our
reported results of operations and our financial condition. Management believes
that the critical accounting policies and estimates discussed below involve
additional management judgment due to the sensitivity of the methods and
assumptions used.
Consolidation
We consolidate all subsidiaries or other entities in which we have a controlling
financial interest. We assess each legal entity in which we hold a variable
interest on a quarterly basis to determine whether consolidation is appropriate.
We determine whether we have a controlling financial interest in the entity by
evaluating whether the entity is a voting interest entity ("VOE") or a variable
interest entity ("VIE") under GAAP. Assessing whether an entity is a VIE or VOE
and if it requires consolidation involves judgment and analysis. Factors
considered in this assessment include the legal organization of the entity, our
equity ownership and contractual involvement with the entity and any related
party or de facto agent implications of our involvement with the entity.
Voting Interest Entities - A VOE is an entity in which (i) the total equity
investment at risk is sufficient to enable the entity to finance its activities
independently and (ii) the equity holders at risk have the obligation to absorb
losses, the right to receive residual returns and the right to direct the
activities of the entity that most significantly impact the entity's economic
performance, whereby the equity investment has all the characteristics of a
controlling financial interest. As a result, voting rights are a key driver of
determining which party, if any, should consolidate the entity. Under the VOE
model, controlling financial interest is generally defined as a majority
ownership of voting interests.
Variable Interest Entities - A VIE is an entity that lacks one or more of the
characteristics of a VOE. In accordance with GAAP, an enterprise must
consolidate all VIEs of which it is the primary beneficiary. We determine if a
legal entity meets the definition of a VIE by considering whether the fund's
equity investment at risk is sufficient to finance its activities without
additional subordinated financial support and whether the fund's at-risk equity
holders absorb any losses, have the right to receive residual returns and have
the right to direct the activities of the entity most responsible for the
entity's economic performance.
                                       53
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  Tabl    e     of Co    ntents
Under the VIE model, controlling financial interest is defined as (i) the power
to direct activities that most significantly impact the economic performance of
the entity and (ii) the right to receive potentially significant benefits or the
obligation to absorb potentially significant losses. We will generally
consolidate VIEs in which we meet the power criteria and hold an equity
ownership interest of greater than 10%.
We serve as the investment adviser for Artisan Funds, a family of mutual funds
registered with the SEC under the Investment Company Act of 1940, and investment
manager of Artisan Global Funds, a family of Ireland-based UCITS funds. Artisan
Funds and Artisan Global Funds are corporate entities the business and affairs
of which are managed by their respective boards of directors. The shareholders
of the funds retain voting rights, including the right to elect and reelect
members of their respective boards of directors. Each series of Artisan Funds is
a VOE and is separately evaluated for consolidation under the VOE model. The
shareholders of Artisan Global Funds lack simple majority liquidation rights,
and as a result, Artisan Global Funds is evaluated for consolidation under the
VIE model. Artisan Private Funds are also evaluated for consolidation under the
VIE model because third-party equity holders of the funds lack the ability to
remove Artisan as the general partner, or otherwise divest Artisan of its
control of the funds.
Seed Investments - We generally make seed investments in sponsored investment
portfolios at the portfolio's formation. If the seed investment results in a
controlling financial interest, we will consolidate the investment, and the
underlying individual securities will be accounted for based on their
classification at the underlying fund. If the seed investment results in
significant influence, but not control, the investment will be accounted for as
an equity method investment. Significant influence is generally considered to
exist with equity ownership levels between 20% and 50%, although other factors
are considered. Seed investments in which we do not have a controlling financial
interest or significant influence are accounted for as investment securities.
These investments are measured at fair value in the Consolidated Statement of
Financial Condition. Realized and unrealized gains (losses) on investment
securities are recorded in net investment income in the Consolidated Statements
of Operations. Dividend income from these investments is recognized when earned
and is included in net investment income in the Consolidated Statements of
Operations.
