Ascend Wellness Holdings, Inc. and Edie Parker Launches Latest Pre-Roll Collection in Massachusetts
October 07, 2021 at 07:03 am EDT
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Ascend Wellness Holdings, Inc. and Edie Parker announced the debut of Flower by Edie Parker pre-rolls in Massachusetts. In May, AWH and Edie Parker announced an exclusive wholesale licensing agreement to bring Flower by Edie Parker products to emerging adult-use markets in Massachusetts and Illinois. The coveted West Coast brand first expanded beyond California earlier in March by launching sales in Colorado. Flower by Edie Parker is now available at AWH's Boston location at 272 Friend St and became available statewide via AWH's distribution network on October 3rd. By early November, patients and consumers in Illinois will also be able to purchase Flower by Edie Parker pre-rolls at all eight of AWH's retail locations. Elegantly packaged and sold in new `Best Buds' twin packs of 0.5 gram pre-rolls, customers can choose from three distinct offerings including: Early Bird, a sativa product featuring a light and creative flavor that pairs well with morning hike or mid-afternoon coffee. Happiest Hour, a hybrid product that's party perfect, ideal for hanging with friends or a night out dancing. Nightcap, an indica perfect for evening or any relaxation ritual. In addition to debuting its pre-rolls in Massachusetts and Illinois, Edie Parker will offer a curated assortment of the brand's vibrant and artisanal cannabis accessories wherever their products are sold and plan to launch a number of brand activations at AWH stores over the next month. AWH pop-ups will include Edie Parker's acclaimed branding featuring imagery, banners and whimsical activations similar to the brand's most recent New York Fashion Week event.
Ascend Wellness Holdings, Inc. is a vertically integrated multi-state cannabis operator. The Company is focused on operating in adult-use or near-term adult-use states in primarily limited license markets. It is engaged in cultivation, manufacturing, and distribution of cannabis consumer packaged goods, which are sold through Company-owned retail stores and to third-party licensed retail cannabis stores. The Company has licenses and assets in Illinois, Massachusetts, Maryland, Michigan, New Jersey, Ohio, and Pennsylvania. It produces and distributes its in-house Common Goods, Simply Herb, Ozone, Ozone Reserve, Royale, and Tunnel Vision branded products. The Company operates cultivation facilities in six states with approximately 245,000 square feet of total canopy. Common Goods is a no-frills brand that offers high value cannabis for everyday consumption. The brand comes in flower and pre-rolls. Ozone Reserve comes in exotic flower, refined concentrates, purified oils, and vapes.