Revenue Recognition
Investment management fees are generally computed as a percentage of assets
under management and are recognized as revenue at the end of each distinct
service period. Fees for providing investment management services are computed
and billed in accordance with the underlying investment management agreements,
which is generally on a monthly or quarterly basis. Investment management fees
are presented net of cash rebates to certain Artisan Global Fund investors and
expense reimbursements pursuant to contractual expense limitations of pooled
investment vehicles.
A number of investment management agreements provide for performance-based fees
or incentive allocations, collectively "performance fees". Performance fees, if
earned, are recognized upon completion of the contractually determined
measurement period, which is generally quarterly or annually. Performance fees
generally are not subject to claw back as a result of performance declines
subsequent to the most recent measurement date.
Artisan accounts for asset management services as a single performance
obligation that is satisfied over time, using a time-based measure of progress
to recognize revenue. Customer consideration is variable due to the uncertainty
of the value of assets under management during each distinct service period. At
the end of each quarter, Artisan records revenue for the actual amount of
investment management fees for that quarter because the uncertainty has been
resolved.
Performance fees are subject to the uncertainty of market volatility, and as a
result, the entire amount of the variable consideration related to performance
fees is constrained until the end of each measurement period. At the end of the
quarterly or annual measurement period, revenue is recorded for the actual
amount of performance fees earned during that period because the uncertainty has
been resolved.
The portfolios of Artisan Funds and Artisan Global Funds, as well as the
portfolios we manage for our separate account clients, are invested principally
in securities for which market values are readily available, with a portion of
each portfolio held in cash or cash-like instruments. With the exception of the
assets managed by our Credit team (which represented approximately 4.0% of our
assets under management at December 31, 2020), the portfolios are invested
principally in publicly-traded equity securities.
The investment management fees that we receive are calculated based on the
values of the securities held in the accounts that we manage for our clients.
For our U.S.-registered mutual fund and UCITS funds clients, including Artisan
Funds and Artisan Global Funds, and for Artisan Private Funds, our fees are
based on the values of the funds' assets as determined for purposes of
calculating their net asset values. Securities held by Artisan Funds, Artisan
Global Funds, and Artisan Private Funds are generally valued at closing market
prices, or if closing market prices are not readily available or are not
considered reliable, at a fair value determined under procedures established by
the fund's board (fair value pricing). Values of securities determined using
fair value pricing are likely to be different than they would be if only closing
market prices were used.

                                       54
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  Tabl    e     of Co    ntents
For separate account clients, our fees may be based, at the client's option, on
the values of the securities in the portfolios we manage as determined by the
client (or its custodian or other service provider) or by us in accordance with
valuation procedures we have adopted. The valuation procedures we have adopted
generally use closing market prices in the markets in which the securities
trade, without adjustment for subsequent events except in unusual circumstances.
We believe that our fees based on valuations determined under our procedures are
not materially different from the fees we receive that are based on valuations
determined by clients, their custodians or other service providers.
Income Taxes
We operate in numerous states and countries and must allocate our income,
expenses, and earnings under the various laws and regulations of each of these
taxing jurisdictions. Accordingly, our provision for income taxes represents our
total estimate of the liability for income taxes that we have incurred in doing
business each year in all of our locations. Annually, we file tax returns that
represent our filing positions with each jurisdiction and settle our tax return
liabilities. Each jurisdiction has the right to audit those tax returns and may
take different positions with respect to income and expense allocations and
taxable earnings determinations. Because the determination of our annual income
tax provision is subject to judgments and estimates, actual results may vary
from those recorded in our financial statements. We recognize additions to and
reductions in income tax expense during a reporting period that pertains to
prior period provisions as our estimated liabilities are revised and our actual
tax returns and tax audits are completed.
Our management is required to exercise judgment in developing our provision for
income taxes, including the determination of deferred tax assets and liabilities
and any valuation allowance that might be required against deferred tax assets.
As of December 31, 2020, we have not recorded a valuation allowance on any
deferred tax assets. In the event that sufficient taxable income of the same
character does not result in future years, among other things, a valuation
allowance for certain of our deferred tax assets may be required.
Payments pursuant to the Tax Receivable Agreements ("TRAs")
We have recorded a liability of $412.5 million as of December 31, 2020,
representing 85% of the estimated future tax benefits subject to the TRAs. The
actual amount and timing of any payments under these agreements will vary
depending upon a number of factors, including the timing of sales or exchanges
by the holders of limited partnership units, the price of the Class A common
stock at the time of such sales or exchanges, whether such sales or exchanges
are taxable, the amount and timing of the taxable income APAM generates in the
future and the tax rate then applicable and the portion of APAM's payments under
the TRAs constituting imputed interest or depreciable basis or amortizable
basis.
New or Revised Accounting Standards
See Note 2, "Summary of Significant Accounting Policies - Recent accounting
pronouncements" to the Consolidated Financial Statements included in Item 8 of
Part II of this Form 10-K.
Item 7A. Qualitative and Quantitative Disclosures Regarding Market Risk
Market Risk
Our exposure to market risk is directly related to the role of our operating
company as an investment adviser for the pooled vehicles and separate accounts
it manages. Essentially all of our revenues are derived from investment
management agreements with these vehicles and accounts. Under these agreements,
the investment advisory fees we receive are generally based on the value of our
assets under management, our fee rates and, for the accounts on which we earn
performance based fees, the investment performance of those accounts.
Accordingly, if our assets under management decline as a result of market
depreciation, our revenues and net income will also decline. In addition, such a
decline could cause our clients to withdraw their funds in favor of investments
believed to offer higher returns or lower risk, which would cause our revenues
to decline further.
The value of our assets under management was $157.8 billion as of December 31,
2020. A 10% increase or decrease in the value of our assets under management, if
proportionately distributed over all our investment strategies, products and
client relationships, would cause an annualized increase or decrease in our
revenues of approximately $111.9 million at our current weighted average fee
rate of 71 basis points. Because of our declining rates of fee for larger
relationships and differences in our rates of fee across investment strategies,
a change in the composition of our assets under management, in particular an
increase in the proportion of our total assets under management attributable to
strategies, clients or relationships with lower effective rates of fees, could
have a material negative impact on our overall weighted average rate of fee. The
same 10% increase or decrease in the value of our total assets under management,
if attributed entirely to a proportionate increase or decrease in the assets of
each of the Artisan Funds and Artisan Global Funds, to which we provide a range
of services in addition to those provided to separate accounts and therefore
charge a higher rate of fee, would cause an annualized increase or decrease in
our revenues of approximately $144.5 million at the Artisan Funds and Artisan
Global Funds aggregate weighted average fee of 92 basis points. If the same 10%
increase or decrease in the value of our total assets under management was
attributable entirely to a proportionate increase or decrease in the assets of
each separate account we manage, it would cause an annualized increase or
decrease in our revenues of approximately $83.0 million at the current weighted
average fee rate across all of our separate accounts of 53 basis points.
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As is customary in the asset management industry, clients invest in particular
strategies to gain exposure to certain asset classes, which exposes their
investment to the benefits and risks of those asset classes. Because we believe
that our clients invest in each of our strategies in order to gain exposure to
the portfolio securities of the respective strategies and may implement their
own risk management program or procedures, we have not adopted a corporate-level
risk management policy regarding client assets, nor have we attempted to hedge
at the corporate level or within individual strategies the market risks that
would affect the value of our overall assets under management and related
revenues. Some of these risks (e.g., sector risks and currency risks) are
inherent in certain strategies, and clients may invest in particular strategies
to gain exposure to particular risks. While negative returns in our investment
strategies and net client cash outflows do not directly reduce the assets on our
balance sheet (because the assets we manage are owned by our clients, not us),
any reduction in the value of our assets under management would result in a
reduction in our revenues.
We also are subject to market risk from a decline in the prices of marketable
securities that we own. The total value of marketable securities we owned,
including our direct equity investments in consolidated investment products, was
$62.6 million as of December 31, 2020. We invested in certain Artisan Private
Funds, Artisan Funds and Artisan Global Funds in amounts sufficient to cover
certain organizational expenses and to ensure that the funds had sufficient
assets at the commencement of their operations to build a viable investment
portfolio. Assuming a 10% increase or decrease in the values of our total
marketable securities, the fair value would increase or decrease by $6.3 million
at December 31, 2020. Management regularly monitors the value of these
investments; however, given their nature and relative size, we have not adopted
a specific risk management policy to manage the associated market risk. Due to
the nature of our business, we believe that we do not face any material risk
from inflation.
Exchange Rate Risk
A substantial portion of the accounts that we advise, or sub-advise, hold
investments that are denominated in currencies other than the U.S. dollar.
Movements in the rate of exchange between the U.S. dollar and the underlying
foreign currency affect the values of assets held in accounts we manage, thereby
affecting the amount of revenues we earn. The value of the assets we manage was
$157.8 billion as of December 31, 2020. As of December 31, 2020, approximately
50% of our assets under management were invested in strategies that primarily
invest in securities of non-U.S. companies and approximately 42% of our assets
under management were invested in securities denominated in currencies other
than the U.S. dollar. To the extent our assets under management are denominated
in currencies other than the U.S. dollar, the value of those assets under
management will decrease with an increase in the value of the U.S. dollar, or
increase with a decrease in the value of the U.S. dollar. Each investment team
monitors its own exposure to exchange rate risk and makes decisions on how to
manage that risk in the portfolios managed by that team.
We have not adopted a corporate-level risk management policy to manage exchange
rate risk in the assets we manage. Assuming that 42% of our assets under
management is invested in securities denominated in currencies other than the
U.S. dollar and excluding the impact of any hedging arrangements, a 10% increase
or decrease in the value of the U.S. dollar would decrease or increase the fair
value of our assets under management by $6.6 billion, which would cause an
annualized increase or decrease in revenues of approximately $47.0 million at
our current weighted average fee rate of 71 basis points.
We operate in several foreign countries of which the United Kingdom is the most
prominent. We incur operating expenses and have foreign currency-denominated
assets and liabilities associated with these operations. In addition, we have
revenue arrangements that are denominated in non-U.S. currencies. We do not
believe that foreign currency fluctuations materially affect our results of
operations.
Interest Rate Risk
We generally invest our available cash balances in money market mutual funds
that invest primarily in U.S. Treasury or agency-backed money market
instruments. These funds attempt to maintain a stable net asset value but
interest rate changes or other market risks may affect the fair value of those
funds' investments and, if significant, could result in a loss of investment
principal. Interest rate changes affect the income we earn from our excess cash
balances. As of December 31, 2020, $25.9 million of our available cash was
invested in money market funds that invested solely in U.S. Treasuries. Given
the current yield on these funds, interest rate changes would not have a
material impact on the income we earn from these investments. The remaining
portion of our cash was held in demand deposit accounts.
Interest rate changes may affect the amount of our interest payments in
connection with our revolving credit agreement, and thereby affect future
earnings and cash flows. As of December 31, 2020, there were no borrowings
outstanding under the revolving credit agreement.
The strategies managed by our Credit Team, which had $6.3 billion of assets
under management as of December 31, 2020, invest in fixed income securities. The
values of debt instruments held by the strategy may fall in response to
increases in interest rates, which would reduce our revenues. We have considered
the potential impact of a 100 basis point movement in market interest rates on
the portfolios of the strategies managed by our Credit Team. Based on our
analysis, we do not expect that such a change would have a material impact on
our revenues or results of operations in the next twelve months.
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